Folder Media & Absolute Radio Presentation to PHD
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This document discusses how social media and digital technologies have changed radio consumption and strategies. It provides statistics on radio listening through platforms like Radioplayer, and how companies like Absolute Radio have found success by expanding to multiple platforms including DAB, online, and mobile apps. New entrants into digital radio are also discussed that use non-traditional models to reach audiences.
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2) Absolute Radio has seen success expanding beyond traditional radio with over 11 million YouTube views, 2.5 million app downloads, and 300,000 monthly active users on their mobile app.
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1. After 15 weeks of operations, Absolute Radio has achieved a combined global circulation of 341 million people, surpassing Virgin Radio in search traffic.
2. Site visits, podcast downloads, streaming, and listener involvement like VIP sign-ups have all increased steadily since Absolute Radio's launch.
3. Marketing efforts have seen strong results, with awareness of Absolute Radio increasing, especially in London.
4. Absolute Radio aims to continue growing its audience and differentiate itself from commercial radio by focusing on its music content and targeting the 30-45 male demographic.
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Firefly content distribution event: Cat Macdonald
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The document provides analytics data for the Absolute Radio Network from 2009 to 2014. It includes statistics on mobile app installs and usage, website traffic and listenership, social media followers, and brand awareness over time. Overall, the data shows steady growth in the network's digital presence and audience engagement across platforms over the 5-year period.
Absolute Radio Presentation
This document provides a history of Absolute Radio from its origins in 1993 as Virgin Radio through its various ownership changes. It discusses how Absolute Radio listeners engage with the station through various digital platforms like DAB and online. It also outlines Absolute Radio's strategy of providing a wide-ranging playlist with live sessions and no repeats to attract listeners, as well as their community involvement and marketing through online, outdoor, and events.
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Similar to Folder Media & Absolute Radio Presentation to PHD
Munich 2011
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The document discusses how radio stations are using digital platforms and social media to engage listeners. It provides statistics on app and platform usage, such as Absolute Radio generating 2 million listening sessions through its apps in October. Radioplayer, a digital radio platform, has 6.7 million unique users and over 28 million sessions each month. The document also gives an overview of different radio stations, their coverage areas, and listenership numbers.
Mesure engagement Thomas Serval Radioline @ Radio 2.0 Paris 2012
La mesure de engagement Radio 2.0 par Thomas Serval de Radioline
II Rencontres Radio 2.0 Paris-Latino 18 Oct @ Paris
Engagement et Valorisation
Suivez-nous aussi sur Twitter @radio_20 #radio20
sur Facebook : http://www.facebook.com/radio20paris/
et sur linkedin Groupe Radio 2.0
• Co-organisés par Actuonda, AdsRadios, INA Expert
• Partenaires institutionnels : Club des Annonceurs, Les Indés Radios, ESML, GESTE, SYROL, IAB France, Le Radio, Conseil National du Numérique, Cap Digital, RAIN Summit Europe, URTI
• Live Radio stream : Moustic, VizionR & Smartjog
• Sponsors Gold : Adswizz, Deezer, JFC Kantar, Saooti, VizionR, Yasound, Spotify, Médiamétrie, Radio France
• Partenaires média: La Lettre Pro de la Radio, OffreMedia, Radio World, Rain, RadioWorld, RadioPub, Edition Multimédia, Satellinet, Clubic, FrenchWeb, Influencia, Radioactu, Le Club Radio
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The document discusses the growing importance of mobile devices and apps for social media connections. It notes that there are now 4 times more mobile phone users than PC users, and that 80% of people in the US have a mobile phone. Push notifications through mobile apps allow for intimate communication with customers, with 97% viewing notifications compared to only 4% opening emails. The document encourages leveraging mobile apps for branding, customer engagement, and viral marketing to take advantage of the mobile world.
Soc media friday 13 march
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IV Rencontres Radio 2.0 Paris, le 13 octobre 2014, à Radio de Radio France.
Info : www.RR20.fr
Pour rester informé, suivez-nous sur :
- Facebook : Radio 2.0 Paris
- Twitter : @Radio_20 #rr20
- LinkedIn : Radio 2.0
Organisateurs : Nicolas Moulard / Actuonda, Xavier Filliol / Editions de l'Octet, Radio France, Ina Expert
Partenaires :
- Partenaires Platinum : Mediametrie, Limelight
- Autres Partenaires : Music Story, Triton Digital, Targetspot, RCS, Spotify, Netia, Deezer, Kantar
- Partenaires Média : La Lettre Pro de la Radio, RadioPub, Media +, Edition Multimedia, Satellinet, French Web
- La Radio des Rencontres : Broadcast Associés, Radioline
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Bizucate_Social Networking Overview
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2) Internet TV is on the rise through streaming and on-demand services like Hulu, Netflix, and YouTube.
3) This transition has many stakeholders like advertisers, broadband providers, and application developers and will be one of the major cultural and economic transformations of our time.
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This document summarizes how UK local and regional newspapers are responding to changes in online media consumption. It finds that newspapers are experimenting with social media like blogging and microblogging on Twitter, focusing more on hyperlocal content through community sites organized by postcode, and utilizing multimedia content across platforms like video and audio on mobile. It also discusses organizational changes newspapers are making, like restructuring newsrooms, appointing multimedia editors, and setting up community teams, to adapt to these new demands and opportunities of online and social media.
Othernewspapers
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Case studies
The United Nations commissioned Wolfstar to undertake a study to gauge which of the world’s largest organisations were using social media to communicate their corporate social responsibility activities and initiatives. Wolfstar launched a report at a conference in June 2011 that presented the key findings. Wolfstar will undertake a second UN Global CSR Report in 2012.
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- Events and workshops being held to showcase new technologies and provide help to get residents and businesses up to speed with broadband usage.
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This document summarizes an online marketing workshop that covered several topics:
1. Search engine optimization and optimizing websites for mobile usage to improve reach.
2. Using mobile and location-based marketing like geofencing and beacons to target customers.
3. The power of email newsletters for engagement and generating sales.
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Get up to speed getting the most out of online marketing Plymouth Chamber 18...
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Fun Kids is an independent digital-only children's radio station in London that has been running for five years and is profitable. It reaches 70,000 adults and 150,000 kids per week, aimed at families and children under 12. The document outlines five things Fun Kids has learned: 1) Old templates may not work for new digital formats, 2) Decide what business you're really in such as children and families not just radio, 3) People may not come just because you build it so content and marketing across platforms is needed, 4) Have simple and clear aims everyone understands like driving awareness and making money, 5) Empower teams to take responsibility for their own success.
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A presentation I gave to the EBU that explains some of the things we think about when we produce (our successful, profitable) digital radio station - Fun Kids.
tl;dr version: Spend as much time on awareness driving as you do with content.
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Matt from Folder Media discusses bootstrapping a kids media brand called Fun Kids. He explains that Fun Kids will be multi-platform by default, distributing content across DAB digital radio, online, mobile apps and connected TVs to reach kids and families wherever they are consuming media. Matt outlines four strategies for building the Fun Kids brand with limited resources: 1) Distribute content across multiple platforms to reach large audiences; 2) Focus on revenue-generating activities; 3) Develop an efficient organizational structure; 4) Generate revenue through advertising, sponsorships, competitions and branded content.
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Folder Media & Absolute Radio Presentation to PHD
- 1. Social Media in our Daily Lives Matt Deegan Christian O’Connell Folder Media Absolute Radio @matt @OC foldermedia.co.uk absoluteradio.co.uk/breakfast mattdeegan.com
- 3. 1. Social Networks 2. Behaviour Shifts 3. Video 4. App Usage 5. Radioplayer 6. Digital Radio Strategies
- 8. DAB Digital Digital Radio Television Analogue Radio Internet Podcasts Radio Radioplaye Social r Networks Station Websites YouTube Mobile Email Marketing Apps SMS
- 13. App Stats Example 300,000 people used Absolute Radio’s apps in May, generating 2.1million listening sessions.
- 17. Radioplayer Data • 6.7 million unique users listen through Radioplayer each month • 28 million Radioplayer consoles were launched or switched by those users • Grown from 157 stations at launch, to 300 now – with even more to come • About 20% of Radioplayer users are sampling more than one station
- 19. New Digital Services 1.New Extensions 2.New Entrants 3.New Models
- 21. • 1993: National AM Radio Station • 1995: Added London FM Licence • 1999: Added National DAB Coverage • Also broadcasts online, through digital television and mobile Main Service: • Reach: 1.7m/week • Hours: 13.1m/week
- 22. Digital Only spin-offs now generate 10.4m hours (DAB, some DTV, online and mobile)
- 24. Absolute’s Digital Success • Driven by hours growth • Well-formatted, understandable stations • Strong multi-platform distribution • Well-promoted on existing stations
- 25. •Independently Owned •Coverage: • National DAB • Digital Television • Online • Mobile •Audience • 861,000 listeners • 6,983,000 hours
- 26. • Traditional advertising and sponsorship • CRM with VIPs • Strong ticketing strategy • Music advertising
- 27. Planet Rock’s Success • Consistency – they’ve been around for 10 years • Nationwide distribution • Strong, popular format, un-used by other broadcasters – ‘classic rock’ • Focus on listeners and retailing direct to them
- 28. •Independently Owned •Coverage: • London DAB • Online • Mobile •Audience • 45,000 adults • 120,000 kids
- 29. • Diverse Products: • Radio • Web • Video • App • Podcasts • Events • Approach • Few spots • Mainly SPI • Client Direct
- 30. Fun Kids Success • Super-low cost base • All elements of the operation are non-traditional • Targets sectors that spend little money on radio • A kids brand that sells and serves across web, email and radio
- 32. Extensions... • Are non-radio operators • Use radio to reach audiences • Do not care about the traditional operators • Do not argue about platforms, they get on with reaching listeners.
- 35. Social Media in our Daily Lives Matt Deegan Christian O’Connell Folder Media Absolute Radio twitter: @matt @OC web: foldermedia.co.uk absoluteradio.co.uk/onair/breakfast web: mattdeegan.com