SlideShare a Scribd company logo

Member involvement : 7 secrets

•Download as PPT, PDF•
•
Mariner Management / Peggy Hoffman
Mariner Management / Peggy Hoffman

Presentation on 7 trends for membership organizations and strategies for turning the trends into opportunities to recruit, engage and retain members

Business
1 of 15
Secrets behind Member Growth & Retention National Black Child Development Institute 2010 Leader’s Conference
Tell us… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Secret: Value is not the product or service … Strategy: Talk about membership in terms of outcomes!
Decision To Join… ,[object Object],[object Object]
Secret: Engagement is not joining … Strategy: Get members involved on Day 1!
Secret: Volunteering builds engagement … Strategy: Build an adhocracy!
Decision To Volunteer… ,[object Object],[object Object]
Secret: Social media tools increase engagement… Strategy: Use YouTube, Flickr, Slideshare & Delicious to share
Social Media & the Web … Doubled since 2007! Biggest shift since the industrial revolution! 58.8 M watch streaming video 55.6 M use social networking sites 40.6 M use personal portals/ content sites 37.1 M read blogs
Secret: We have two ears & one mouth for a reason … Strategy: Listen! Do polls, surveys, phone calls … report back.
Secret: Same faces, same programs, same front page (yawn!) … Strategy: Try new things all the time !
Secret: Word-of-Mouth is powerful! Strategy: Help members tell – and share – their story.
What’s Your Elevator Question? Open with one great question … … worth 5 statements What would you like your child’s educational experience to be like? What would you like to see in your classroom?
What’s Your Elevator Speech? ,[object Object],[object Object]
Contact Me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended

How to Become a Social Good Volunteer Champion for #GivingTuesday
How to Become a Social Good Volunteer Champion for #GivingTuesdayHow to Become a Social Good Volunteer Champion for #GivingTuesday
How to Become a Social Good Volunteer Champion for #GivingTuesday
VolunteerMatch
 
Social Media & Creating Impactful Recruitment Messages
Social Media & Creating Impactful Recruitment MessagesSocial Media & Creating Impactful Recruitment Messages
Social Media & Creating Impactful Recruitment Messages
VolunteerMatch
 
Social Media Marketing Educators Actually “Like” Webinar
Social Media Marketing Educators Actually “Like” WebinarSocial Media Marketing Educators Actually “Like” Webinar
Social Media Marketing Educators Actually “Like” Webinar
MDR
 
How ERIC ran a successful awareness campaign on less than £500
How ERIC ran a successful awareness campaign on less than £500 How ERIC ran a successful awareness campaign on less than £500
How ERIC ran a successful awareness campaign on less than £500
CharityComms
 
Nonprofit Insights: How to Socialize Your Volunteer Recruitment with Google A...
Nonprofit Insights: How to Socialize Your Volunteer Recruitment with Google A...Nonprofit Insights: How to Socialize Your Volunteer Recruitment with Google A...
Nonprofit Insights: How to Socialize Your Volunteer Recruitment with Google A...
VolunteerMatch
 
Creating Virtual Opportunities & Engaging Remote Volunteers - Part 1
Creating Virtual Opportunities & Engaging Remote Volunteers - Part 1Creating Virtual Opportunities & Engaging Remote Volunteers - Part 1
Creating Virtual Opportunities & Engaging Remote Volunteers - Part 1
VolunteerMatch
 
How to Make Volunteering Work for All Your Employees
How to Make Volunteering Work for All Your EmployeesHow to Make Volunteering Work for All Your Employees
How to Make Volunteering Work for All Your Employees
VolunteerMatch
 
From Mass to Grass Word of Mouth Conference - Chair Intro Slides (Agent Wildf...
From Mass to Grass Word of Mouth Conference - Chair Intro Slides (Agent Wildf...From Mass to Grass Word of Mouth Conference - Chair Intro Slides (Agent Wildf...
From Mass to Grass Word of Mouth Conference - Chair Intro Slides (Agent Wildf...
Sean Moffitt
 

Recommended

How to Become a Social Good Volunteer Champion for #GivingTuesday
How to Become a Social Good Volunteer Champion for #GivingTuesdayHow to Become a Social Good Volunteer Champion for #GivingTuesday
How to Become a Social Good Volunteer Champion for #GivingTuesday
VolunteerMatch
 
Social Media & Creating Impactful Recruitment Messages
Social Media & Creating Impactful Recruitment MessagesSocial Media & Creating Impactful Recruitment Messages
Social Media & Creating Impactful Recruitment Messages
VolunteerMatch
 
Social Media Marketing Educators Actually “Like” Webinar
Social Media Marketing Educators Actually “Like” WebinarSocial Media Marketing Educators Actually “Like” Webinar
Social Media Marketing Educators Actually “Like” Webinar
MDR
 
How ERIC ran a successful awareness campaign on less than £500
How ERIC ran a successful awareness campaign on less than £500 How ERIC ran a successful awareness campaign on less than £500
How ERIC ran a successful awareness campaign on less than £500
CharityComms
 
Nonprofit Insights: How to Socialize Your Volunteer Recruitment with Google A...
Nonprofit Insights: How to Socialize Your Volunteer Recruitment with Google A...Nonprofit Insights: How to Socialize Your Volunteer Recruitment with Google A...
Nonprofit Insights: How to Socialize Your Volunteer Recruitment with Google A...
VolunteerMatch
 
Creating Virtual Opportunities & Engaging Remote Volunteers - Part 1
Creating Virtual Opportunities & Engaging Remote Volunteers - Part 1Creating Virtual Opportunities & Engaging Remote Volunteers - Part 1
Creating Virtual Opportunities & Engaging Remote Volunteers - Part 1
VolunteerMatch
 
How to Make Volunteering Work for All Your Employees
How to Make Volunteering Work for All Your EmployeesHow to Make Volunteering Work for All Your Employees
How to Make Volunteering Work for All Your Employees
VolunteerMatch
 
From Mass to Grass Word of Mouth Conference - Chair Intro Slides (Agent Wildf...
From Mass to Grass Word of Mouth Conference - Chair Intro Slides (Agent Wildf...From Mass to Grass Word of Mouth Conference - Chair Intro Slides (Agent Wildf...
From Mass to Grass Word of Mouth Conference - Chair Intro Slides (Agent Wildf...
Sean Moffitt
 
4 Steps to Creating a Team to Deliver on Your Mission
4 Steps to Creating a Team to Deliver on Your Mission 4 Steps to Creating a Team to Deliver on Your Mission
4 Steps to Creating a Team to Deliver on Your Mission
Wild Apricot
 
Live streaming via Facebook Live | Digital trends seminar | 23 March 2017
Live streaming via Facebook Live | Digital trends seminar | 23 March 2017Live streaming via Facebook Live | Digital trends seminar | 23 March 2017
Live streaming via Facebook Live | Digital trends seminar | 23 March 2017
CharityComms
 
The Happy Healthy Nonprofit: NTC Slides
The Happy Healthy Nonprofit: NTC SlidesThe Happy Healthy Nonprofit: NTC Slides
The Happy Healthy Nonprofit: NTC Slides
Beth Kanter
 
BlogWell Bay Area Social Media Case Study: Thrivent Financial, presented by S...
BlogWell Bay Area Social Media Case Study: Thrivent Financial, presented by S...BlogWell Bay Area Social Media Case Study: Thrivent Financial, presented by S...
BlogWell Bay Area Social Media Case Study: Thrivent Financial, presented by S...
SocialMedia.org
 
Social Media in Health Care
Social Media in Health CareSocial Media in Health Care
Social Media in Health Care
Patrice Hall
 
2015 08 14 Content Curation and the Teacher Librarian
2015 08 14 Content Curation and the Teacher Librarian2015 08 14 Content Curation and the Teacher Librarian
2015 08 14 Content Curation and the Teacher Librarian
Joy Rosario
 
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
Graham Brown
 
Behaviour change - seven questions to ask yourself. Developing behaviour chan...
Behaviour change - seven questions to ask yourself. Developing behaviour chan...Behaviour change - seven questions to ask yourself. Developing behaviour chan...
Behaviour change - seven questions to ask yourself. Developing behaviour chan...
CharityComms
 
Beyond the Like: Social Media Engagement
Beyond the Like: Social Media EngagementBeyond the Like: Social Media Engagement
Beyond the Like: Social Media Engagement
Legal Services National Technology Assistance Project (LSNTAP)
 
Social Media and Volunteer Engagement
Social Media and Volunteer EngagementSocial Media and Volunteer Engagement
Social Media and Volunteer Engagement
VolunteerMatch
 
Central Ohio VAN - Best Practices for Recruiting Online
Central Ohio VAN - Best Practices for Recruiting OnlineCentral Ohio VAN - Best Practices for Recruiting Online
Central Ohio VAN - Best Practices for Recruiting Online
VolunteerMatch
 
Growing Interest in Pinterest
Growing Interest in PinterestGrowing Interest in Pinterest
Growing Interest in Pinterest
Bob Bertsch
 
Nonprofit Insights: New Tools and Strategies for Managing Risk
Nonprofit Insights: New Tools and Strategies for Managing RiskNonprofit Insights: New Tools and Strategies for Managing Risk
Nonprofit Insights: New Tools and Strategies for Managing Risk
VolunteerMatch
 
Nonprofit Insights: The Brave New World of Engaging Skilled Volunteers
Nonprofit Insights: The Brave New World of Engaging Skilled VolunteersNonprofit Insights: The Brave New World of Engaging Skilled Volunteers
Nonprofit Insights: The Brave New World of Engaging Skilled Volunteers
VolunteerMatch
 
Soc med-preso
Soc med-presoSoc med-preso
Soc med-preso
Karen Geier
 
Internext marketing recommendation presentation
Internext marketing recommendation presentationInternext marketing recommendation presentation
Internext marketing recommendation presentation
hackettjh
 
Integrating Virtual Opportunities and Remote Volunteers into your Volunteer P...
Integrating Virtual Opportunities and Remote Volunteers into your Volunteer P...Integrating Virtual Opportunities and Remote Volunteers into your Volunteer P...
Integrating Virtual Opportunities and Remote Volunteers into your Volunteer P...
VolunteerMatch
 
SM Business Forum - Geno Church
SM Business Forum - Geno ChurchSM Business Forum - Geno Church
SM Business Forum - Geno Church
Brains on Fire
 
The New Volunteer Manager's Toolkit
The New Volunteer Manager's ToolkitThe New Volunteer Manager's Toolkit
The New Volunteer Manager's Toolkit
VolunteerMatch
 
Reflective Blogging
Reflective BloggingReflective Blogging
Reflective Blogging
Shane Roberts
 
The effects of video games on childhood obesity
The effects of video games on childhood obesityThe effects of video games on childhood obesity
The effects of video games on childhood obesity
Josh
 
Childhood obesity
Childhood obesityChildhood obesity
Childhood obesity
Sid Kaithakkoden
 

More Related Content

What's hot

4 Steps to Creating a Team to Deliver on Your Mission
4 Steps to Creating a Team to Deliver on Your Mission 4 Steps to Creating a Team to Deliver on Your Mission
4 Steps to Creating a Team to Deliver on Your Mission
Wild Apricot
 
Beyond the Like: Social Media Engagement
Beyond the Like: Social Media EngagementBeyond the Like: Social Media Engagement
Beyond the Like: Social Media Engagement
Legal Services National Technology Assistance Project (LSNTAP)
 
Social Media and Volunteer Engagement
Social Media and Volunteer EngagementSocial Media and Volunteer Engagement
Social Media and Volunteer Engagement
VolunteerMatch
 
Nonprofit Insights: New Tools and Strategies for Managing Risk
Nonprofit Insights: New Tools and Strategies for Managing RiskNonprofit Insights: New Tools and Strategies for Managing Risk
Nonprofit Insights: New Tools and Strategies for Managing Risk
VolunteerMatch
 
Nonprofit Insights: The Brave New World of Engaging Skilled Volunteers
Nonprofit Insights: The Brave New World of Engaging Skilled VolunteersNonprofit Insights: The Brave New World of Engaging Skilled Volunteers
Nonprofit Insights: The Brave New World of Engaging Skilled Volunteers
VolunteerMatch
 
Integrating Virtual Opportunities and Remote Volunteers into your Volunteer P...
Integrating Virtual Opportunities and Remote Volunteers into your Volunteer P...Integrating Virtual Opportunities and Remote Volunteers into your Volunteer P...
Integrating Virtual Opportunities and Remote Volunteers into your Volunteer P...
VolunteerMatch
 

What's hot (20)

4 Steps to Creating a Team to Deliver on Your Mission
4 Steps to Creating a Team to Deliver on Your Mission 4 Steps to Creating a Team to Deliver on Your Mission
4 Steps to Creating a Team to Deliver on Your Mission
 
Live streaming via Facebook Live | Digital trends seminar | 23 March 2017
Live streaming via Facebook Live | Digital trends seminar | 23 March 2017Live streaming via Facebook Live | Digital trends seminar | 23 March 2017
Live streaming via Facebook Live | Digital trends seminar | 23 March 2017
 
The Happy Healthy Nonprofit: NTC Slides
The Happy Healthy Nonprofit: NTC SlidesThe Happy Healthy Nonprofit: NTC Slides
The Happy Healthy Nonprofit: NTC Slides
 
BlogWell Bay Area Social Media Case Study: Thrivent Financial, presented by S...
BlogWell Bay Area Social Media Case Study: Thrivent Financial, presented by S...BlogWell Bay Area Social Media Case Study: Thrivent Financial, presented by S...
BlogWell Bay Area Social Media Case Study: Thrivent Financial, presented by S...
 
Social Media in Health Care
Social Media in Health CareSocial Media in Health Care
Social Media in Health Care
 
2015 08 14 Content Curation and the Teacher Librarian
2015 08 14 Content Curation and the Teacher Librarian2015 08 14 Content Curation and the Teacher Librarian
2015 08 14 Content Curation and the Teacher Librarian
 
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
 
Behaviour change - seven questions to ask yourself. Developing behaviour chan...
Behaviour change - seven questions to ask yourself. Developing behaviour chan...Behaviour change - seven questions to ask yourself. Developing behaviour chan...
Behaviour change - seven questions to ask yourself. Developing behaviour chan...
 
Beyond the Like: Social Media Engagement
Beyond the Like: Social Media EngagementBeyond the Like: Social Media Engagement
Beyond the Like: Social Media Engagement
 
Social Media and Volunteer Engagement
Social Media and Volunteer EngagementSocial Media and Volunteer Engagement
Social Media and Volunteer Engagement
 
Central Ohio VAN - Best Practices for Recruiting Online
Central Ohio VAN - Best Practices for Recruiting OnlineCentral Ohio VAN - Best Practices for Recruiting Online
Central Ohio VAN - Best Practices for Recruiting Online
 
Growing Interest in Pinterest
Growing Interest in PinterestGrowing Interest in Pinterest
Growing Interest in Pinterest
 
Nonprofit Insights: New Tools and Strategies for Managing Risk
Nonprofit Insights: New Tools and Strategies for Managing RiskNonprofit Insights: New Tools and Strategies for Managing Risk
Nonprofit Insights: New Tools and Strategies for Managing Risk
 
Nonprofit Insights: The Brave New World of Engaging Skilled Volunteers
Nonprofit Insights: The Brave New World of Engaging Skilled VolunteersNonprofit Insights: The Brave New World of Engaging Skilled Volunteers
Nonprofit Insights: The Brave New World of Engaging Skilled Volunteers
 
Soc med-preso
Soc med-presoSoc med-preso
Soc med-preso
 
Internext marketing recommendation presentation
Internext marketing recommendation presentationInternext marketing recommendation presentation
Internext marketing recommendation presentation
 
Integrating Virtual Opportunities and Remote Volunteers into your Volunteer P...
Integrating Virtual Opportunities and Remote Volunteers into your Volunteer P...Integrating Virtual Opportunities and Remote Volunteers into your Volunteer P...
Integrating Virtual Opportunities and Remote Volunteers into your Volunteer P...
 
SM Business Forum - Geno Church
SM Business Forum - Geno ChurchSM Business Forum - Geno Church
SM Business Forum - Geno Church
 
The New Volunteer Manager's Toolkit
The New Volunteer Manager's ToolkitThe New Volunteer Manager's Toolkit
The New Volunteer Manager's Toolkit
 
Reflective Blogging
Reflective BloggingReflective Blogging
Reflective Blogging
 

Viewers also liked

The effects of video games on childhood obesity
The effects of video games on childhood obesityThe effects of video games on childhood obesity
The effects of video games on childhood obesity
Josh
 

Viewers also liked (7)

The effects of video games on childhood obesity
The effects of video games on childhood obesityThe effects of video games on childhood obesity
The effects of video games on childhood obesity
 
Childhood obesity
Childhood obesityChildhood obesity
Childhood obesity
 
Hair Graying
Hair GrayingHair Graying
Hair Graying
 
Soraya Ghebleh - Strategies to Reduce Childhood Obesity
Soraya Ghebleh - Strategies to Reduce Childhood ObesitySoraya Ghebleh - Strategies to Reduce Childhood Obesity
Soraya Ghebleh - Strategies to Reduce Childhood Obesity
 
The Functions of the Hair
The Functions of the HairThe Functions of the Hair
The Functions of the Hair
 
Cholelithiasis
CholelithiasisCholelithiasis
Cholelithiasis
 
The Outcome Economy
The Outcome EconomyThe Outcome Economy
The Outcome Economy
 

Similar to Member involvement : 7 secrets

Member involvement 7 secrets ncb
Member involvement 7 secrets ncbMember involvement 7 secrets ncb
Member involvement 7 secrets ncb
guest79f57738a
 
Crisis communication in the social media age
Crisis communication in the social media age Crisis communication in the social media age
Crisis communication in the social media age
Andrea Walker
 
Social Media 101 - The Basics of Social Media
Social Media 101 - The Basics of Social MediaSocial Media 101 - The Basics of Social Media
Social Media 101 - The Basics of Social Media
Kate Bourland Digital
 
Leap into social media feb 2011(final)- South Lanarkshire
Leap into social media feb 2011(final)- South LanarkshireLeap into social media feb 2011(final)- South Lanarkshire
Leap into social media feb 2011(final)- South Lanarkshire
katiestart
 
Sunshine Coast Business Expo 2013 - Is communication DEAD?
Sunshine Coast Business Expo 2013 - Is communication DEAD?Sunshine Coast Business Expo 2013 - Is communication DEAD?
Sunshine Coast Business Expo 2013 - Is communication DEAD?
Lisa Harrison
 
VolunteerMatch Solutions BPN Webinar: Cause Marketing on Facebook with Cause ...
VolunteerMatch Solutions BPN Webinar: Cause Marketing on Facebook with Cause ...VolunteerMatch Solutions BPN Webinar: Cause Marketing on Facebook with Cause ...
VolunteerMatch Solutions BPN Webinar: Cause Marketing on Facebook with Cause ...
VolunteerMatch
 
P.E.J.E. Conference - Mission Video
P.E.J.E. Conference - Mission Video P.E.J.E. Conference - Mission Video
P.E.J.E. Conference - Mission Video
See3 Communications
 
Special Edition Communities Smartees
Special Edition Communities SmarteesSpecial Edition Communities Smartees
Special Edition Communities Smartees
Tom De Ruyck
 

Similar to Member involvement : 7 secrets (20)

Member involvement 7 secrets ncb
Member involvement 7 secrets ncbMember involvement 7 secrets ncb
Member involvement 7 secrets ncb
 
Embracing the Social Media lifestyle
Embracing the Social Media lifestyleEmbracing the Social Media lifestyle
Embracing the Social Media lifestyle
 
Embracing the Social Media Lifestyle
Embracing the Social Media LifestyleEmbracing the Social Media Lifestyle
Embracing the Social Media Lifestyle
 
BVU Technology and Communications Summit Plenary Powerpoint
BVU Technology and Communications Summit Plenary PowerpointBVU Technology and Communications Summit Plenary Powerpoint
BVU Technology and Communications Summit Plenary Powerpoint
 
Facebook 101
Facebook 101Facebook 101
Facebook 101
 
Saaf 2011
Saaf 2011 Saaf 2011
Saaf 2011
 
Meeting Content Demand in Regulated Industries through Social Media
Meeting Content Demand in Regulated Industries through Social MediaMeeting Content Demand in Regulated Industries through Social Media
Meeting Content Demand in Regulated Industries through Social Media
 
How Gov’t Agencies Can Build Audience and Increase Engagement
How Gov’t Agencies Can Build Audience and Increase EngagementHow Gov’t Agencies Can Build Audience and Increase Engagement
How Gov’t Agencies Can Build Audience and Increase Engagement
 
Content Creation: The Ultimate “How To” Guide
Content Creation: The Ultimate “How To” GuideContent Creation: The Ultimate “How To” Guide
Content Creation: The Ultimate “How To” Guide
 
Ignite The Spark
Ignite The SparkIgnite The Spark
Ignite The Spark
 
Crisis communication in the social media age
Crisis communication in the social media age Crisis communication in the social media age
Crisis communication in the social media age
 
Social Media 101 - The Basics of Social Media
Social Media 101 - The Basics of Social MediaSocial Media 101 - The Basics of Social Media
Social Media 101 - The Basics of Social Media
 
Social Media Measuring for PRSA
Social Media Measuring for PRSASocial Media Measuring for PRSA
Social Media Measuring for PRSA
 
Leap into social media feb 2011(final)- South Lanarkshire
Leap into social media feb 2011(final)- South LanarkshireLeap into social media feb 2011(final)- South Lanarkshire
Leap into social media feb 2011(final)- South Lanarkshire
 
Advaita
AdvaitaAdvaita
Advaita
 
Social media marketing and optimization cap - condensed
Social media marketing and optimization cap - condensedSocial media marketing and optimization cap - condensed
Social media marketing and optimization cap - condensed
 
Sunshine Coast Business Expo 2013 - Is communication DEAD?
Sunshine Coast Business Expo 2013 - Is communication DEAD?Sunshine Coast Business Expo 2013 - Is communication DEAD?
Sunshine Coast Business Expo 2013 - Is communication DEAD?
 
VolunteerMatch Solutions BPN Webinar: Cause Marketing on Facebook with Cause ...
VolunteerMatch Solutions BPN Webinar: Cause Marketing on Facebook with Cause ...VolunteerMatch Solutions BPN Webinar: Cause Marketing on Facebook with Cause ...
VolunteerMatch Solutions BPN Webinar: Cause Marketing on Facebook with Cause ...
 
P.E.J.E. Conference - Mission Video
P.E.J.E. Conference - Mission Video P.E.J.E. Conference - Mission Video
P.E.J.E. Conference - Mission Video
 
Special Edition Communities Smartees
Special Edition Communities SmarteesSpecial Edition Communities Smartees
Special Edition Communities Smartees
 

More from Mariner Management / Peggy Hoffman

More from Mariner Management / Peggy Hoffman (20)

Creating Chapter Experiences that Draw
Creating Chapter Experiences that DrawCreating Chapter Experiences that Draw
Creating Chapter Experiences that Draw
 
Fully Developing Your Volunteer Workforce
Fully Developing Your Volunteer WorkforceFully Developing Your Volunteer Workforce
Fully Developing Your Volunteer Workforce
 
Driving Member Engagement by Showing #VolunteerLove
Driving Member Engagement by Showing #VolunteerLoveDriving Member Engagement by Showing #VolunteerLove
Driving Member Engagement by Showing #VolunteerLove
 
Mutually Effective Volunteering: Embracing the New Volunteer
Mutually Effective Volunteering: Embracing the New VolunteerMutually Effective Volunteering: Embracing the New Volunteer
Mutually Effective Volunteering: Embracing the New Volunteer
 
Mutually Effective Volunteer: Embracing the New Volunteer
Mutually Effective Volunteer: Embracing the New VolunteerMutually Effective Volunteer: Embracing the New Volunteer
Mutually Effective Volunteer: Embracing the New Volunteer
 
Mutually Effective Volunteering: You Say Adhoc, I Say Micro
Mutually Effective Volunteering: You Say Adhoc, I Say MicroMutually Effective Volunteering: You Say Adhoc, I Say Micro
Mutually Effective Volunteering: You Say Adhoc, I Say Micro
 
Leading a Distributed Team
Leading a Distributed TeamLeading a Distributed Team
Leading a Distributed Team
 
Reimaging The Volunteer
Reimaging The VolunteerReimaging The Volunteer
Reimaging The Volunteer
 
Creating an Exceptional Member (Volunteer) Experience
Creating an Exceptional Member (Volunteer) ExperienceCreating an Exceptional Member (Volunteer) Experience
Creating an Exceptional Member (Volunteer) Experience
 
Guerrilla Volunteering
Guerrilla VolunteeringGuerrilla Volunteering
Guerrilla Volunteering
 
The Mission Driven Volunteer
The Mission Driven VolunteerThe Mission Driven Volunteer
The Mission Driven Volunteer
 
Driving Association Components Success with Dashboards
Driving Association Components Success with DashboardsDriving Association Components Success with Dashboards
Driving Association Components Success with Dashboards
 
Build Member Engagement in Your Chapter
Build Member Engagement in Your ChapterBuild Member Engagement in Your Chapter
Build Member Engagement in Your Chapter
 
Building Volunteer Muscle in Your Chapter
Building Volunteer Muscle in Your ChapterBuilding Volunteer Muscle in Your Chapter
Building Volunteer Muscle in Your Chapter
 
Build your Chapter's Value Proposition
Build your Chapter's Value PropositionBuild your Chapter's Value Proposition
Build your Chapter's Value Proposition
 
Building Association Chapters
Building Association ChaptersBuilding Association Chapters
Building Association Chapters
 
Understanding the New Volunteer
Understanding the New VolunteerUnderstanding the New Volunteer
Understanding the New Volunteer
 
Checklist for an Energetic Volunteer Workforce
Checklist for an Energetic Volunteer WorkforceChecklist for an Energetic Volunteer Workforce
Checklist for an Energetic Volunteer Workforce
 
Volunteers
VolunteersVolunteers
Volunteers
 
Building a Spirit of Engagement: The New Volunteerism
Building a Spirit of Engagement: The New VolunteerismBuilding a Spirit of Engagement: The New Volunteerism
Building a Spirit of Engagement: The New Volunteerism
 

Recently uploaded

chapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxationchapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxation
AUDIJEAngelo
 
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
SOFTTECHHUB
 
Cracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptxCracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptx
Workforce Group
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
anasabutalha2013
 

Recently uploaded (20)

The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
 
Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024
 
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
 
Hyundai capital 2024 1quarter Earnings release
Hyundai capital 2024 1quarter Earnings releaseHyundai capital 2024 1quarter Earnings release
Hyundai capital 2024 1quarter Earnings release
 
Vendors of country report usefull datass
Vendors of country report usefull datassVendors of country report usefull datass
Vendors of country report usefull datass
 
The Leading Cyber Security Entrepreneur of India in 2024.pdf
The Leading Cyber Security Entrepreneur of India in 2024.pdfThe Leading Cyber Security Entrepreneur of India in 2024.pdf
The Leading Cyber Security Entrepreneur of India in 2024.pdf
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team Presentations
 
Using Generative AI for Content Marketing
Using Generative AI for Content MarketingUsing Generative AI for Content Marketing
Using Generative AI for Content Marketing
 
chapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxationchapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxation
 
Event Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybridEvent Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybrid
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
 
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
 
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to Know
 
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlastUnlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
 
Potato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdfPotato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdf
 
Cracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptxCracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptx
 
Pitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deckPitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deck
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
 

Member involvement : 7 secrets

  • 1. Secrets behind Member Growth & Retention National Black Child Development Institute 2010 Leader’s Conference
  • 2.
  • 3. Secret: Value is not the product or service … Strategy: Talk about membership in terms of outcomes!
  • 4.
  • 5. Secret: Engagement is not joining … Strategy: Get members involved on Day 1!
  • 6. Secret: Volunteering builds engagement … Strategy: Build an adhocracy!
  • 7.
  • 8. Secret: Social media tools increase engagement… Strategy: Use YouTube, Flickr, Slideshare & Delicious to share
  • 9. Social Media & the Web … Doubled since 2007! Biggest shift since the industrial revolution! 58.8 M watch streaming video 55.6 M use social networking sites 40.6 M use personal portals/ content sites 37.1 M read blogs
  • 10. Secret: We have two ears & one mouth for a reason … Strategy: Listen! Do polls, surveys, phone calls … report back.
  • 11. Secret: Same faces, same programs, same front page (yawn!) … Strategy: Try new things all the time !
  • 12. Secret: Word-of-Mouth is powerful! Strategy: Help members tell – and share – their story.
  • 13. What’s Your Elevator Question? Open with one great question … … worth 5 statements What would you like your child’s educational experience to be like? What would you like to see in your classroom?
  • 14.
  • 15.