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Melyssa Denney 786-390-6066
Orange County/ Carlsbad, CA 92008 melyssa.denney@yahoo.com
www.linkedin.com/in/MelyssaDenney
SUMMARY
 Multiple President’s Club winning Medical Sales Representative with eight years experience selling in the
ophthalmic market from the office to the operating room.
 Strategic thinker who utilizes Business Analytics to identify opportunities and effectively execute sales conversions
quickly with proven success in four territories in the first year.
 Over four years of demonstrated leadership in the training and management roles with a proven track record for
hiring, coaching and developing successfulrepresentatives for internal promotions and President’s Club.
PROFESSIONAL EXPERIENCE
BEAVER-VISITEC INTERNATIONAL (ENDO OPTIKS) 2016- Present
Endoscopy specialist responsible for sales of the E2 ophthalmic laser and endoscopy system, E4 endoscopy system as
well as accessories across 13 states in the west region.
 Ranked #1 YTD Combined Products-135% of budget
 Ranked #1 YTD Capital- 132% of budget
 Ranked #1 YTD Endoscopes and Accessories-143% of budget
ALCON a Novartis Company 2008-2015
As the global leader in eye care, Alcon develops and manufactures innovative medicines and devices to serve the full
life cycle of eye care needs.
Equipment Manager 2/Microscope Sales Specialist, Northeast Region 2014 – 2015
Accountable for sales of the LuxOR Ophthalmic Microscope in the OR including; demos, installations, in -services and
account maintenance across nine states in the Northeast region.
 Launched the LX3 model LuxOR and successfully negotiated sales contracts with hospitals,ambulatory
surgery centers and corporate accounts resulting in four sales in six months
 Effectively collaborated with four Divisions, six Equipment Managers and 14 Account Managers in the largest
territory overlay in the country,leading to an efficient transition of 100% model upgrades in the NE before the
end of Q3
 Focused on OR training with colleagues to increase expertise of Centurion, Verion and ORA
 Successfully closed sales of 15 microscopes with a demo conversion rate of 67% in spite of missing the
targeted launch of LX3 in 2014
 Provided valuable feedback from KOL early release installations to R&D and Marketing pre-launch resulting
in product development changes based on feedback from initial 35 surgeons to use LX3 model
Regional Training Manager, National 2012-2014
Responsible for national corporate training programs at home office as well as national sales meetings and regional field
rides coaching and development.
 Created and led three National Medical Sales Representative Boot Camp training classes to increase market
share during launch and re-launch of two critical brands resulting in a national increase of nearly 1 MS point
each brand amongst selected bottomperforming attendees
 Created and facilitated 12 National Webinar trainings for Managed Care, Health Care Reform and DSS
analytics and application for strategic territory management resulting to national changes in targeting
 Conducted field rides and trained in all five Regions to experience demographic and managed care differences
 Hired, trained and on-boarded eight Floaters, leading five (63% )to placement in permanent Alcon territories,
much higher than the national and historical average, also two representatives going on to President’s Club and
Circle of Excellence
 Launched a pilot program including hiring, on-boarding, training and managing two OSR IIs resulting in MVP
increases of 10-18 MS points respectively
Interim Portfolio District Manager, Syracuse, NY 2013-2013
Temporarily managed the Portfolio District during its vacancy. Managing six representatives with the post-operative
inflammatory, glaucoma and dry eye brands.
 Led Portfolio team of six including four Senior Sales Representatives and two newly hired
 Led team at NSM and rotating workshops within the Northeast Region
 Helped develop and edit Development Action Plans for the Syracuse Team
2 Melyssa Denney
Interim District Manager, St. Louis, MO 2012-2013
Temporarily managed the Chronic District during its vacancy.Managing eight glaucoma sales representatives across
four states with the glaucoma and dry eye brands.
 Managed three reps who climbed into President’s Club after declining during interim role
 Led nation for Travatan Z growth on IMS Report 4 over 4 for December with 1.01 MS growth
 Gained 209 prescriptions on CVS Caremark pull-through as of December 28 on IMS tracking
 Grew Azopt .91 MS points from August to October with MVP increasing from 93.62 to 99.38
Medical Sales Representative, Northern New Jersey/Manhattan 2009-2012
Pharmaceutical sales representative calling on Ophthalmologists and co-managing Optometrists carrying the post-
surgical inflammatory products.
 Won #1 MSR of the Year in President’s Club 2011
 Grew Nevanac 24 MS points in two years
 Grew Durezol 24 MS points since launch
 District Sales Trainer 2011-2012
o Completed 10 field rides with interview candidates to provide feedback on hiring for my district manager
resulting in the final decision of five new hires
o Trained and mentored 11 sales reps in the NE region
o Facilitated at Phase I and GPS as DST
o Facilitated regional conference call on Managed Care for MSR’s
INNOVEX-ALCON LABS CONTRACT 2008-2009
Medical Sales Representative, Miami North Territory 2009-2009
Pharmaceutical sales representative calling on Pediatricians and PCPs with the portfolio of eye and ear products .
 #1 Innovex MSR of the Year President’s Club 2009
 Exceeded MVP consistently
 Finished #1 in the Region and ranked #3 in the Business Unit for Pataday
Medical Sales Representative Miami Central Territory Miami, FL 2008-2008
 Led District in Market Share increase across all products
 Ranked #1 MVP in District
 Exceeded MVP above goal attainment in Region and Business Unit
 Won company contest for increased market share on Vigamox
GUESS INC. 2005-2008
HR Co-Manager, Miami, FL 2006-2008
 Recruited, hired and trained a staff of 55
 Managed development of entire staff up to and including management
 Recruited quality management for store openings in North, Central and South Florida
 Created detailed spreadsheets forcreating and monitoring goals pertaining to hiring used throughout District
 Achieved top line personal sales,consistently in the “Top 10” of the Region
 Won Award for achieving the #1 sales conversion in 2005
AWARDS
 #1 Medical Sales Representative 2011
 #1 Medical Sales Representative 2009
 #1 Pataday Sales in the Southeast Region and #3 Business Unit 2009
 #1 District Manager Sales Conversion 2005
EDUCATION / TRAINING
BA Business Administration
University of Florida, Gainesville, FL
BS Public Relations
Area of specialization in Mass Communication
University of Florida, Gainesville, FL
Corporate Training and Certifications available upon request

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Melyssa Denney Resume

  • 1. Melyssa Denney 786-390-6066 Orange County/ Carlsbad, CA 92008 melyssa.denney@yahoo.com www.linkedin.com/in/MelyssaDenney SUMMARY  Multiple President’s Club winning Medical Sales Representative with eight years experience selling in the ophthalmic market from the office to the operating room.  Strategic thinker who utilizes Business Analytics to identify opportunities and effectively execute sales conversions quickly with proven success in four territories in the first year.  Over four years of demonstrated leadership in the training and management roles with a proven track record for hiring, coaching and developing successfulrepresentatives for internal promotions and President’s Club. PROFESSIONAL EXPERIENCE BEAVER-VISITEC INTERNATIONAL (ENDO OPTIKS) 2016- Present Endoscopy specialist responsible for sales of the E2 ophthalmic laser and endoscopy system, E4 endoscopy system as well as accessories across 13 states in the west region.  Ranked #1 YTD Combined Products-135% of budget  Ranked #1 YTD Capital- 132% of budget  Ranked #1 YTD Endoscopes and Accessories-143% of budget ALCON a Novartis Company 2008-2015 As the global leader in eye care, Alcon develops and manufactures innovative medicines and devices to serve the full life cycle of eye care needs. Equipment Manager 2/Microscope Sales Specialist, Northeast Region 2014 – 2015 Accountable for sales of the LuxOR Ophthalmic Microscope in the OR including; demos, installations, in -services and account maintenance across nine states in the Northeast region.  Launched the LX3 model LuxOR and successfully negotiated sales contracts with hospitals,ambulatory surgery centers and corporate accounts resulting in four sales in six months  Effectively collaborated with four Divisions, six Equipment Managers and 14 Account Managers in the largest territory overlay in the country,leading to an efficient transition of 100% model upgrades in the NE before the end of Q3  Focused on OR training with colleagues to increase expertise of Centurion, Verion and ORA  Successfully closed sales of 15 microscopes with a demo conversion rate of 67% in spite of missing the targeted launch of LX3 in 2014  Provided valuable feedback from KOL early release installations to R&D and Marketing pre-launch resulting in product development changes based on feedback from initial 35 surgeons to use LX3 model Regional Training Manager, National 2012-2014 Responsible for national corporate training programs at home office as well as national sales meetings and regional field rides coaching and development.  Created and led three National Medical Sales Representative Boot Camp training classes to increase market share during launch and re-launch of two critical brands resulting in a national increase of nearly 1 MS point each brand amongst selected bottomperforming attendees  Created and facilitated 12 National Webinar trainings for Managed Care, Health Care Reform and DSS analytics and application for strategic territory management resulting to national changes in targeting  Conducted field rides and trained in all five Regions to experience demographic and managed care differences  Hired, trained and on-boarded eight Floaters, leading five (63% )to placement in permanent Alcon territories, much higher than the national and historical average, also two representatives going on to President’s Club and Circle of Excellence  Launched a pilot program including hiring, on-boarding, training and managing two OSR IIs resulting in MVP increases of 10-18 MS points respectively Interim Portfolio District Manager, Syracuse, NY 2013-2013 Temporarily managed the Portfolio District during its vacancy. Managing six representatives with the post-operative inflammatory, glaucoma and dry eye brands.  Led Portfolio team of six including four Senior Sales Representatives and two newly hired  Led team at NSM and rotating workshops within the Northeast Region  Helped develop and edit Development Action Plans for the Syracuse Team
  • 2. 2 Melyssa Denney Interim District Manager, St. Louis, MO 2012-2013 Temporarily managed the Chronic District during its vacancy.Managing eight glaucoma sales representatives across four states with the glaucoma and dry eye brands.  Managed three reps who climbed into President’s Club after declining during interim role  Led nation for Travatan Z growth on IMS Report 4 over 4 for December with 1.01 MS growth  Gained 209 prescriptions on CVS Caremark pull-through as of December 28 on IMS tracking  Grew Azopt .91 MS points from August to October with MVP increasing from 93.62 to 99.38 Medical Sales Representative, Northern New Jersey/Manhattan 2009-2012 Pharmaceutical sales representative calling on Ophthalmologists and co-managing Optometrists carrying the post- surgical inflammatory products.  Won #1 MSR of the Year in President’s Club 2011  Grew Nevanac 24 MS points in two years  Grew Durezol 24 MS points since launch  District Sales Trainer 2011-2012 o Completed 10 field rides with interview candidates to provide feedback on hiring for my district manager resulting in the final decision of five new hires o Trained and mentored 11 sales reps in the NE region o Facilitated at Phase I and GPS as DST o Facilitated regional conference call on Managed Care for MSR’s INNOVEX-ALCON LABS CONTRACT 2008-2009 Medical Sales Representative, Miami North Territory 2009-2009 Pharmaceutical sales representative calling on Pediatricians and PCPs with the portfolio of eye and ear products .  #1 Innovex MSR of the Year President’s Club 2009  Exceeded MVP consistently  Finished #1 in the Region and ranked #3 in the Business Unit for Pataday Medical Sales Representative Miami Central Territory Miami, FL 2008-2008  Led District in Market Share increase across all products  Ranked #1 MVP in District  Exceeded MVP above goal attainment in Region and Business Unit  Won company contest for increased market share on Vigamox GUESS INC. 2005-2008 HR Co-Manager, Miami, FL 2006-2008  Recruited, hired and trained a staff of 55  Managed development of entire staff up to and including management  Recruited quality management for store openings in North, Central and South Florida  Created detailed spreadsheets forcreating and monitoring goals pertaining to hiring used throughout District  Achieved top line personal sales,consistently in the “Top 10” of the Region  Won Award for achieving the #1 sales conversion in 2005 AWARDS  #1 Medical Sales Representative 2011  #1 Medical Sales Representative 2009  #1 Pataday Sales in the Southeast Region and #3 Business Unit 2009  #1 District Manager Sales Conversion 2005 EDUCATION / TRAINING BA Business Administration University of Florida, Gainesville, FL BS Public Relations Area of specialization in Mass Communication University of Florida, Gainesville, FL Corporate Training and Certifications available upon request