2015 investor digital and social media surveyBrunswick Group
Brunswick Group releases findings of its fifth global investor survey, which tracks the changing trends in how investors use digital media.
Key highlights from this year’s survey include:
• Influence of information direct from companies continues to increase
• Of digital media, blogs and presentation sharing cited as most influential
For more information please contact:
Jason Golz: www.brunswickgroup.com/people/directory/jason-golz/
Sparky Zivin: www.brunswickgroup.com/people/directory/sparky-zivin/
Confidence in global M&A activity endures but dealmakers less bullish.
After a banner year for merger and acquisition activity in 2014, leading dealmakers expect sustained strong volume in 2015, but are less optimistic than they were a year ago, according to the 8th Annual Brunswick Group M&A Survey. Fewer dealmakers expect global M&A activity to reach new heights, with just over half (54%) of respondents predicting it will increase in 2015, compared with 78% of those surveyed in 2014.
The survey polled 115 top M&A practitioners from North America, Europe and Asia. Results were released ahead of the Tulane University Law School 27th Annual Corporate Law Institute, an annual gathering of the M&A community that draws lawyers, bankers, Delaware judges and other market participants.
For more information please contact our New York office: http://www.brunswickgroup.com/contact-us/new-york/
This year’s survey found that the global investment community in the U.S., the UK, Europe, and Asia continues to place a premium on companies that are best able to monetize the data they collect even during a period of market instability. Since 2014, data monetization’s impact on investor decision has increased by seven percent, with 41 percent of those surveyed indicating an effect. In addition, almost a fifth of analysts surveyed believe that a company’s ability to monetize data is the single most important driver of investments, a four percent increase since 2014.
Key highlights include:
• Rise in investment decisions based on the data premium
• Cybersecurity’s importance to M&A
• Data protection increasingly crucial
• Financial services at greatest cyber risk
• Data premium lags in Europe
For more information please contact:
Mark Seifert: www.brunswickgroup.com/people/directory/mark-seifert/
Sparky Zivin: www.brunswickgroup.com/people/directory/sparky-zivin/
2014 Brunswick Investor Use of Digital and Social Media SurveyBrunswick Group
Brunswick is pleased to announce the release of our fourth annual survey on digital media usage by the investment community. Key findings from the survey include:
• 70% of investors believe that the role of digital media will play an increasing role in future investment decisions
• 29% of investors are proactively following up on leads initially found on micro-blogging services, such as Twitter
• Twitter influence continues to expand, but its growing influence may be under-reported due to recent inclusion on other platforms, like Bloomberg
• In ranking their top sources, investors gave information direct from companies an average rating of 1.9, higher than any other source
• 35% of investors listed real-time subscription services, like Bloomberg, as becoming more valuable for their work, compared to 22% on our last survey
2010 Brunswick Study on Investor Use of Digital and Social MediaBrunswick Group
The poll of over 400 analysts and investors, first run in 2009, showed that while social media is still overshadowed in importance compared to information sourced direct from companies or from real-time subscription services, it does have an impact.
The Use of Social Media by European Investment Professionals 2017Patrick Kiss
For the 4th time DVFA (Society of Investment Professionals in Germany) and IR Club (The Investor Relations Community) invited European investment professionals to take part in an online survey running from 2 Nov. until 22 Dec. 2017.
NYSE/Q4 Webinar: Social Media & IR Website Best PracticesQ4 Web Systems
In collaboration with the NYSE, on June 26, 2012, Darrell Heaps, CEO of Q4 Web Systems, discussed best practice examples of companies who use their IR website and social media to maximize their online communications efforts.
Listen in and you'll:
1. Discover the most recent trends in online communications.
2. Learn how an integrated approach using the IR website and social media can help expand your reach and attract and influence investors.
3. Find out what tools, channels and tactics should be employed to maximize an integrated approach to online communications.
2015 investor digital and social media surveyBrunswick Group
Brunswick Group releases findings of its fifth global investor survey, which tracks the changing trends in how investors use digital media.
Key highlights from this year’s survey include:
• Influence of information direct from companies continues to increase
• Of digital media, blogs and presentation sharing cited as most influential
For more information please contact:
Jason Golz: www.brunswickgroup.com/people/directory/jason-golz/
Sparky Zivin: www.brunswickgroup.com/people/directory/sparky-zivin/
Confidence in global M&A activity endures but dealmakers less bullish.
After a banner year for merger and acquisition activity in 2014, leading dealmakers expect sustained strong volume in 2015, but are less optimistic than they were a year ago, according to the 8th Annual Brunswick Group M&A Survey. Fewer dealmakers expect global M&A activity to reach new heights, with just over half (54%) of respondents predicting it will increase in 2015, compared with 78% of those surveyed in 2014.
The survey polled 115 top M&A practitioners from North America, Europe and Asia. Results were released ahead of the Tulane University Law School 27th Annual Corporate Law Institute, an annual gathering of the M&A community that draws lawyers, bankers, Delaware judges and other market participants.
For more information please contact our New York office: http://www.brunswickgroup.com/contact-us/new-york/
This year’s survey found that the global investment community in the U.S., the UK, Europe, and Asia continues to place a premium on companies that are best able to monetize the data they collect even during a period of market instability. Since 2014, data monetization’s impact on investor decision has increased by seven percent, with 41 percent of those surveyed indicating an effect. In addition, almost a fifth of analysts surveyed believe that a company’s ability to monetize data is the single most important driver of investments, a four percent increase since 2014.
Key highlights include:
• Rise in investment decisions based on the data premium
• Cybersecurity’s importance to M&A
• Data protection increasingly crucial
• Financial services at greatest cyber risk
• Data premium lags in Europe
For more information please contact:
Mark Seifert: www.brunswickgroup.com/people/directory/mark-seifert/
Sparky Zivin: www.brunswickgroup.com/people/directory/sparky-zivin/
2014 Brunswick Investor Use of Digital and Social Media SurveyBrunswick Group
Brunswick is pleased to announce the release of our fourth annual survey on digital media usage by the investment community. Key findings from the survey include:
• 70% of investors believe that the role of digital media will play an increasing role in future investment decisions
• 29% of investors are proactively following up on leads initially found on micro-blogging services, such as Twitter
• Twitter influence continues to expand, but its growing influence may be under-reported due to recent inclusion on other platforms, like Bloomberg
• In ranking their top sources, investors gave information direct from companies an average rating of 1.9, higher than any other source
• 35% of investors listed real-time subscription services, like Bloomberg, as becoming more valuable for their work, compared to 22% on our last survey
2010 Brunswick Study on Investor Use of Digital and Social MediaBrunswick Group
The poll of over 400 analysts and investors, first run in 2009, showed that while social media is still overshadowed in importance compared to information sourced direct from companies or from real-time subscription services, it does have an impact.
The Use of Social Media by European Investment Professionals 2017Patrick Kiss
For the 4th time DVFA (Society of Investment Professionals in Germany) and IR Club (The Investor Relations Community) invited European investment professionals to take part in an online survey running from 2 Nov. until 22 Dec. 2017.
NYSE/Q4 Webinar: Social Media & IR Website Best PracticesQ4 Web Systems
In collaboration with the NYSE, on June 26, 2012, Darrell Heaps, CEO of Q4 Web Systems, discussed best practice examples of companies who use their IR website and social media to maximize their online communications efforts.
Listen in and you'll:
1. Discover the most recent trends in online communications.
2. Learn how an integrated approach using the IR website and social media can help expand your reach and attract and influence investors.
3. Find out what tools, channels and tactics should be employed to maximize an integrated approach to online communications.
Q4 Web Systems + Follow The New Investor Web & Social Media - March 13, 2012Darrell Heaps
On March 13, 2012 Q4's CEO, Darrell Heaps moderated a discussion that centred around the emergence of the investor web and social media as an important channel for investors to gather and share ideas.
We had three great panelists including: Brian Rivel, President, Rivel Research Group; Kelly Freeman, Manager Investor Relations, PotashCorp; and Heather Hunter, Director, Marketing Communications, Safeguard Scientifics.
Listen in and you'll:
- Discover the most recent trends in online communications
- Hear how an integrated approach using the IR website and social media can help expand your reach and attract and influence investors.
- Learn what tools, channels and tactics should be employed to maximize an integrated approach to online communications.
Monitoring Social Media for Investor Relations - September 17, 2009Darrell Heaps
Interactive discussion on social media monitoring with Richard Brewer-Hay, Manager of Social Media Strategy and Chief Blogger at eBay and Serena Ehrlich, VP Social Media, Startup Army and past president of the NIRI L.A. and Dallas*Fort Worth Chapters.
Social Media & Investor Relations Trends, Best Practices & Recommendations - ...Darrell Heaps
The slide deck from a Webinar from Q4 Web Systems that focuses on the current trends in social media and investors relations. Learn more at www.q4blog.com.
The Use of Social Media by European Investment Professionals / Social Media S...Patrick Kiss
European investment professionals are still sceptical about social media, but less than they were two years ago.
According to the “Social Media Survey 2013” conducted by DVFA and IR Club 47% see social media as at least partly important, 58% would follow if companies start to use social media to engage with the investment community.
Entertainment in the Era of the Selfie - Edelman 2014Edelman
Edelman’s eighth annual entertainment study explores how and why people consume and share entertainment. The study’s findings highlight people’s expectations for unprecedented control over their entertainment experiences. The study looks at the U.S., UK and China, and was co-commissioned by Edelman and MATTER, and fielded by Edelman Berland.
Learn more: http://edl.mn/edelent
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey produced by research firm Edelman Berland. This edition of the survey sampled 33,000 across 27 countries. Here you will find the results focused on the Brazilian market.
Investor Relations in the Age of New MediaDave Hogan
This presentation was delivered March 14, 2011, at the SNL Financial Bank Investor Relations Symposium at the New York Stock Exchange in New York, NY, USA.
The Use of Social Media by European Investment Professionals 2019Patrick Kiss
For the 5th time DVFA (Society of Investment Professionals in Germany) and IR Club (The Investor Relations Community) invited European investment professionals to take part in an online survey running from 17 June until 23 August 2019.
DVFA / IR Club: Social Media bei europäischen Kapitalmarktprofis deutlich im Aufwind
Europäische Investment Professionals sind zunehmend offen für die Nutzung von Social Media und erwarten, dass Social Media für die Informationsverbreitung und den Dialog unter Kapitalmarktakteuren weiter an Bedeutung gewinnen werden.
Laut der Umfrage "Social Media Survey 2019", die vom DVFA und dem IR Club gemeinsam durchgeführt wurde, erachten 58 % der befragten Analysten und Investoren Social Media als zumindest teilweise wichtig.
Weitere Ergebnisse:
* Jeder Dritte verfasst eigene Beiträge in Social Media.
* 47 % der Befragten wurden durch Social-Media-Beiträge dazu motiviert, weitere Recherchen zu einem Thema zu machen.
* 88 % der europäischen Investment Professionals betrachten die Unternehmenswebsite als nützliche Informationsquelle.
* LinkedIn ist für knapp jeden zweiten Umfrageteilnehmer der Social-Media-Kanal, den Unternehmen für die Kommunikation nutzen sollten.
* Sollte der persönliche Direktkontakt nicht möglich sein, wird der Dialog per E-Mail von den Befragten deutlich präferiert.
Edelman’s new consumer brand study found that an overwhelming majority (90 percent) of people across eight countries want marketers to more effectively share their brands. Yet on average, only 10 percent of people think any given brand does it well. brandshare™ measured six dimensions of sharing – shared dialog, shared experience, shared goals, shared values, shared product and shared history – and found a link between effective brand sharing and business value. Here you will find the results focused on the Brazilian market.
Data science is one of the hottest and fastest-growing fields in companies around the world. But it remains a highly male-dominated field, with women making up as few as 15% of data science professionals globally. This gender imbalance is a
significant threat to sustainable growth and to unbiased, safe AI
Responses to a BCG global survey of over 9,000 current and former students across ten countries make it clear that a
significant share of the problem lies with the companies themselves.
The Interactive Advertising Bureau (IAB) and Edelman Berland conducted a study on how U.S. online news users feel about sponsored content and, importantly, what it takes for brands, publishers and agencies to get it right. The study focused on in-feed ads like sponsored stories that sit next to pure editorial.
The key takeaway is that we found a direct link between how consumers already feel about the brand advertiser, the publisher and the potential success of the new format.
Learn more: http://edl.mn/iabscstudy
What People Want: Accenture Public Service Citizen Survey - Wave 2accenture
What do people want from digital government? We asked thousands of citizens across six countries: Australia, France, Germany, Singapore, UK and USA. We suggest a three part agenda for decision makers in governments, public service agencies and digital government program offices: create delightful experiences, focus on public safety and leverage digital platforms to involve citizens.
Edelman's 15th annual exploration of trust surveyed 33,000 people in 27 countries around the world on their trust in government, media, business and NGOs.
For more information, visit http://www.edelman.com/trust2015
This is a reposting of the 6th annual State of Sponsored Social report, which illustrates the ways in which sponsored social content continues to play an increasing role in marketing. As presented at IZEAFest 2015.
Q4 Web Systems + Follow The New Investor Web & Social Media - March 13, 2012Darrell Heaps
On March 13, 2012 Q4's CEO, Darrell Heaps moderated a discussion that centred around the emergence of the investor web and social media as an important channel for investors to gather and share ideas.
We had three great panelists including: Brian Rivel, President, Rivel Research Group; Kelly Freeman, Manager Investor Relations, PotashCorp; and Heather Hunter, Director, Marketing Communications, Safeguard Scientifics.
Listen in and you'll:
- Discover the most recent trends in online communications
- Hear how an integrated approach using the IR website and social media can help expand your reach and attract and influence investors.
- Learn what tools, channels and tactics should be employed to maximize an integrated approach to online communications.
Monitoring Social Media for Investor Relations - September 17, 2009Darrell Heaps
Interactive discussion on social media monitoring with Richard Brewer-Hay, Manager of Social Media Strategy and Chief Blogger at eBay and Serena Ehrlich, VP Social Media, Startup Army and past president of the NIRI L.A. and Dallas*Fort Worth Chapters.
Social Media & Investor Relations Trends, Best Practices & Recommendations - ...Darrell Heaps
The slide deck from a Webinar from Q4 Web Systems that focuses on the current trends in social media and investors relations. Learn more at www.q4blog.com.
The Use of Social Media by European Investment Professionals / Social Media S...Patrick Kiss
European investment professionals are still sceptical about social media, but less than they were two years ago.
According to the “Social Media Survey 2013” conducted by DVFA and IR Club 47% see social media as at least partly important, 58% would follow if companies start to use social media to engage with the investment community.
Entertainment in the Era of the Selfie - Edelman 2014Edelman
Edelman’s eighth annual entertainment study explores how and why people consume and share entertainment. The study’s findings highlight people’s expectations for unprecedented control over their entertainment experiences. The study looks at the U.S., UK and China, and was co-commissioned by Edelman and MATTER, and fielded by Edelman Berland.
Learn more: http://edl.mn/edelent
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey produced by research firm Edelman Berland. This edition of the survey sampled 33,000 across 27 countries. Here you will find the results focused on the Brazilian market.
Investor Relations in the Age of New MediaDave Hogan
This presentation was delivered March 14, 2011, at the SNL Financial Bank Investor Relations Symposium at the New York Stock Exchange in New York, NY, USA.
The Use of Social Media by European Investment Professionals 2019Patrick Kiss
For the 5th time DVFA (Society of Investment Professionals in Germany) and IR Club (The Investor Relations Community) invited European investment professionals to take part in an online survey running from 17 June until 23 August 2019.
DVFA / IR Club: Social Media bei europäischen Kapitalmarktprofis deutlich im Aufwind
Europäische Investment Professionals sind zunehmend offen für die Nutzung von Social Media und erwarten, dass Social Media für die Informationsverbreitung und den Dialog unter Kapitalmarktakteuren weiter an Bedeutung gewinnen werden.
Laut der Umfrage "Social Media Survey 2019", die vom DVFA und dem IR Club gemeinsam durchgeführt wurde, erachten 58 % der befragten Analysten und Investoren Social Media als zumindest teilweise wichtig.
Weitere Ergebnisse:
* Jeder Dritte verfasst eigene Beiträge in Social Media.
* 47 % der Befragten wurden durch Social-Media-Beiträge dazu motiviert, weitere Recherchen zu einem Thema zu machen.
* 88 % der europäischen Investment Professionals betrachten die Unternehmenswebsite als nützliche Informationsquelle.
* LinkedIn ist für knapp jeden zweiten Umfrageteilnehmer der Social-Media-Kanal, den Unternehmen für die Kommunikation nutzen sollten.
* Sollte der persönliche Direktkontakt nicht möglich sein, wird der Dialog per E-Mail von den Befragten deutlich präferiert.
Edelman’s new consumer brand study found that an overwhelming majority (90 percent) of people across eight countries want marketers to more effectively share their brands. Yet on average, only 10 percent of people think any given brand does it well. brandshare™ measured six dimensions of sharing – shared dialog, shared experience, shared goals, shared values, shared product and shared history – and found a link between effective brand sharing and business value. Here you will find the results focused on the Brazilian market.
Data science is one of the hottest and fastest-growing fields in companies around the world. But it remains a highly male-dominated field, with women making up as few as 15% of data science professionals globally. This gender imbalance is a
significant threat to sustainable growth and to unbiased, safe AI
Responses to a BCG global survey of over 9,000 current and former students across ten countries make it clear that a
significant share of the problem lies with the companies themselves.
The Interactive Advertising Bureau (IAB) and Edelman Berland conducted a study on how U.S. online news users feel about sponsored content and, importantly, what it takes for brands, publishers and agencies to get it right. The study focused on in-feed ads like sponsored stories that sit next to pure editorial.
The key takeaway is that we found a direct link between how consumers already feel about the brand advertiser, the publisher and the potential success of the new format.
Learn more: http://edl.mn/iabscstudy
What People Want: Accenture Public Service Citizen Survey - Wave 2accenture
What do people want from digital government? We asked thousands of citizens across six countries: Australia, France, Germany, Singapore, UK and USA. We suggest a three part agenda for decision makers in governments, public service agencies and digital government program offices: create delightful experiences, focus on public safety and leverage digital platforms to involve citizens.
Edelman's 15th annual exploration of trust surveyed 33,000 people in 27 countries around the world on their trust in government, media, business and NGOs.
For more information, visit http://www.edelman.com/trust2015
This is a reposting of the 6th annual State of Sponsored Social report, which illustrates the ways in which sponsored social content continues to play an increasing role in marketing. As presented at IZEAFest 2015.
Experienced social media Marketers revealed a positive shift in Sponsored Social compared to the same period last year, and find it as widely effective as many traditional marketing approaches, including online display advertising, television commercials, and celebrity endorsements. In developing the report, IZEA sought out the quantitative and qualitative opinions of both brand and agency professionals from a broad range of company sizes to reflect the diverse needs of the marketing industry. Findings include:
Twenty-five percent of companies have an organizational annual budget in excess of $500,000; five percent estimated their Sponsored Social annual budget is in excess of $5 million.
There is strong positive momentum behind Sponsored Social’s marketing effectiveness. In fact, over half (54 percent) of Marketers feel better about Sponsored Social than they did a year ago.
Marketers recognize the time and effort required for Creators to produce long form content, which is why they are willing to pay 2.1x premium to sponsored video and blog posts versus other forms of sponsored social.
Most Sponsored Social Marketers compensate Creators with monetary payment versus free product or merchandise.
Going social: why patient organizations cannot ignore social media Len Starnes
Presentation goven at the 7th Annual International Experience Exchange for Patient Organizations, Munich, 3 - 4 March 2015; #IEEPO2015. The event was sponsored by Roche.
Some 300 participants attended representing over 40 patient organizations worldwide. The final day of the meeting was dedicated to social media and how they can help patient organizations achieve their goals
This study, which has reached the third annual edition, analyzes the responses of 270 representatives of companies from various industries in Romania regarding their marketing approach through social networks and the impact this type of marketing currently has upon their performance and business operations. The present study is based on a questionnaire conducted between 3 –20 November 2015. The report analyzes the responses of the 270 respondents from the local business environment. The report used for global comparative data is the “2015 Social Media Marketing Industry Report –How Marketers Are Using Social Media to Grow Their Businesses”.
How Social Media Influences Institutional Investors LinkedIn
Learn from our distinguished panel of speakers from J.P. Morgan Asset Management, Greenwich Associates, and LinkedIn, as we discuss:
- New research into how social media is being leveraged during the institutional investing process.
- Implications for institutional investing and how asset managers are adapting to these trends.
- Best practices and key opportunities to differentiate your brand and influence institutional investors on social media.
How to Engage Affluent Investors on Social MediaLinkedIn Canada
Why are finance companies increasingly turning to social media to connect with affluent investors? Because the number of HNW individuals in Canada rose 6.5% to a record 298,000 people last year. Of this demographic, 46% already use LinkedIn for financial purposes – indicating that there is an engaged audience on the platform. This presents a clear opportunity for the financial services industry to target HNW individuals when marketing on social media, specifically on LinkedIn.
Impact of Emerging Technology on Institutional InvestingLinkedIn
Impact of Emerging Technology on Institutional Investing
Daniel Connell, Managing Director, Greenwich Associates
Kerry Ryan, Director, Head of Global Web Services, Legg Mason
Tom Libretto, Managing Director, Global Head of Digital, J.P. Morgan Asset Management
Alyssa Gilmore, Analyst Relations, Bloomberg
Instant access to trusted business networks are empowering Institutional Investors and Asset Managers with unprecedented information to aid investment decisions. We will discuss new LinkedIn research that identifies how emerging technology is being leveraged for insights during the investment process and highlight key opportunities for influence moving forward.
Presentation from
Serge Hanssens, Advisory Director, PwC Luxembourg, delivered at the Dynamic Business Event organized by Nerea & Microsoft on April 16th 2013 in Luxembourg
Presentation given at the 2012 IASA Annual Conference on the use of social data in the insurance industry. Snapshot survey results and review of case examples.
Gartner webinar social media analytics 23.10.2014Irene Ventayol
Virtually every modern marketer has a presence in social channels, and many use social listening tools to monitor what people say about their brands. Yet despite being a maturing discipline, social analytics remains stubbornly difficult and frustrating to apply. How much is a Facebook fan worth? Does it matter that your "net sentiment" is in the single digits? Your "share of voice" on Twitter is down this week – should you panic? This presentation focuses on the social analytics vendors, techniques, metrics and cases that can help you most.
Finding Your Focus in the Social Media Maelstrom with Margaret Dawsonsemrush_webinars
The social media landscape is becoming more complex and crowded every day. It feels like marketers need to be everywhere in order to have a brand presence and gain awareness among the fast-growing social media audience.
But sometimes you need to step back and prioritize your digital marketing initiatives and focus on where you can have the greatest impact. If you are like most marketers, you have incredibly limited resources and bandwidth.
To help you prioritize, we've brought in Rival IQ CMO Margaret Dawson, who brings 20 years marketing leadership experience with startups and Fortune 500 companies, including Amazon.com, Microsoft and HP. In this Webinar, Maragaret will go through clear steps in identifying the right social channels for your organization, whether B2C or B2B. She will also provide best practices for the leading social networks.
This webinar will delve into key questions, such as:
Where is your target customer spending time?
Where are your competitors on Social Media?
What Social Media channels are driving the greatest traffic and conversion?
To help find the keywords that will resonate with your audience the most, attendees of this webinar will have access to a FREE 30-day trial of SEMrush Guru.
The Use of Social Media by European Investment ProfessionalsPatrick Kiss
Frankfurt/Hamburg, May 5, 2011 - European investment professionals are still sceptical about social media, but they expect the importance of social media for information distribution and dialogue to increase.
Vortrag beim Workshop "Die Online-Hauptversammlung – Status und Perspektiven in Deutschland" von Citigate Dewe Rogerson und dr. sonje webconsult in Frankfurt am Main am 11. September 2003
The Use of Social Media by European Investment Professionals 2015
1. Deutsche Vereinigung für Finanzanalyse und Asset Management
Social Media Survey 2015_
The Use of Social Media
by European Investment
Professionals
2015
2. 2
Social Media Survey 2015 _
Survey Background
DVFA – Society of Investment Professionals in Germany and
IR Club – The Investor Relations Community invited European*
investment professionals to take part in an online survey running from
16 July to 31 August 2015. 121 respondents finished the complete
survey with 16 questions.
Country split of the respondents:
*= investment professionals in the following countries were invited: Austria, Belgium, Denmark, Finland, France,
Germany, Ireland, Iceland, Italy, Liechtenstein, Luxemburg, The Netherlands, Sweden, Switzerland, Spain and the
United Kingdom
Germany; 65%
UK; 10%
Switzerland; 9%
Austria; 4%
Benelux; 4%
France; 2%
Scandinavia; 2%
Other/unidentified;
4%
3. 1. Statistic Data: I am ...
*= Academic, Asset Consultant, Banker in Structured Credit, Buyside PM, Designated Sponsor, Equity sales, IRO,
National Banking Authority, Private Investor, Rating Advisor, Risk Manager, Senior Banker, SRI Analyst, Trader
3
Social Media Survey 2015 _
Most respondents are analysts (35%), followed by a group with mixed functions (34%) and investors (31%).
rounding differences may occur
Institutional
Investor/Asset
Manager; 28%
Equity Sell Side
Analyst; 21%
Equity Buy Side
Analyst; 10%
ECM/Corporate
Finance/Investment
Banking Expert; 9%
Bond Analyst; 4%
Asset
Owner/Pensionfund
Manager; 3%
Others*; 25%
4. 4
Social Media Survey 2015 _
2. Do you read postings on the following for company or business
information?
50% see Social Media as at least partly important, but all other sources are seen as more important.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Business media (nat'l, int'l, trade press) - in print
Business media (nat'l, int'l, trade press) - online
Social Media (blogs, message boards,
socialnetworking sites)
Analyst research
Real time subscription information services
Primary market research
Information direct from companies
very important important rather important partly important not that important not important at all don't know
5. 5
Social Media Survey 2015 _
3. Which information sources have become more important to you in
your job over the past years?
For 57% company websites became more important information sources, social media for 28%.
0% 10% 20% 30% 40% 50% 60% 70%
Real time subscription services
Traditional business media in print
Traditional business media online
Company websites
Social networking sites & blogs
44%
15%
69%
57%
28%
6. 6
Social Media Survey 2015 _
Which information sources have become more important to you in
your job over the past years?
Comparison 2011, 2013 and 2015:
0% 10% 20% 30% 40% 50% 60% 70% 80%
Real time subscription services
Traditional business media in print
Traditional business media online
Company websites
Social networking sites & blogs
55%
18%
71%
31%
48%
16%
57%
61%
20%
44%
15%
69%
57%
28%
2011
2013
2015
7. 7
Social Media Survey 2015 _
4. Please rate the following information sources according to
whether they provide information which is useful for your
investment decisions or recommendations.
78% see company websites at least as important, blogs and social media are seen as less important.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Blogs
Social networking sites
Message boards
Company websites
very important important rather important partly important not that important not important at all don't know
8. 8
Social Media Survey 2015 _
5. Do you post business or investment information in any of the
following ways?
If investment professionals write posts they prefer social media, but they normally don‘t write posts.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Blogs Social networking sites Message boards
10%
17%
12%
88%
81%
84%
2% 2% 4%
Yes No Don't know
9. 9
Social Media Survey 2015 _
6. Have you ever read any information posted on a blog or social
networking site that has prompted you to investigate an issue
further for your work?
43% of the respondents were prompted by blogs to make further investigations on an issue.
0%
10%
20%
30%
40%
50%
60%
70%
Blogs Social networking sites Message boards
43%
38%
31%
56%
61% 61%
1% 1%
7%
Yes No Don't know
rounding differences may occur
10. 10
Social Media Survey 2015 _
7. How do you consider the importance of information posted on
social media in relation to other information sources
(e.g. press releases, presentations etc.)?
68% consider the importance of traditional sources higher than the importance of social media.
0%
10%
20%
30%
40%
50%
60%
70%
Lower importance Higher importance Same importance
68%
7%
25%
11. 11
Social Media Survey 2015 _
How do you consider the importance of information posted on
social media in relation to other information sources
(e.g. press releases, presentations etc.)?
Comparison 2011, 2013 and 2015:
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Lower importance Higher importance Same importance
86%
3%
12%
72%
7%
21%
68%
7%
25%
2011 2013 2015
12. 12
Social Media Survey 2015 _
8. Which of the following social media platforms do you use
(for professional reasons)?
56% of the respondents use the business network platforms Xing and LinkedIn, 18% none of the mentioned.
0% 10% 20% 30% 40% 50% 60%
Xing
LinkedIn
YouTube
Twitter
Facebook
Google+
SlideShare
Other
FlickR
None of the above
56%
56%
25%
22%
21%
14%
7%
7%
2%
18%
13. 13
Social Media Survey 2015 _
Which of the following social media platforms do you use
(for professional reasons)?
Comparison 2011, 2013 and 2015:
0% 10% 20% 30% 40% 50% 60%
Xing
LinkedIn
YouTube
Twitter
Facebook
Google+
SlideShare
Other
FlickR
None of the above
49%
31%
19%
14%
12%
4%
4%
3%
34%
53%
43%
18%
16%
16%
13%
11%
3%
1%
23%
56%
56%
25%
22%
21%
14%
7%
7%
2%
18%
2011
2013
2015
14. 14
Social Media Survey 2015 _
9. On which of the following social media platforms would you like
companies to communicate through?
The majority of the respondents (52%) does not expect companies to communicate through social media.
0% 10% 20% 30% 40% 50% 60%
LinkedIn
Xing
Twitter
YouTube
Facebook
Google+
SlideShare
FlickR
Other
None of the above
29%
24%
21%
19%
17%
8%
5%
2%
3%
52%
15. 15
Social Media Survey 2015 _
10. What types or items of company communication should be
offered on social media platforms?
62% of the respondents see social media as channels for information distribution and dialogue.
0% 10% 20% 30% 40% 50%
Information (such as IR news, voting rights
notifications,
consensus, events, market environment)
Dialogue with the company
Dialogue with other shareholders or analysts
Dialogue with the CEO/CFO
Other
None of the above
47%
36%
29%
26%
2%
38%
16. 16
Social Media Survey 2015 _
11. If companies (CEOs, CFOs, IROs) were to use social media
platforms to engage with the investment community, how likely
would you use these channels?
For a majority (61%) the use of social media could be triggered if companies use it to engage.
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Very likely Likely Unlikely
20%
41%
39%
17. 17
Social Media Survey 2015 _
If companies (CEOs, CFOs, IROs) were to use social media
platforms to engage with the investment community, how likely
would you use these channels?
Comparison 2011, 2013 and 2015:
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Very likely Likely Unlikely
14%
37%
49%
20%
38%
42%
20%
41%
39%
2011
2013
2015
18. 18
Social Media Survey 2015 _
12. Do you think that New Media such as blogs and social
networking sites will play an increasingly important role in
investment decisions in the future?
69% of the respondents see the importance of social media for investment decisions to increase.
0%
10%
20%
30%
40%
50%
60%
Yes, definitely Yes, probably No, probably not No, definitely not
18%
51%
27%
4%
19. 19
Social Media Survey 2015 _
Do you think that New Media such as blogs and social networking
sites will play an increasingly important role in investment
decisions in the future?
Comparison 2011, 2013 and 2015:
0%
10%
20%
30%
40%
50%
60%
Yes, definitely Yes, probably No, probably not No, definitely not
8%
45%
34%
12%13%
40% 40%
6%
18%
51%
27%
4%
2011
2013
2015
20. 20
Social Media Survey 2015 _
13. What are reasons why you have not used information from a
social networking site in your job in the past year or so?
49% of the respondents are sceptical about the relevance of the information on social media platforms.
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Lack of relevance of information
Information not reliable
Do not find information valuable
I do have sufficient information on hand
Haven't signed up to social networking sites yet
Company doesn't allow access to networking site
49%
46%
37%
37%
25%
22%
21. 21
Social Media Survey 2015 _
14. What hardware do you use?
Smartphones are the preferred hardware solutions (82%), 54% use an iPhone as smartphone.
rounding differences may occur
0% 50% 100%
Smartphone
Desktop
Notebook
Tablet
82%
74%
62%
51%
0%
10%
20%
30%
40%
50%
60%
Android Blackberry iPhone other
16%
21%
54%
9%
Which Smartphone technology?
22. 22
Social Media Survey 2015 _
15. What is your most frequently used communications medium?
If the respondents don‘t meet in person, they prefer the dialogue via email (73%).
0%
10%
20%
30%
40%
50%
60%
70%
80%
Email Phone Instant messenger Social Media
73%
21%
4% 2%
23. 23
Social Media Survey 2015 _
What is your most frequently used communications medium?
Comparison 2011, 2013 and 2015:
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Email Phone Instant messenger Social Media
79%
21%
0% 0%
84%
11%
3% 2%
73%
21%
4% 2%
2011
2013
2015
24. 24
Social Media Survey 2015 _
16. How much time do you spend in the world wide web and in social
media channels per day?
55% of the respondents spend more than 1 hour in the www and in social media per day.
0%
5%
10%
15%
20%
25%
30%
35%
0 < 30 minutes 30-60 minutes 1-2 hours > 2 hours
2%
14%
29%
21%
34%
25. 25
Social Media Survey 2015 _
Executive Summary
Most of the trends from the two previous surveys are confirmed,
the adaption of social media is slowly but steadily.
The majority of the respondents is still sceptical about the relevance of the
information on social media platforms, but nevertheless they expect the
importance of social media to increase (69%).
The importance of companies’ websites is still increasing (57%).
LinkedIn and Xing are the favoured social networking sites, especially for the
maintenance of contacts.
A majority (61%) would follow if companies start to use social media to
engage with the investment community, even if 52% don’t expect companies
to do so.
Smartphones are widely used and for mobile purposes the iPhone dominates.
If the respondents don‘t meet in person, they prefer the dialogue via email
(73%); 84% spend more than 30 minutes per day in the www and in social
media channels.
26. 26
Social Media Survey 2015 _
Contact
Patrick Kiss
IR Club
Op’n Schierenholt 9c
22587 Hamburg
Fon: +49 (0) 177 232 000 1
email: mail@irclub.de
www.irclub.de
Ralf Frank
DVFA GmbH
Mainzer Landstraße 47a
60329 Frankfurt am Main
Fon: +49 (0) 69 26 48 48-0
email: ralf.frank@dvfa.de
www.dvfa.de