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Co-creating a Smart Home concept
- 1. University of Erlangen-Nuremberg InformationSystems I Innovation & Value Creation Prof. Dr. Kathrin M. Moeslein Innovation and Leadership JOSEPHS - Die Servicemanufaktur Cohort 5, Blue Team Markus Schmitz Daniel Reischl Josef Eiter Dmitrij Petrov Lukas Kozub 22nd/23rd of January, 2016 Co-creating a Smart Home concept Get people involved Enlighten the people Innovative concept
- 2. 2 How do weget people to adapt to Smart Home products?
- 3. 3 Through a revolutionary SmartHome concept!
- 4. Information Systems I– Innovation & Value Creation Prof. Dr. Kathrin M. Moeslein LAUNCHING SMART HOME Markus Schmitz, Daniel Reischl, Dmitrij Petrov, Josef Eiter, Lukas Kozub 4 Innovation Workshop!
- 5. Information Systems I– Innovation & Value Creation Prof. Dr. Kathrin M. Moeslein LAUNCHING SMART HOME Markus Schmitz, Daniel Reischl, Dmitrij Petrov, Josef Eiter, Lukas Kozub 5 Key Requirements We needed to fulfill four key requirements 1 Hour Active Participation Ability to evaluate Results Collaboration with Team Green
- 6. Information Systems I– Innovation & Value Creation Prof. Dr. Kathrin M. Moeslein LAUNCHING SMART HOME Markus Schmitz, Daniel Reischl, Dmitrij Petrov, Josef Eiter, Lukas Kozub 6 Flip-Flop Method The Flip-Flop method is the best method for our innovation workshop Build Teams Invert Problem Apply Idea Generation Method Select & Refine Ideas 1 4 2 3
- 7. Information Systems I– Innovation & Value Creation Prof. Dr. Kathrin M. Moeslein LAUNCHING SMART HOME Markus Schmitz, Daniel Reischl, Dmitrij Petrov, Josef Eiter, Lukas Kozub 7 These four smart home concepts were created 18 people participated 4 different Smart Home concepts
- 8. Information Systems I– Innovation & Value Creation Prof. Dr. Kathrin M. Moeslein LAUNCHING SMART HOME Markus Schmitz, Daniel Reischl, Dmitrij Petrov, Josef Eiter, Lukas Kozub 8
- 9. Information Systems I– Innovation & Value Creation Prof. Dr. Kathrin M. Moeslein LAUNCHING SMART HOME Markus Schmitz, Daniel Reischl, Dmitrij Petrov, Josef Eiter, Lukas Kozub 9 Results!
- 10. Information Systems I– Innovation & Value Creation Prof. Dr. Kathrin M. Moeslein LAUNCHING SMART HOME Markus Schmitz, Daniel Reischl, Dmitrij Petrov, Josef Eiter, Lukas Kozub 10 A new approach to benefit-visibility Idea generation Product design Product development Marketing Sales The idea is something people understand The product visualizes the customer benefit in itself The product adresses the needs directly The customer benefit is clear and obvious The distribution channel sells the benefit, not the product
- 11. Information Systems I– Innovation & Value Creation Prof. Dr. Kathrin M. Moeslein LAUNCHING SMART HOME Markus Schmitz, Daniel Reischl, Dmitrij Petrov, Josef Eiter, Lukas Kozub 11 Catering to customer needs and requirements
- 12. Information Systems I– Innovation & Value Creation Prof. Dr. Kathrin M. Moeslein LAUNCHING SMART HOME Markus Schmitz, Daniel Reischl, Dmitrij Petrov, Josef Eiter, Lukas Kozub 12 Acceptance of Smart Home CostsBenefits Usability Design PrivacySecurity Results Results
- 13. Information Systems I– Innovation & Value Creation Prof. Dr. Kathrin M. Moeslein LAUNCHING SMART HOME Markus Schmitz, Daniel Reischl, Dmitrij Petrov, Josef Eiter, Lukas Kozub 13 Lessons learned •Collaboration in cohort requires: •time •dedication •and diplomacy •Workshop preparation is time consuming (organizational) •Proper testing of survey is required •Reflect on your expectations •Results are often not what you expected
- 14. University of Erlangen-Nuremberg InformationSystems I Innovation & Value Creation Prof. Dr. Kathrin M. Moeslein Innovation and Leadership JOSEPHS - Die Servicemanufaktur Cohort 5, Blue Team Markus Schmitz Daniel Reischl Josef Eiter Dmitrij Petrov Lukas Kozub 22nd/23rd of January, 2016 Co-creating a Smart Home concept Get people involved Enlighten the people Innovative concept