Evaluation- Question 3
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IPC media is a suitable media institution to distribute a media product as they create content for multiple platforms including print, online, mobile and tablets to engage with 26 million UK adults, ensuring the target 16-22 year old audience can access and understand the magazine.
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Evaluation- Question 3
IPC media is a suitable media institution to distribute a media product because they create content for multiple platforms including print, online, mobile and tablets. IPC engages with 26 million UK adults, almost two thirds of UK women and over 40% of UK men. Using IPC media would ensure the target audience of 16-22 year olds could access and understand the magazine across different formats.
Magazine publisher research
IPC Media is a large UK-based publisher operating across multiple divisions including magazines, advertising, and distribution. It publishes over 60 brands across print and digital with a total reach of over 26 million UK adults. One of its magazines is NME, a weekly music publication. NME targets a primarily male audience of 74% and ages 23 on average. It is published under IPC Media's "INSPIRE" division focused on men's interests. Both the print magazine and website NME.com cover music news and topics. The media pack describes the typical NME reader's interests and personality. IPC Media's magazine catalog is broad but it only publishes two magazines primarily focused on music.
Lee Carrotte - SecondSync
This document discusses statistics on social TV and the SecondSync app. It notes that there are 500 channels and 500,000 programs tweeted about daily by 6 million UK Twitter users. The document outlines Twitter statistics in the UK and that social media is regularly used while watching TV. It proposes that Twitter is a good platform for social TV due to public data, real-time conversation, and tweets serving as a currency. Future goals include sentiment analysis, integrating additional data, and profiling users.
Questions on IPC media
IPC has been associated with over 60 iconic magazine brands over the years that reach a wide range of audiences in print and online. Their print magazines alone reach over two thirds of women and 42% of men in the UK, totaling almost 26 million UK adults. IPC would be an appropriate publisher for a new music magazine due to their diverse print and digital offerings that cater to a variety of audiences, including men, mass market women, and upmarket women. Alternative publishers like Bauer may also be suitable given their experience in music-related magazines.
Question 3
Bauer Media Group and IPC Media are two of the biggest publishers in the UK. While IPC Media focuses more on digital distribution of magazines and engages many UK adults, Bauer Media Group has experience publishing magazines similar in genre to the proposed "Unorthodox" magazine, which will focus on alternative and pop music. Though IPC Media owns magazines like the proposed one, Bauer Media Group is better suited overall as they have successfully published magazines with the same target genre and audience as Unorthodox.
Question 7
Bauer Media and IPC Media are two potential media institutions that could distribute a new music magazine. Bauer Media already publishes similar magazines focused on rock music, so they may not make as much money from a similar new magazine. IPC Media does not publish many music magazines, so a new music magazine could attract a different audience for them and they may earn more money since the product is different than what they currently offer. The new magazine would be released monthly, so it could compete with IPC's magazine NME.
Evaluation Question #3
The author researched distributing their media product through Bauer or IPC Media. They believe Bauer would be the best choice as one of the largest magazine publishers in Europe, which could help their punk rock magazine Crank. gain popularity beyond the UK. Although Bauer distributes the similar rock magazine KERRANG!, the author thinks Crank. would fit in well due to punk rock being a niche genre.
Evaluation part 1
IPC Media would be the best publisher for the media product. IPC publishes a wide range of magazines with expertise across many areas. While IPC's Uncut magazine targets an older audience for rock and film, they do not currently fill the audience that the product is aimed at. IPC has over 60 iconic brands across multiple platforms like magazines and online publications. They distribute to a large portion of the UK population. IPC also takes a forward-looking approach through initiatives like "Inspired Conversations" which allows more cooperation with advertisers. Being the top media company in the country would give the product a better chance of success.
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Evaluation- Question 3
IPC media is a suitable media institution to distribute a media product because they create content for multiple platforms including print, online, mobile and tablets. IPC engages with 26 million UK adults, almost two thirds of UK women and over 40% of UK men. Using IPC media would ensure the target audience of 16-22 year olds could access and understand the magazine across different formats.
Magazine publisher research
IPC Media is a large UK-based publisher operating across multiple divisions including magazines, advertising, and distribution. It publishes over 60 brands across print and digital with a total reach of over 26 million UK adults. One of its magazines is NME, a weekly music publication. NME targets a primarily male audience of 74% and ages 23 on average. It is published under IPC Media's "INSPIRE" division focused on men's interests. Both the print magazine and website NME.com cover music news and topics. The media pack describes the typical NME reader's interests and personality. IPC Media's magazine catalog is broad but it only publishes two magazines primarily focused on music.
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Questions on IPC media
IPC has been associated with over 60 iconic magazine brands over the years that reach a wide range of audiences in print and online. Their print magazines alone reach over two thirds of women and 42% of men in the UK, totaling almost 26 million UK adults. IPC would be an appropriate publisher for a new music magazine due to their diverse print and digital offerings that cater to a variety of audiences, including men, mass market women, and upmarket women. Alternative publishers like Bauer may also be suitable given their experience in music-related magazines.
Question 3
Bauer Media Group and IPC Media are two of the biggest publishers in the UK. While IPC Media focuses more on digital distribution of magazines and engages many UK adults, Bauer Media Group has experience publishing magazines similar in genre to the proposed "Unorthodox" magazine, which will focus on alternative and pop music. Though IPC Media owns magazines like the proposed one, Bauer Media Group is better suited overall as they have successfully published magazines with the same target genre and audience as Unorthodox.
Question 7
Bauer Media and IPC Media are two potential media institutions that could distribute a new music magazine. Bauer Media already publishes similar magazines focused on rock music, so they may not make as much money from a similar new magazine. IPC Media does not publish many music magazines, so a new music magazine could attract a different audience for them and they may earn more money since the product is different than what they currently offer. The new magazine would be released monthly, so it could compete with IPC's magazine NME.
Evaluation Question #3
The author researched distributing their media product through Bauer or IPC Media. They believe Bauer would be the best choice as one of the largest magazine publishers in Europe, which could help their punk rock magazine Crank. gain popularity beyond the UK. Although Bauer distributes the similar rock magazine KERRANG!, the author thinks Crank. would fit in well due to punk rock being a niche genre.
Evaluation part 1
IPC Media would be the best publisher for the media product. IPC publishes a wide range of magazines with expertise across many areas. While IPC's Uncut magazine targets an older audience for rock and film, they do not currently fill the audience that the product is aimed at. IPC has over 60 iconic brands across multiple platforms like magazines and online publications. They distribute to a large portion of the UK population. IPC also takes a forward-looking approach through initiatives like "Inspired Conversations" which allows more cooperation with advertisers. Being the top media company in the country would give the product a better chance of success.
Q3
Future Publishing, IPC Media, and Bauer Media are potential distributors for Caelan Fuller's new electronic music magazine as they each publish popular music magazines but are missing coverage of the electronic genre. Specifically, Future Publishing reaches many music fans, IPC Media's magazines reach 40% of UK males who are the target market, and Bauer Media has experience across magazines and other areas while having no electronic music titles.
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Luke question 3
Spin Media would distribute the magazine as they do Vibe since both are rap magazines with similar conventions. Spin Media publishes pop, rap, and hip-hop magazines relating to the content of the proposed magazine. Spin Media, formerly known as Buzznet and Buzz Media, is a Los Angeles-based company and blog network that owns a community of pop culture websites with over 40 million unique monthly visitors, including Buzznet, Idolator, and Stereogum.
Question 3
Spin Media would distribute the magazine as they do Vibe since both are rap magazines with similar conventions. Spin Media publishes pop, rap, and hip-hop magazines relating to the content of the magazine. Spin Media, formerly known as Buzznet and Buzz Media, is a Los Angeles-based company and blog network that owns a community of pop culture websites with over 40 million unique monthly visitors, including Buzznet, Idolator, and Stereogum.
Luke qu3
Spin Media would distribute the magazine as they do Vibe since both are rap magazines with similar conventions. Spin Media publishes pop, rap, and hip-hop magazines relating to the content of the proposed magazine. Spin Media, formerly known as Buzznet and Buzz Media, is a Los Angeles-based company and blog network that owns a community of pop culture websites with over 40 million unique monthly visitors, including Buzznet, Idolator, and Stereogum.
Luke question 3
Spin Media would distribute the magazine as they do Vibe since both are rap magazines with similar conventions. Spin Media publishes pop, rap, and hip-hop magazines relating to the content of the new magazine. Spin Media, formerly known as Buzznet and Buzz Media, is a Los Angeles-based company and blog network that owns a community of pop culture websites with over 40 million unique monthly visitors, including Buzznet, Idolator, and Stereogum.
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Q3
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Q3
Future Publishing, IPC Media, and Bauer Media are potential distributors for Caelan Fuller's new electronic music magazine as they each publish popular music magazines but are missing coverage of the electronic genre. Specifically, Future Publishing reaches many music fans, IPC Media's magazines reach 40% of UK males who are the target market, and Bauer Media has experience across magazines and other areas while having no electronic music titles.
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Spin Media would distribute the magazine as they do Vibe since both are rap magazines with similar conventions. Spin Media publishes pop, rap, and hip-hop magazines relating to the content of the magazine. Spin Media, formerly known as Buzznet and Buzz Media, is a Los Angeles-based company and blog network that owns a community of pop culture websites with over 40 million unique monthly visitors, including Buzznet, Idolator, and Stereogum.
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Spin Media would distribute the magazine as they do Vibe since both are rap magazines with similar conventions. Spin Media publishes pop, rap, and hip-hop magazines relating to the content of the new magazine. Spin Media, formerly known as Buzznet and Buzz Media, is a Los Angeles-based company and blog network that owns a community of pop culture websites with over 40 million unique monthly visitors, including Buzznet, Idolator, and Stereogum.
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Evaluation- Question 3
- 1. The media institution that might distribute my media product is IPC media because IPC creates content for multiple platforms, across print, online, mobile, tablets and events. They also engage with 26 million UK adults - almost two thirds of UK women and over 40% of UK men. As my age range is from 1622, using IPC media ensures that my target audience will be able to access and understand the magazine.