You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working. Core concepts introduced include: A closer look at the 5 most popular social networks: Facebook, Twitter, LinkedIn, Google+, Pinterest Within each network: - How to tell if it’s right for your business - What kind of content to create and post - Etiquette - How to tell if your content is working - Suggestions on what to do next Why social media & email marketing must be used together
This presentation is a guide for small businesses or nonprofits who have been using social media marketing, but need some tips to take them to an intermediate level and/or add new channels to their marketing efforts. You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel.
You’ll also get tips on how to tell if your social media activity is working.
Social Media for Business 2015 overview of Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram, Google Plus. Includes information on metrics, tracking and scheduling; content creation and curation ideas; how mobile usage and trends impact social media and business.
“The Top 5” social networks…there’s a pretty good chance that you’re using, or considering using, one of these. And we’re going to add Google+ as well, because while not everyone has adapted to using it, it’s an important element to consider for your search engine optimization – for getting found when someone does a search using Google.We’re going to walk through each of these, quickly discussing what each network is good for, who’s using it, etc.
This isn’t going to be an in-depth analysis of each channel, or a thorough how-to for each…what we want to do is familiarize you with these Top 5 channels so you’ve got some more insight as you either confirm your decision to focus on one or as you weigh the decision on where to start. Also, one note: we haven’t listed these in a particular order of importance…we recognize that one organization might have more of a reason to use and focus on Facebook or Pinterest while another might exclusively use LinkedIn.
Boost Your Marketing Strategy With Social MediaPrediq Media
You’ve thought about what social networks to use for your organization, and you’re ready to take the next step. Where do you go from there?
This presentation will give you a closer look at the popular social media networks –
Facebook, Twitter, LinkedIn, Pinterest, and Google+.
You'll discover the benefits of using each, how other organizations are marketing with them, and some dos and dont’s of each channel.
You’ll also get tips on how to tell if your social media activity is working.
Social media best practices featuring Facebook, Twitter, LinkedIn, Google+, and Pinterest.
Part 1 covers social media basics:
-why use social media
-intro to the networks
-what do you say?
Part 2 covers the networks in depth
-big 5: Facebook, Twitter, LinkedIn, Google+, Pinterest
-is it right for my business?
-how to create content
-how others are using it
This presentation was given at the SBDC Regional Conference in Ocean City, MD, on September 4, 2014.
This presentation is a guide for small businesses or nonprofits who have been using social media marketing, but need some tips to take them to an intermediate level and/or add new channels to their marketing efforts. You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel.
You’ll also get tips on how to tell if your social media activity is working.
Social Media for Business 2015 overview of Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram, Google Plus. Includes information on metrics, tracking and scheduling; content creation and curation ideas; how mobile usage and trends impact social media and business.
“The Top 5” social networks…there’s a pretty good chance that you’re using, or considering using, one of these. And we’re going to add Google+ as well, because while not everyone has adapted to using it, it’s an important element to consider for your search engine optimization – for getting found when someone does a search using Google.We’re going to walk through each of these, quickly discussing what each network is good for, who’s using it, etc.
This isn’t going to be an in-depth analysis of each channel, or a thorough how-to for each…what we want to do is familiarize you with these Top 5 channels so you’ve got some more insight as you either confirm your decision to focus on one or as you weigh the decision on where to start. Also, one note: we haven’t listed these in a particular order of importance…we recognize that one organization might have more of a reason to use and focus on Facebook or Pinterest while another might exclusively use LinkedIn.
Boost Your Marketing Strategy With Social MediaPrediq Media
You’ve thought about what social networks to use for your organization, and you’re ready to take the next step. Where do you go from there?
This presentation will give you a closer look at the popular social media networks –
Facebook, Twitter, LinkedIn, Pinterest, and Google+.
You'll discover the benefits of using each, how other organizations are marketing with them, and some dos and dont’s of each channel.
You’ll also get tips on how to tell if your social media activity is working.
Social media best practices featuring Facebook, Twitter, LinkedIn, Google+, and Pinterest.
Part 1 covers social media basics:
-why use social media
-intro to the networks
-what do you say?
Part 2 covers the networks in depth
-big 5: Facebook, Twitter, LinkedIn, Google+, Pinterest
-is it right for my business?
-how to create content
-how others are using it
This presentation was given at the SBDC Regional Conference in Ocean City, MD, on September 4, 2014.
The ABCs of Social Media - A 101 PresentationShawna Tregunna
Presented to the Ottawa TiE Institute: Social Media 101
Social Media - Learn the ABC's of Social Media Marketing
Attendees will learn how to develop a social media strategy, including how to get started with LinkedIn, Facebook and Twitter. Most importantly, we'll discuss how to leverage these marketing channels for optimum results.
Call Me Isa is a Miami based blog based on all things fashion and fun within the personal lifestyle of Isa Perez. Here is the brand's social media strategy for 2017.
Facebook, "Felfies" (farmer selfies), and other social media are great tools, but they're a waste of time unless you're using them strategically. Here's how to promote your farm or food business by developing a social media strategy
Building Your Personal Brand Online - Career DayKrista Neher
This is a presentation from the Cincinnati Ad Club Career Day - how to build your personal brand online. This presentation is designed for College Graduates and Job Seekers.
Facebook - Beyond Joining - Make it Work for You!The Circuit
The Circuit and Regional Entrepreneur Forum (REF) - November 20, 2009
Krista Neher covered what Facebook is, how it works, who is on it and why it is so important.
The ABCs of Social Media - A 101 PresentationShawna Tregunna
Presented to the Ottawa TiE Institute: Social Media 101
Social Media - Learn the ABC's of Social Media Marketing
Attendees will learn how to develop a social media strategy, including how to get started with LinkedIn, Facebook and Twitter. Most importantly, we'll discuss how to leverage these marketing channels for optimum results.
Call Me Isa is a Miami based blog based on all things fashion and fun within the personal lifestyle of Isa Perez. Here is the brand's social media strategy for 2017.
Facebook, "Felfies" (farmer selfies), and other social media are great tools, but they're a waste of time unless you're using them strategically. Here's how to promote your farm or food business by developing a social media strategy
Building Your Personal Brand Online - Career DayKrista Neher
This is a presentation from the Cincinnati Ad Club Career Day - how to build your personal brand online. This presentation is designed for College Graduates and Job Seekers.
Facebook - Beyond Joining - Make it Work for You!The Circuit
The Circuit and Regional Entrepreneur Forum (REF) - November 20, 2009
Krista Neher covered what Facebook is, how it works, who is on it and why it is so important.
Have you been thinking about marketing your business with social media marketing, but you feel overwhelmed and not sure how to get started? Or maybe you’re not convinced that it works?
This social media marketing webinar will show you the value of using social media to reach your customers, how it can lead to new customers and how it drives repeat business from your current customers.
We’ll take a look at the 5 most popular social media networks –
Facebook, Twitter, LinkedIn, Pinterest, and Instagram – and help you decide what is right for your business. We’ll also look at what comes next: how and what to post on social media.
Find out more about social media for business, watch videos showing various social networks, learn how social media is evolving and learn what you have to do to get your company on the social web.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
Social Media 201: You're on Social Media now what? - A Constant Contact Presentation presented by Elizabeth Quintanilla, Marketing Gunslinger
This presentation provides the business owner with ideas to grow your business with email marketing and social media.
Mobloggy Constant Contact Social Media102-feb25-2015Mobloggy
This seminar will give you a closer look at the popular social media networks –
Facebook, Twitter, LinkedIn, Pinterest, and Google+. I’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and donts of each channel.
You’ll also get tips on how to tell if your social media activity is working. This session is best suited for beginners who have begun to use social media for business but are ready to go a little further.
Social Media to Enable Sales for Natwest Summer Time TalkJane Frankland
Social Media Marketing is an enabler for sales but only if it's used strategically - as part of a sales and marketing campaign. Without a sales plan and a sales strategy it's a time suck - a total waste of time. Participating in a social media marketing campaign can deliver a return on your investment. This presentation looks at this. It also hints at how social networks can also be used to improve business processes and internal team training. With 7 platforms to cover along with key wins for each of them it's sure to entertain.
Similar to Social Media 101 - The Basics of Social Media (20)
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
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Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
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4. 4
You are not alone
of small businesses
54%
of nonprofits
57%
Source: Constant Contact Nonprofit Pulse Survey
Source: Constant Contact Small Business Survey
need help with social media marketing.
need help with social media marketing.
5. 5
Concerns?
I’ll never have millions of fans.
Social media looks really interesting, BUT…
I don’t know what to say on social media.
Using new marketing tools sound great, BUT…
I’ll never have a dedicated staff to do it right.
Reading what’s being said sounds useful, BUT…
I just don’t have the time to stay current.
I hear about new tools and networks every day, BUT…
6. 6
Then vs. now
Social media marketing for small businesses
source: Constant Contact Small Businesses Then & Now study
10%
2008
% of small businesses using social media marketing
7. 7
Then vs. now
Social media marketing for small businesses
source: Constant Contact Small Businesses Then & Now study
87%
2013
% of small businesses using social media marketing
8. 8
What you do have is powerful
#ctctsocial @constantcontact
Loyal, happy
customers
An excellent
experience
Interesting and
important things
to say!
9. 9
Agenda Why use social media? The top 5 social networks What do I say? Get started today
10. Why use social media? | Top 5 social networks | What do I say? | Get started today
11. Why use social media?
Your competitors are social
Nonprofit
93%
Source: Nonprofit Social Networking Benchmark Report
86%
B2C
Source: Uberflip
87%
B2B
Source: Clearpoint Agency
12. Why use social media?
It influences decisions
55%
Source: Fedelta
share purchases on social networks
68%
Source: MDG Advertising
learn more about a charity if they see a friend posting about it
74%
rely on social networks to guide purchase decisions
Source: Fedelta
13. 13
Why use social media?
Engagement is the new word of mouth
14. 14
Why use social media?
ENTICE to stay in touch
ENGAGE People
Engagement drives SOCIAL VISIBILITY
Provide a “Wow!” EXPERIENCE
15. Why use social media? | Top 5 social networks | What do I say?| Get started today
16. 16
Top 6 social networks
Which social media?
The top networks
Facebook
Pinterest
Twitter
LinkedIn
Google+
Instagram
17. 17
Top 6 social networks
Facebook
All
Primary Audience
Useful, interesting, informative content
Looking For
Sharing text, photos, videos and reaching a large audience
Best For
B2B, B2C, nonprofit
Used By
18. 18
Top 6 social networks
Linkedin
Business
Primary Audience
Industry news, tips, solutions
Looking For
Sharing thought leadership
Best For
Mostly B2B
Used By
19. 19
Top 6 social networks
Twitter
Young adults
Primary Audience
News, brand updates, trends
Looking For
Sharing news, and original and curated content
Best For
B2C, nonprofit
Used By
20. 20
Top 6 social networks
Pinterest
Women, foodies, crafters
Primary Audience
Photos, videos, products, tips
Looking For
Sharing visual content for products, how-to, e-books
Best For
B2C
Used By
21. 21
Top 6 social networks
Instagram
Young Adults
Primary Audience
Photos of People & Products
Looking For
Sharing visual content for products, adding links to website, blog
Best For
B2C
Used By
22. 22
Top 6 social networks
Google+
Men, students, software developers
Primary Audience
Links, photos, video, news, blog posts
Looking For
Increasing your searchability and expertise
Best For
B2B, B2C, nonprofit
Used By
23. 23
Facebook
LinkedIn
Twitter
Pinterest
Instagram
Google+
All
Business Focused
All
Mostly Women
Young Adults
Mostly Men IT & Mktg
Sharing, text, photos & links
Sharing news, product info, testimonials
Sharing text, news, photos & links
“Pinning” photos, videos & images
Photos of people & Products
Sharing, text, photos & links
Engage Increase Visibility Large Audience
Thought leadership; Groups and Comments
Retweets, Influencers & Reputation Building
Sharing products, how-to/tips, e-books, Ideas
Link to products or website, Likes & Comments
Better SEO
& Reputation Building
24. Why use social media? | Top 5 social networks | What do I say? | Get started today
25. What do I say?
What do I say?
Get likes, shares, comments
Entertain, invite conversation, ask questions, images & video
50%
Be useful & informative
Industry info, hints + tips,
curate content
30%
About your business
Calls to action, not “buy now”
20%
26. What do I say?
What do I say?
50%
Entertain, invite conversation, ask questions, images & video
27. 30%
Industry info, hints & tips, curate content
What do I say?
What do I say?
28. What do I say?
What do I say?
20%
Calls to action, not “buy now”
29. What do I say?
Content ideas
29 What’s new at your business/organization? What did you do recently to help someone achieve success? What advice have people been asking you for lately?
3 questions to ask
30.
31.
32.
33. “What do I say?” exercise…
1
What’s something you could share this week that’s entertaining and invites conversation (50%)?
2
What’s something you could share this week that’s about your industry, hints or tips, or is curated (30%)?
3
What’s something you could share this week about your business but is not about “buy now” (20%)?
34. Why use social media? | Top 5 social networks | What do I say? | Get started today
34
36. Get started today
Tip 1:
36 Page vs. profile Facebook.com/pages/ create Fill out info Add logo and cover photo
Create your page
37. Get started today
Tip 2:
37 Email marketing In your store/office Website Events Business cards
Tell people you’re there!
38. Get started today
Tip 3:
38 50% 30% 20% rule Use the 3 questions Ask your audience
Start posting
39. One week of Facebook posts
Friday
Time: noon
Fun fact!
Monday
Time: morning
Monday motivation quote
Tuesday
Time: noon
Did you know?
OR
Check out these tips
Wednesday
Time: morning
Fill in the blank
Thursday
Time: afternoon
Having a sale this weekend!
Glass of wine
(celebrate!)
40. Exercise: Now it’s your turn… fill this out
Friday
(Celebrate!)
Monday
Tuesday
Wednesday
Thursday
Time:
Time:
Time:
Time:
Time:
41. 41
Save Time with Simple Tools Free and Low-Cost Tools can help Beyond scheduled posts, set up searches Monitor what others are saying 3-5 times a week, 20 minutes at a time
42. 42
Get More Followers Follow your best customers & Engage them Add Social Links to Everything Your Email Signature All Marketing Campaigns Deals & Special Offers Again, make it easy to share
43. 43
Run A Social Campaign Like-Gated Content Free Download Discount / Offer Don’t offer it anywhere else Use email to get more traffic, visits and likes Make it easy to share
44. 44
Summary Decide which Social Sites are right for you Just beginning? Start with Facebook Schedule out your posts, plan weekly 20 minutes, 3-5 times a week Make it easy for people to find & friend you Consider running a social campaign