The blog "Confidence is Beautiful" aims to promote natural beauty, health, and confidence building techniques. A business review was presented analyzing the blog's performance and providing recommendations. Key recommendations included expanding the blog into an offline social business offering workshops and programs to build confidence and promote healthy lifestyles, especially for youth. Fundraising strategies like car washes and seeking local sponsors were suggested to help start the social business.

1. http://confidenceisbeautiful.blogspot.ca/
April 3rd, 2012
Submitted by: Jennifer Hackett

2. Agenda
Perspective
Overview
Business Review
Recommendations/Rationale
Conclusion

3. Perspective
• Large number
of Canadians
use internet

5. Overview
• Topic: practices of natural beauty and
natural health methods, to achieve real self
confidence

6. Why?
• Everything related to the beauty industry has
been a big interest of mine for as long as I can
remember.
•Self confidence was once one of my biggest
challenges and now is my biggest strength.
•I see a large need for people develop
confidence.
•People constantly ask me beauty & health
related questions and how to be confident.

7. • Mission: Inspire youth and adults to be
confident and to use self confidence to
achieve personal goals by accepting, seeing
and loving each other as beautiful people.
• Vision: Inclusive communities made up of
beautiful people from any age, race, and
gender. All people avoid being judgmental,
jealous and envious of another person.

8. • Who is this for: The target
are mainly female however
Confidence Is Beautiful
promotes natural beauty
tips, health information and
confidence building
techniques for men,
women, girls and boys.
• The persona is Amy
Wellborn and 18 year old
Canadian, High School
Student.

9. •List of Blog Posts:
1)Confident People are Beautiful,
2)The Secret Lifestyle to confidence,
3)International Women’s Day,
4)Toddler Beauty Pageants,
5) Are You a Crab in a Bucket,
6)Connecting Confidence & Beauty,
7)Avocados For Health & Beauty,
8)True Meaning of Beauty
9)Simple Way To Be Confident,
10)Health Is Beautiful,
11)Don’t Regret Easter Dinner,
12)Beauty Tip: Eyebrow Threading,

10. Social Media

11. Performance

16. Performance Summary
• March had the most traffic coming from
http://internationalwomensday.com. Total of
426 visits.
• Total page views: 3,572. Unique visits: 1,303
•Facebook is the top social media source, total of:
419 visits.
• Twitter has 767 Followers & 1,345 Following.
• YouTube has 999 video views.

17. Business Review
Key Learning – Blog
• Effectively develop a blog based on metric
results.
Indicated Actions
• Suggestion to post trendy, interesting and
newsworthy information

18. Business Review
Key Learning – Facebook
• More frequent posting results in a larger reach.
Indicated Actions
• Post related information daily.
Key Learning – Twitter
• Twitter controls the follower to following ratio.
Indicated Actions
• Follow accounts who add value to the blog and
who are loyal viewers.

19. Business Review
Key Learning – YouTube
• YouTube can add value to the blog.
Indicated Actions
• Post videos that relate to the topic.
Key Learning – Pinterest
• Connecting with viewers in a more visual way.
Indicated Actions
• Use of pinning photos and videos for others to
see and repin.

20. Recommendation
• Transform the blog and confidence is
beautiful concept into a profitable social
business.
• Expand Confidence Is Beautiful online
and offline.
• Create a bigger sense of community and
awareness.

21. Potential Services
• Primary focus:
Confidence/leadership
building workshops for youth.
• Confidence building
programs for cancer or other
ill patients.
• Healthy lifestyle on a budget
workshops.
•Health/beauty/confidence
coaching.

22. Starting a business is not
cheap!
• Fundraisers such as a carwash can be a fun
and inexpensive way to raise money to start
up the social business.
• Fundraising can also be a fun experience
for volunteer high school students to build
confidence, leadership and teamwork skills.
• Seeking sponsorship from local businesses
also recommended.

23. Internet Marketing Tools
• Website: will list all the services, connect with all
social media + blog, contain a donation tab, etc.
• Blog: will be combined with the site, updated
weekly with keywords that will maximize SEO.
Posts about everything that is happening and will
be happening offline.

24. Internet Marketing Tools
•Social Media: will play a large role in the carwash
fundraising campaign. Social media will create
buzz about all the business.
• Facebook Marketplace: Can list fundraiser
volunteers needed.

25. Internet Marketing Tools
•Sponsorships: instead of having a whole bunch
of affiliates on the site/blog I would rather target
sponsors. Sponsors can pay to have there product
mentioned in blog posts.
• PR: Creating more press releases about
everything Confidence Is Beautiful is doing offline
and emailing PR’s to local newspapers.

26. Internet Marketing Tools
• Display Ads
http://en.wikipedia.org
http://www.theglobeandmail.com
http://www.oprah.com/index.html
http://www.cosmopolitan.com/
http://www.doctoroz.com/
http://www.fashionmagazine.com/
http://www.nutritionality.ca
http://www.canada411.ca/
http://www.canada.com
http://www.womenshealthmag.com/

27. Internet Marketing Tools
• PPC Ads:

28. Internet Marketing Tools
•Email Marketing

29. Internet Marketing Tools
•App.

30. Thank you for your time!
If you have any questions please
don’t hesitate to contact me:
hackettjh@gmail.com