This document is a resume for Melyssa Denney, who has over 8 years of experience in medical sales, primarily in ophthalmic devices and pharmaceuticals. She has a proven track record of success, having won multiple President's Club awards and ranking #1 in sales territories and districts. Her experience includes both sales and leadership roles in training, management, and business analytics.
1. Melyssa Denney 786-390-6066
Orange County/ Carlsbad, CA 92008 melyssa.denney@yahoo.com
www.linkedin.com/in/MelyssaDenney
SUMMARY
Multiple President’s Club winning Medical Sales Representative with eight years experience selling in the
ophthalmic market from the office to the operating room.
Strategic thinker who utilizes Business Analytics to identify opportunities and effectively execute sales conversions
quickly with proven success in four territories in the first year.
Over four years of demonstrated leadership in the training and management roles with a proven track record for
hiring, coaching and developing successfulrepresentatives for internal promotions and President’s Club.
PROFESSIONAL EXPERIENCE
BEAVER-VISITEC INTERNATIONAL (ENDO OPTIKS) 2016- Present
Endoscopy specialist responsible for sales of the E2 ophthalmic laser and endoscopy system, E4 endoscopy system as
well as accessories across 13 states in the west region.
Ranked #1 YTD Combined Products-135% of budget
Ranked #1 YTD Capital- 132% of budget
Ranked #1 YTD Endoscopes and Accessories-143% of budget
ALCON a Novartis Company 2008-2015
As the global leader in eye care, Alcon develops and manufactures innovative medicines and devices to serve the full
life cycle of eye care needs.
Equipment Manager 2/Microscope Sales Specialist, Northeast Region 2014 – 2015
Accountable for sales of the LuxOR Ophthalmic Microscope in the OR including; demos, installations, in -services and
account maintenance across nine states in the Northeast region.
Launched the LX3 model LuxOR and successfully negotiated sales contracts with hospitals,ambulatory
surgery centers and corporate accounts resulting in four sales in six months
Effectively collaborated with four Divisions, six Equipment Managers and 14 Account Managers in the largest
territory overlay in the country,leading to an efficient transition of 100% model upgrades in the NE before the
end of Q3
Focused on OR training with colleagues to increase expertise of Centurion, Verion and ORA
Successfully closed sales of 15 microscopes with a demo conversion rate of 67% in spite of missing the
targeted launch of LX3 in 2014
Provided valuable feedback from KOL early release installations to R&D and Marketing pre-launch resulting
in product development changes based on feedback from initial 35 surgeons to use LX3 model
Regional Training Manager, National 2012-2014
Responsible for national corporate training programs at home office as well as national sales meetings and regional field
rides coaching and development.
Created and led three National Medical Sales Representative Boot Camp training classes to increase market
share during launch and re-launch of two critical brands resulting in a national increase of nearly 1 MS point
each brand amongst selected bottomperforming attendees
Created and facilitated 12 National Webinar trainings for Managed Care, Health Care Reform and DSS
analytics and application for strategic territory management resulting to national changes in targeting
Conducted field rides and trained in all five Regions to experience demographic and managed care differences
Hired, trained and on-boarded eight Floaters, leading five (63% )to placement in permanent Alcon territories,
much higher than the national and historical average, also two representatives going on to President’s Club and
Circle of Excellence
Launched a pilot program including hiring, on-boarding, training and managing two OSR IIs resulting in MVP
increases of 10-18 MS points respectively
Interim Portfolio District Manager, Syracuse, NY 2013-2013
Temporarily managed the Portfolio District during its vacancy. Managing six representatives with the post-operative
inflammatory, glaucoma and dry eye brands.
Led Portfolio team of six including four Senior Sales Representatives and two newly hired
Led team at NSM and rotating workshops within the Northeast Region
Helped develop and edit Development Action Plans for the Syracuse Team
2. 2 Melyssa Denney
Interim District Manager, St. Louis, MO 2012-2013
Temporarily managed the Chronic District during its vacancy.Managing eight glaucoma sales representatives across
four states with the glaucoma and dry eye brands.
Managed three reps who climbed into President’s Club after declining during interim role
Led nation for Travatan Z growth on IMS Report 4 over 4 for December with 1.01 MS growth
Gained 209 prescriptions on CVS Caremark pull-through as of December 28 on IMS tracking
Grew Azopt .91 MS points from August to October with MVP increasing from 93.62 to 99.38
Medical Sales Representative, Northern New Jersey/Manhattan 2009-2012
Pharmaceutical sales representative calling on Ophthalmologists and co-managing Optometrists carrying the post-
surgical inflammatory products.
Won #1 MSR of the Year in President’s Club 2011
Grew Nevanac 24 MS points in two years
Grew Durezol 24 MS points since launch
District Sales Trainer 2011-2012
o Completed 10 field rides with interview candidates to provide feedback on hiring for my district manager
resulting in the final decision of five new hires
o Trained and mentored 11 sales reps in the NE region
o Facilitated at Phase I and GPS as DST
o Facilitated regional conference call on Managed Care for MSR’s
INNOVEX-ALCON LABS CONTRACT 2008-2009
Medical Sales Representative, Miami North Territory 2009-2009
Pharmaceutical sales representative calling on Pediatricians and PCPs with the portfolio of eye and ear products .
#1 Innovex MSR of the Year President’s Club 2009
Exceeded MVP consistently
Finished #1 in the Region and ranked #3 in the Business Unit for Pataday
Medical Sales Representative Miami Central Territory Miami, FL 2008-2008
Led District in Market Share increase across all products
Ranked #1 MVP in District
Exceeded MVP above goal attainment in Region and Business Unit
Won company contest for increased market share on Vigamox
GUESS INC. 2005-2008
HR Co-Manager, Miami, FL 2006-2008
Recruited, hired and trained a staff of 55
Managed development of entire staff up to and including management
Recruited quality management for store openings in North, Central and South Florida
Created detailed spreadsheets forcreating and monitoring goals pertaining to hiring used throughout District
Achieved top line personal sales,consistently in the “Top 10” of the Region
Won Award for achieving the #1 sales conversion in 2005
AWARDS
#1 Medical Sales Representative 2011
#1 Medical Sales Representative 2009
#1 Pataday Sales in the Southeast Region and #3 Business Unit 2009
#1 District Manager Sales Conversion 2005
EDUCATION / TRAINING
BA Business Administration
University of Florida, Gainesville, FL
BS Public Relations
Area of specialization in Mass Communication
University of Florida, Gainesville, FL
Corporate Training and Certifications available upon request