Media Pluralism Monitor 2015 #EUItweets

The document discusses a case study on using Twitter to disseminate the results of the 2015 Media Pluralism Monitor. It describes sorting 350 relevant contacts by country or area, tweeting them targeted messages about checking the Monitor's results. It also discusses using images in tweets to boost engagement and retweets, and analyzing website visits and newsletter signups from the outreach efforts. The goal was to effectively communicate research findings about media freedom risks across Europe.

Education

Media Pluralism Monitor 2015
Results dissemination by @CmpfEui
Case Study
Lorenzo Giuntini – Research Assistant
@illorenzo
Twitter as a way to communicate your research
EUI 14/10/2016 #EUItweets

http://monitor.cmpf.eui.eu/mpm2015/results/

Influencer Outreach
• Sorted approximately 350 relevant contacts by country,
area or continent (if non - European) in 42 lists.
• Tweeted contacts with targeted Tweets.
Example of Tweet (same for contacts and organizations):
No European country is free from media freedom risks.
@target check the results of the Media Pluralism Monitor
2015: http://monitor.cmpf.eui.eu/news/results-mpm2015-
cmpf-comment/”

Why infographics?
• Tweets with images are 34% more likely to get retweeted
that tweets with no images.
• Tweets with photos get 313% more engagement
source: https://blog.twitter.com/2015/tweettip-use-photos-
to-drive-engagement

Collecting Emails
1480 downloads
450 emails added to the newsletter

Thank You!
• Follow us: @CmpfEui
http://cmpf.eui.eu
• Case study presented by
Lorenzo Giuntini
@illorenzo

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