Kajal Sheth is a marketing professional with over 3 years of experience in fashion retail marketing and brand management. She has worked for MAX Retail LLC in Dubai as Assistant Marketing Manager, where she was responsible for brand communication, media planning, promotional campaigns, and store launches across multiple countries. Prior to that, she worked for Tata Elxsi Ltd in Mumbai as a Business Development Executive managing key client accounts. She holds an MMS in Marketing from Welingkar Institute of Management and a B.E. in Electronics and Telecommunication.

1. KAJAL SHETH
Mobile (India) +91-9619277728 ~ E-mail: kajal.sankhe@gmail.com
Permanent Address : 503 Lisbon, A-21 Shastri Nagar, Andheri West, Mumbai – 400 053
OVERVIEW
A Proficient self-driven professional with over 3 years of experience in Fashion Retail Marketing, Brand
Management, Marketing Communications, Media & Advertising, Promotions & Event Management, Vendor
Management, Public Relations, Corporate Initiatives, Kajal has worked with MAX Retail LLC, UAE (A Division
of Landmark Group, UAE) as Assistant Marketing Manager for GCC. Her expertise lies in Branding, Media
planning, Planning & launching Promotional Campaigns, Website Management, Store launches in order to
maintain the required market share. She has also worked with Tata Elxsi Ltd (Mumbai, India) as Business
Development Executive, where she was looking after key accounts like Unilever, Indian Oil, Lakme, Marico
to name a few. An extrovert by nature, she possesses strong Interpersonal, analytical & negotiation skills.
CAREER CONTOUR
 MAX RETAIL LLC (LANDMARK GROUP) - Dubai, UAE
July 2008 – August 2011
Position Held: Asst. Manager (MARKETING)
Key Deliverable:
 Managing the Brand Communication/Concept development for Max
Fashions through Advertising, Online/Digital Marketing and Social Media agencies
and platforms.
 Responsible for Media planning for all media (including print, radio,
outdoor, digital & other media) across the GCC.
 Working closely with the media buying agency in formulating and
implementing media strategy and planning brand across territories.
 Briefing & directing the creative agency, providing design inputs,
brainstorming on concepts & themes for ad campaigns
 Planning & executing season launches across the region along with in- store
communication, ensuring all the promotional material are disbursed to chain of
stores and timely installation of displays are done.
 Managing outdoor locations for Brand Campaign Shoots (Cape Town, Prague).
 Event Management - looking at viable events to gain brand awareness, managing the event from pricing
negotiations to prop requirements.
 Planning & allocating resources, conducting and organizing sales promotional activities for brand
building and market development effort.
 Manage and supervise the in-house design department with a team of three, for in-store
communication.
 Co-ordinating with 15 countries in the MENA region for regular seasonal communication.
 Expansion to new markets: adapting to the marketing needs for each country (Lebanon, Turkey, Sudan,
Yemen & Nigeria).
 Handling merchandising activities for maximum product display/promotion and increasing sales
 Planning the Marketing Budget for the year.
 Budget and track monthly expenses for ATL & BTL activities with respective territories.
 Responsible for preparing Store-wise budgets & monthly targets and reviewing them on monthly basis
Media Planning
Advertising &
Promotions
Marketing Budgeting
Website
Development
Public Relations
Store Launch
Vendor
Management

2.  MIS reporting on brand footfall & conversion to the DGM/Marketing Head for Reviewing and
interpreting competition after in-depth analysis of market information to fine-tune marketing
communication strategies
 Analysing latest marketing trends and tracking competitors’ activities through Research and providing
valuable inputs for fine tuning sales & marketing strategies
 Vendor and financial management
 TATA ELXSI LTD, Mumbai, India
July 2007 – June 2008
Position Held: Business Development Executive
Tata Elxsi Limited has been engaged in industrial design projects for the last ten
years in designing for FMCG (product & packaging), Pharmacy, Beverages,
Perfumeneries, Consumer products, Home Appliances, Electronics, Automotives, etc.
Few of the valued clients for your reference are Unilever, Johnson & Johnson, Asian Paints, GSK, Cell
Thermoware, Kenstar Appliances, Motorola, Sansui, Videocon, Whirlpool Appliances, Ford, General Motors,
Jaguar Cars, Land Rover, Etc
Key Deliverable:
 Handling FMCG sales in the Western region (Mumbai, Pune & Gujrat) of India.
 Identifying & Developing new Business.
 Managing regular Clients Customer Relationship Management
 Experienced in establishing and maintaining up to 10 key customer accounts and working together with
a team of 2 marketing and field service representatives
BUSINESS EXPOSURE (Internships)
 Godrej Consumer Products Ltd (GCPL) (May 06-June 06)
o Project – Study on Syndicated products subscribed by GCPL & customising into Marketing
requirements.
o Madison Communications Pvt Ltd: Market research on television viewing habits for media
planning of ZEE TV.
o Haute Chilli Pvt Ltd, Mumbai: Worked on the Brand Image of Haute Chilli.
 Initiatives & Projects:
o Conducted a market research to identify the gaps in the perceived and expected brand image of
a celebrity on the famous television actor, Sameer Soni in Welingkar.
o Project on studying the consumers buying behavior for brand CADBURY’S
o Project on RFID.
o Project on VOIP in BE.
Account
Management
New Business
Development

3. SCHOLASTICS
 Post Graduate Degree in Business Management (MMS - Marketing) from Welingkar Institute of
Management Studies & Research in 2007.
 B.E (Electronics & Telecommunication) from Vivekanand Education Society’s Institute of Technology,
Mumbai in 2004
 HSC from Sathaye College, Mumbai in 2001
 SSC (1998) from St. Lawrence High School, Mumbai
PERSONAL DOSSIER
 Date of Birth: 23rd May 1982
 Languages: English, Hindi, Gujarati, Marathi
 Current Address: Mumbai, India
 Marital Status: Married
 Driving License: UAE, India