This document discusses microblogging and Twitter. It begins by defining microblogging as publishing short messages, similar to text messages, with Twitter being the most well-known platform. It then lists reasons to use microblogging like Twitter, such as the ability to quickly share short updates and build an audience. The document provides instructions on how to use Twitter, including how to sign up, tweet, follow others, and engage with hashtags and retweets. It concludes by offering examples of companies that effectively use Twitter, such as Vodafone's use of Twitter for customer service.

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author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Microblogs
• What are Microblogs
• Why Micoblogs
• How to microblog
• Good practice examples
Module 7 – Tweeting and
Blogging for SMEs

2. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euWhat are Microblogs
Unlike a "regular" blog a
microblog is limited to
publish short messages
similar to text messages
we know from mobile
phones. The most well
known microblog is
Twitter.

3. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euWhy Micoblogs
• Short and precise (140 character limit – less is
more)
• Transparent (everybody can see your tweets)
• Very fast
• Short response time
• For free or relatively cheap
• Multiplication effect (retweets)

4. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euWhy Micoblogs
• Easy to built up reach
• It is very easy to use
• It is easy to contact
users and reach
potential customers
• You can position
yourself as an expert

5. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euHow to micoblog
Sign up for a twitter acount
• https://twitter.com/
Complete your profile details
• Find a good name for your twitter account
• Upload a photo
• Start tweeting

6. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euHow to micoblog
• Tweet -> a tweet is an entry on
twitter
• Follow -> to follow someone
means that you subscribe to a
user’s tweets
• Follower -> followers are people
who subscribe to your tweets
• Following -> following shows the
people you have subscribed to

7. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euHow to micoblog
• Hash-Tag -> a hash-tag is a
keyword on Twitter, to define it as
a keyword you use the # symbol
• Retweet -> a retweet is a reply to
a tweet that includes the original
tweet (multiplication of tweets)
e.g. one of your followers reads
your tweet, thinks it is interesting
and retweets it. Now their
followers can read your tweet.

8. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euHow to micoblog
• Twitter is all about followers
and following
• You will get the messages of
the people you follow and
people who are following
you will get your messages

9. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euHow to micoblog
You should get a lot of
followers, but always try to keep
the number of people you are
following lower than the
number of people that follow
you.

10. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euHow to micoblog
• It is fine to tweet many times
a day (more often than
compared to Facebook)
• However, you should not
follow numbers. If you have
something to say then tweet,
if not it is also ok to not tweet
for a day

11. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euHow to micoblog
• On Twitter people use a
special language (due to the
140 character limit)
• Observe and learn

12. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euHow to micoblog
• Content is king
• Retweet useful messages
• Tweet useful, interesting links
• See which tweets get
retweeted a lot and tweak
your practices

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author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Keep in mind:
Like other social media
channels, Twitter is not
a sales platform
How to micoblog

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author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euHow to micoblog
Twitter also offers various fee-
based advertisement products
• promoted tweets
• promoted accounts
You have to decide if it is worth
it – it depends on your strategy
and resources.

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author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euGood practice examples
Vodafone UK: https://twitter.com/VodafoneUK
Vodafone UK has the highest response rate to customer
service queries via Twitter than any other brand in the
world on the site. A Vodafone UK spokesman says its
success can be tracked back to its strategy to primarily
use Twitter as a customer service rather than marketing
medium.

16. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euGood practice examples
HubSpot: https://twitter.com/HubSpot
The main reason for its success is the massive amount
of content it produces, ranging from blog posts to white
papers, so digital marketing folk see HubSpot as a
valuable source of information. But it also gives its
Social Media team freedom to tweet random questions
and engage in conversations with people, giving the
feed an injection of personality rather than just being a
one-way marketing tool.

17. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euGood practice examples
General Electric: https://twitter.com/generalelectric
General Electric's focuses on technology and innovation
rather than just pushing out sales messages, turning
what could easily be a dull, corporate Facebook page
into something genuinely interesting.
Also, the social team do a good job of responding to
other users and recently rewarded people who
complimented the brand's new Agent Smith advert by
sending them a Matrix-style photo of their avatar.