This document summarizes findings from a survey on media consumption habits across different times of the weekday. It shows what devices and services Australians of different age groups use when consuming media before and after 5pm. The key findings are: 1) For 18-24 year olds, Facebook is the most used platform across the whole day, while radio is most used before 5pm. 2) Radio and Facebook are the dominant media for 25-29 year olds before 5pm. 3) Radio is the most used platform before 9am for 30-39 year olds, and remains strong along with Facebook throughout the day. 4) Radio usage declines slightly with age but remains the top

1. MEDIA ACROSS THE DAY
S O U T H E R N C R O S S A U S T E R E O

2. METHODOLOGY
Southern Cross Austereo’s Digital Media Report is a survey that is conducted 2-3 times per year.
The sample for this project is obtain for two sources, TEGRewards (one of the largest access panels in Australia with
over 1.4 million permission based members) & SCA VIP & Music Jury Insight Communities.
For most full ‘total market’ results, only sample from the external panel provider TEGRewards is used so that there is no
bias to SCA assets.
For results that focus on the Hit Network & Triple M Network, and combination of both TEGRewards and the VIP or Music
Jury communities are used.
There are some ‘total market’ results where larger samples were required to get enough to provide results when a
combination of TEGRewards and VIP & Music Jury communities were used, but these are all clearly marked on those
specific slides.
Digital Media Report 2016 #1
In Field: April 2016 | April 1, 2016 – April 24, 2016
External Sample Size: 1254
Hit Sample Size: 457
MMM Sample Size: 689
Markets: Sydney, Melbourne, Brisbane, Adelaide & Perth.

3. Q. Thinking about your average WEEKDAY...When CONSUMING MEDIA at various times of the day, which audio-visual devices or services are you using at that time?
Source: SCA Research. Digital Media Report. April 2016. Q. Thinking about your average WEEKDAY...When CONSUMING MEDIA at various times of
the day, which audio-visual devices or services are you using at that time? People 18-24 years N=248
0%
10%
20%
30%
40%
50%
60%
70%
80%
Before 5:00am 5:01am -
7:00am
7:01am -
9:00am
9:01am -
11:00am
11:01am -
1:00pm
1:01pm -
3:00pm
3:01pm -
5:00pm
5:01pm -
7:00pm
7:01pm -
9:00pm
After 9:00pm
Radio TV Podcast Streaming music services (eg. Spotify)
Streaming video services (eg. Netflix) Radio station websites Facebook Instagram
Snapchat Youtube
Media Platform % who use this
platform
Radio 92%
TV 88%
Podcast 33%
Streaming Music 60%
Streaming Video 64%
Radio Websites 37%
Facebook 92%
Instagram 71%
Snapchat 69%
YouTube 83%
PEOPLE
18-24
YEARS
For 18-24 years, Facebook is the #1 media platform consumed across the whole day
Radio is the #1 traditional media consumed before 5pm

4. Q. Thinking about your average WEEKDAY...When CONSUMING MEDIA at various times of the day, which audio-visual devices or services are you using at that time?
Source: SCA Research. Digital Media Report. April 2016. Q. Thinking about your average WEEKDAY...When CONSUMING MEDIA at various times of
the day, which audio-visual devices or services are you using at that time? People 25-29 years N=247
0%
10%
20%
30%
40%
50%
60%
70%
80%
Before 5:00am 5:01am -
7:00am
7:01am -
9:00am
9:01am -
11:00am
11:01am -
1:00pm
1:01pm -
3:00pm
3:01pm -
5:00pm
5:01pm -
7:00pm
7:01pm -
9:00pm
After 9:00pm
Radio TV Podcast Streaming music services (eg. Spotify)
Streaming video services (eg. Netflix) Radio station websites Facebook Instagram
Snapchat Youtube
Media Platform % who use this
platform
Radio 93%
TV 91%
Podcast 30%
Streaming Music 53%
Streaming Video 60%
Radio Websites 42%
Facebook 88%
Instagram 57%
Snapchat 44%
YouTube 75%
PEOPLE
25-29
YEARS
For 25-29 years, Radio and Facebook are the dominant media platforms consumed before 5pm

5. Q. Thinking about your average WEEKDAY...When CONSUMING MEDIA at various times of the day, which audio-visual devices or services are you using at that time?
Source: SCA Research. Digital Media Report. April 2016. Q. Thinking about your average WEEKDAY...When CONSUMING MEDIA at various times of
the day, which audio-visual devices or services are you using at that time? People 30-39 years N=555
0%
10%
20%
30%
40%
50%
60%
70%
80%
Before 5:00am 5:01am -
7:00am
7:01am -
9:00am
9:01am -
11:00am
11:01am -
1:00pm
1:01pm -
3:00pm
3:01pm -
5:00pm
5:01pm -
7:00pm
7:01pm -
9:00pm
After 9:00pm
Radio TV Podcast Streaming music services (eg. Spotify)
Streaming video services (eg. Netflix) Radio station websites Facebook Instagram
Snapchat Youtube
Media Platform % who use this
platform
Radio 92%
TV 92%
Podcast 31%
Streaming Music 42%
Streaming Video 52%
Radio Websites 43%
Facebook 83%
Instagram 44%
Snapchat 23%
YouTube 69%
PEOPLE
30-39
YEARS
For 30-39 years, Radio is the dominant media platform consumed before 9am
Whilst radio stays strong across the day with Facebook, radio picks up again across the school pick-up

6. Q. Thinking about your average WEEKDAY...When CONSUMING MEDIA at various times of the day, which audio-visual devices or services are you using at that time?
Source: SCA Research. Digital Media Report. April 2016. Q. Thinking about your average WEEKDAY...When CONSUMING MEDIA at various times of
the day, which audio-visual devices or services are you using at that time? People 40-49 years N=549
0%
10%
20%
30%
40%
50%
60%
70%
80%
Before 5:00am 5:01am -
7:00am
7:01am -
9:00am
9:01am -
11:00am
11:01am -
1:00pm
1:01pm -
3:00pm
3:01pm -
5:00pm
5:01pm -
7:00pm
7:01pm -
9:00pm
After 9:00pm
Radio TV Podcast Streaming music services (eg. Spotify)
Streaming video services (eg. Netflix) Radio station websites Facebook Instagram
Snapchat Youtube
Media Platform % who use this
platform
Radio 94%
TV 93%
Podcast 26%
Streaming Music 30%
Streaming Video 37%
Radio Websites 39%
Facebook 74%
Instagram 24%
Snapchat 8%
YouTube 53%
PEOPLE
40-49
YEARS
For 40-49 years, Radio is the dominant media platform consumed before 5pm
The level of interaction social media declines as a person gets older

7. Q. Thinking about your average WEEKDAY...When CONSUMING MEDIA at various times of the day, which audio-visual devices or services are you using at that time?
Source: SCA Research. Digital Media Report. April 2016. Q. Thinking about your average WEEKDAY...When CONSUMING MEDIA at various times of
the day, which audio-visual devices or services are you using at that time? People 50-59 years N=429
0%
10%
20%
30%
40%
50%
60%
70%
80%
Before 5:00am 5:01am -
7:00am
7:01am -
9:00am
9:01am -
11:00am
11:01am -
1:00pm
1:01pm -
3:00pm
3:01pm -
5:00pm
5:01pm -
7:00pm
7:01pm -
9:00pm
After 9:00pm
Radio TV Podcast Streaming music services (eg. Spotify)
Streaming video services (eg. Netflix) Radio station websites Facebook Instagram
Snapchat Youtube DAB+
Media Platform % who use this
platform
Radio 96%
TV 95%
Podcast 19%
Streaming Music 22%
Streaming Video 31%
Radio Websites 34%
Facebook 68%
Instagram 14%
Snapchat 5%
YouTube 46%
DAB+ 25%
PEOPLE
50-59
YEARS
For 50-59 years, Radio is the dominant media platform consumed before 5pm
The level of interaction social media declines as a person gets older

8. Q. Thinking about your average WEEKDAY...When CONSUMING MEDIA at various times of the day, which audio-visual devices or services are you using at that time?
Source: SCA Research. Digital Media Report. April 2016. Q. Thinking about your average WEEKDAY...When CONSUMING MEDIA at various times of
the day, which audio-visual devices or services are you using at that time? Hit Sample People 18-39 years N=328
0%
10%
20%
30%
40%
50%
60%
70%
80%
Before 5:00am 5:01am -
7:00am
7:01am -
9:00am
9:01am -
11:00am
11:01am -
1:00pm
1:01pm -
3:00pm
3:01pm -
5:00pm
5:01pm -
7:00pm
7:01pm -
9:00pm
After 9:00pm
Radio TV Podcast Streaming music services (eg. Spotify)
Streaming video services (eg. Netflix) Radio station websites Facebook Instagram
Snapchat Youtube
HIT NETWORK
18-39
YEARS
For Hit listeners 18-39 years, Radio and Facebook are used together in the morning
Radio sees another peak between 3-7pm

9. Q. Thinking about your average WEEKDAY...When CONSUMING MEDIA at various times of the day, which audio-visual devices or services are you using at that time?
Source: SCA Research. Digital Media Report. April 2016. Q. Thinking about your average WEEKDAY...When CONSUMING MEDIA at various times of
the day, which audio-visual devices or services are you using at that time? MMM/Mix Sample People 25-54 years N=547
0%
10%
20%
30%
40%
50%
60%
70%
80%
Before 5:00am 5:01am -
7:00am
7:01am -
9:00am
9:01am -
11:00am
11:01am -
1:00pm
1:01pm -
3:00pm
3:01pm -
5:00pm
5:01pm -
7:00pm
7:01pm -
9:00pm
After 9:00pm
Radio TV Podcast Streaming music services (eg. Spotify)
Streaming video services (eg. Netflix) Radio station websites Facebook Instagram
Snapchat Youtube
MMM NETWORK
25-54
YEARS
For MMM listeners 25-54 years, Radio is the dominant media platform before 5pm
Social Media is not use as frequently as what it is with a Hit listener