This document provides a summary of Yashu.hul@hotmail.com's professional experience and qualifications. It summarizes his career as a senior management professional with over 9 years of experience in sales, business development, and channel management roles. Currently, he works as a Senior Manager at ANI Technologies Pvt Ltd in Bangalore, focusing on business development and channel management. He has expertise in strategic planning, sales strategies, key account management, and client relationship management.

1. Yashu.hul@hotmail.com +91-8095599970
Area of Excellence
Strategic Planning
& Control
Channel Sales
Management
Sales Strategies &
Support
Key Account
Management
Business
Development
Modern Trade
Executions
Client Relationship
Management
Team Management
& Leadership
Career Timeline
(Recent Four)
Profile Summary
Dynamic career of 9 years that reflects pioneering experience and year-
on-year success in achieving sales & business growth objectives in mid-
sized as well as large, established organizations.
Presently associated with ANI Technologies Pvt Ltd (OLA Cabs)
Bangalore as a Senior Manager – Business Development and
Channel Management.
Proficient in Developing General Trade and Modern Trade distribution.
Expert in Distribution. Experienced in Brand Positioning and penetration
in the defined market.
Hands-on experience in charting out sales & marketing strategies and
contributing towards enhancing business volumes & growth and
achieving revenue and profitability norms
A proactive planner with expertise in market plan execution, account
management and sales efforts with skills in product promotions &
launches Multi-disciplinary experience (across Sales related strategy,
analysis, & portfolio growth) with hands-on approach to nurture
organization with limited resources into an entity to reckon with at a
global level
Significantly enhanced organizational sales reach and market share
through the application of robust strategies, analysis, and effective
pricing and excellent channel Management.
Education
MBA (Marketing) Vishweshwariah Institue Of Technology. Bangalore - 2007
BSc ( Bio-Technology) from Kevempu University 2005
Education
MBA (Marketing Management) from Vishweshwraiah Technological
University in 2007
B.Sc (Bio-Technology) from Kuvempu Universirty in 1997
YASHWANTH KUMAR N
Senior Management Professional
Acknowledged for strengthening companies to lead in highly
competitive markets & delivering innovative sales concepts &
strategies, targeting challenging assignments in FMCG Channel Sales &
E Commerce Operations
2003-2005
Boyce Worldwide,
Houston, Texas
Vice President of
International
Present - Aug 14
ANI
Technologies -
Bangalore
Aug 14 - Jul 13 D
Carrefour W
C&C India Pvt
Ltd.
Bangalore
Jun’13 – Sep’09
Hindustan
Unilever Ltd.
Bangalore
Sep’09 – Aug’07
United Spirits
Ltd.
Bangalore

2. Work Experience
Serendipity Info Labs Limited (Taxi For Sure)
Since Aug'14, Working As a Senior Manager – Key Areas : Channel Management, Business Development
and Projects
Role & Responsibilities:
Operators and Vendor Management
Customer Development
Branch level projects implementation.
Coordinating with Marketing team
Monthly planning and weekly meetings with
Coordinating with branch finance team
Monitoring and controlling Driver behavior
Handled Business development for 6 months.
Projects handling.
Supply Projection for the month.
Corporate and branch communication.
Achievements:
Best Channel Partner Management Process implemented in Bangalore.
Nano Projects.
Operation Trishul.
Project Make mu GPS in December 2014.
Operators Infra correction.

3. Work Experience
Carrefour WC & C India Pvt Ltd
July 2013 – Aug 2014 Bangalore
Designation : Sales Manager (Customer Consultant & Channel Sales)
Division : Customer Development
Job Profile :
Role & Responsibilities:
Developing an alternate distribution solution for Customers
Handling Team of Key Account Executives, Customer Consultants, and Back End Team
Planning and Forecasting of budgets and Achieving on Monthly basis
Developing Beat Plan, Route Plan, PJP and Category wise planning for Team
Negotiating with Category Managers and Suppliers
Primary Planning and Secondary Planning
Training and development of Team
Reporting to Divisional Manager
HINDUSTAN UNILEVER LIMITED
Sep 2009- Jun 2013 BANGALORE
TERRITORY SALES OFFICER
Delivering primary as well as secondary target with an time frame
Category growth plan,
Coverage, width of distribution
Target setting for Distributors, and planning to deliver the same
Appointing new Distributors as per requirements
Customers operations management
Stocks management, and Infra corrections
Customer relationship
Reporting to ASCM Karnataka Rural
Maintaining MIS and Reports

4. Work Experience
UNITED SPIRITS LIMITED (UB GROUP)
Aug 2007- Sep 2009
BANGALORE
TERRITORY SALES EXECUTIVE
Role & Responsibilities:
Taking care of two districts, Handling Distributors(Govt Controlled) in different Territory
Looking of Channel Sales : Dealers, Clubs, Bars and Hotels.
Dealers visit as per PJP, and covering universe in a planned period.
Responsible for Availability, Visibility and Scheme activation
Brand growth, Channel Growth focus.
Maintain Market Share.
KNOWLEDGE DOMAIN:
Business Development/ Marketing
Effectuating innovative business development plans for the purpose of achieving pre-designated revenue
plans.
Managing business development activities entailing mapping of new clients for attainment of periodical
targets.
Tracking market trends to keep abreast the changing client’s requirement and maintain a monopoly in the
market.
Assessing the current market scenario and in accordance implementing sales promotional activities and
product launches for brand building & market development.
Stores/ Stock Management
Implementing key procurement strategies of material and purchase schedules for ensuring that these
strategies and schedules are aligned with the demand and organizational objectives.
Maintaining the stock of material without any variance by conducting stock verification and documentation.
Coordinating for promotions and offer implementation.
Ensuring adherence to store process, carry out outlet audits and plug loopholes for misappropriation.
CRM
Customer relationships for Business Development for achieving targets.
Enhancing relationship value of existing customers by understanding and providing tailor made services.
Interfacing with customers, addressing their concerns and ensuring a high CSI.
Maintaining a good rapport with the Dealers for obtaining repeat & referral business.
Building brand value through excellent post-sales service.
I hereby affirm that the information furnished above in the document is true and correct.
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