The document contains the resume of Zein K. Rayyan which outlines his professional experience as a Marketing Leader for Orange in Jordan from 2014 to present, previous role as a Marketing Officer for LG Electronics in Jordan from 2013 to 2013, and includes his educational qualifications including a Bachelor's degree in Marketing from University of Jordan. Key areas of expertise listed include marketing operations, brand development, promotion, communications, and customer relationship management.

1. ZEIN K. RAYYAN
MARKETING & BRANDING
PROFESSIONAL
Jordan: + (962) -79-898-8672
+ (962) -77-680-1133
Skype: zein.rayyan

2. ZEIN K. RAYYAN
E-Mail: zein_rayyan@hotmail.com | Jordan: + (962) -79-898-8672 | + (962) -77-680-1133
MARKETING PROFESSIONAL
MARKETING OPERATIONS BRAND DEVELOPMENT PROMOTION & DEVELOPMENT
CORE COMPETENCIES
EMPLOYMENT SCAN
Orange – Marketing Leader (Amman, Jordan) May 2014 - Present
» Managing the entire product line life cycle from strategic planning to tactical activities
» Specifying market requirements for current and future products by conducting market research and analyzing the
market requirements.
» Driving a solution set across development teams (Primarily Development/Go-to-Market, and Marketing
Communications) through market requirements, product contract, and positioning.
» Developing and implementing a company-wide go-to-market plan, working with all departments to execute.
» Analyzing potential partner relationships for the product.
» Responsible for the daily, weekly and monthly KPI's for the division's products.
» Responsible for the communications with the CBM team regarding the BTL promotions for the division's products.
 A value driven and budding Marketing professional with 6 months of experience in Marketing & Branding. ATL &
BTL activities. Broad-based background encompasses exceptional work ethic and commitment to organizational
objectives within a highly competitive and rapidly changing marketplace. Recently Graduated in Arts from University
Of Jordan in 2013.
 Well rounded knowledge in charting out marketing strategies and contributing towards enhancing business volumes
& growth and achieving profitability norms. Demonstrated acumen in development & implementation of promotion
plans and handling communication for brands including all above the line and below the line activities.
 An out-of-the-box thinker with skills in increasing revenues, streamlining workflow and creating a team work
environment to enhance productivity. Ability to work in sync with the corporate set parameters & motivating peers
for achieving business and individual goals.
 Proficient at maintaining cordial relationship with customers, ensuring quality and service norms to achieve customer
satisfaction and business retention. Recommending insights on revitalizing the brand as well as offering fresh & fair
perspective on pros & cons of a company’s brand and suggesting effective branding solutions.
 Excellent leadership, negotiation, oral/written communication, interpersonal, intuitive, and analysis skills; thrives in
both independent and collaborative work environments. Excels in building team, handling performance
improvements and undertaking Business & Feedback Review.
ATL & BTL
Marketing
Strategies
Customer
Relationship
Management
Marketing
Communication
& Research
Brand
Development &
Promotions

3. LG Electronics – Marketing Officer (Amman, Jordan) July 2013 – December 2013
» Building brand focus for Jordan, Lebanon and Iraq utilizing market feedback, ATL & BTL activities to develop
marketing intelligence for positioning of LG home entertainment products.
» Identifying and networking with prospective VVIP clients wherein generating business from existing accounts and
achieving profitability.
» Exploring the potential business avenues thereby achieving increased business growth and initiating market
development efforts.
» Formulating business plans to facilitate attainment of business targets while keeping abreast with market trends
and driving initiatives for achieving business excellence.
» Execute ATL & BTL activities including detailed monitoring of all Advertising and Promotional expenses. Conducting
marketing campaigns and trade shows to promote brand awareness among consumers.
Private Tutoring – Amman, Jordan 2011 - Present
SCHOLASTICS
 Bachelor of Marketing from University Of Jordan – Amman, Jordan in 2013
 Tawjihi Degree from Rosary College “Shmeisani”- Amman, Jordan in 2009
IT EXPOSURE
 Conversant with Windows, MS Office and Internet Research
PERSONAL DOSSIER
Date of Birth : 4th
June, 1991
Nationality : Jordanian
Languages : English, Arabic & French
Driving License : Valid Jordanian License