The document discusses how the author used conventions of the rock and rap genres in their main products and ancillary texts to create synergy across their work. Key conventions included using bold colors and fonts that signal the genres, including logos and imagery to help audiences identify the work, and incorporating elements like close-up shots of band members and instruments that are common in music videos for those genres. The author analyzed other artists' works to identify genre conventions and applied similar techniques and designs across their album covers, magazine ads, and other materials to ensure their audience would recognize the interconnection between the different texts.

1. How effectively is the combination
of your main product and ancillary
• I believe that the combination of my main products and ancillarytexts are
effective,whichrepresentsandrevealsthemassesof synergy visable. When following
the conventions of the rock & rap genre colours enables my audience to identify
them. When looking at Rap&rock artists, they tend to dress very casually or
sometimes scruffy. When organising a live concert photoshoot of my band, they
dressed in white. White symbolizes their innocents. When creating my digi-pack and
magazine advert I wanted to show visual similiarites so my audience would be able
to identify my bands single, through genre.

2. • Following the conventions of the rock & rap genre colours enables my audience to
identify them. When looking at Rap&rock artists, they tend to dress very casually or
sometimes scruffy. When organising a live concert photoshoot of my band, they
dressed in white. White symbolizes their innocents. When creating my digi-pack and
magazine advert I wanted to show visual similiarites so my audience would be able to
identify my bands single, through genre. I believe that the combination of m main
products and ancillary texts are effective and and thateres a lot of synergy visable

3. A logo is something that represents the
band and allows the audience to
identify them within their genre. I used
my bands logo so the audience could
identify their music in an advert and on
their single. The band could also pick up
fans through this too as if one were to
see the logo in a advert and then see
their single cover, it would draw their
attention towards the band.

4. Some bands even use their logo to create a buzz when releasing new videos. The
Logo also allows their target audience to recognise their logo and it will be
associated with that specific band every time it is seen. As you can see here
there is an image from my video and an image from Greenday’s ‘American Idiot’
music video. Both videos are showing a symbol of their logo’s in the music video

5. Audiences would straight away recognise the colours matching each other. These colours
(White, Black & Red) symbolize the Rock genre. When matching the maroon red colour, my
initiative was to show a relationship with the advert and the front cover. I used the same colour
on my advert as when it is advertised people, will recognise my album due to the similar colour
fonts this is the first thing audience see when viewing any album.

6. Rock and rap genre tend to insert live footage, narrative (usually of an attractive girl,
incorporating male gaze) and close-up shots of the rapper. Generally there are also close-up
shots of the musical instruments. I used all of these typical conventions, which allowed for
synergy to be enabled.

7. An analysis of Linkin park’s
video ‘Numb’ suggests the
concentration of the
camera on the female
shows she is concluded in
the narrative of the music
video.
An analysis of my music
video ‘Mercurial’ also
suggests this as the
camera focuses on the
chemistry between the
two people in an over the
shoulder shot.

8. Here is a close-up
of the rapper
from my band,
the close-ups
suggest he is the
lead singer/rapper
as there are an
excessive amount
of close-up shots
on him
The Linkin Park rapper
is also suggested to be
the leader of his band
as there are many
various close-up shots
of him too. Close-up
shots are commonly
found in rap videos as
they are typical
conventions of the
genre.

9. Within the rock genre
it is a typical
convention to show
close-ups of musical
instruments, especially
guitars. To the left is an
image of live video
footage of my band
performing.
Beneath is also live
footage of Linkin Park
performing in their
video

10. • When creating my ancillary text, It was revealed through
research and analysis that rock genres tend to use big bold
letters drawing audiences to the subject. When researching
rap genres they happened to be the same which gave me
ideas and answers, in which how to project my magazine in
coloration to my artwork of the front and back cover. The
rock and rap genre type CD covers and Magazine ads also
helped me understand necessities that should be within the
products itself. In CD covers I found symbols for explicit
content, big bold letters drawing ones attention to it,
barcodes, distribution details and similarities between the
color on the front and back of the cover. In Magazine ads I
found logos as I mentioned before, dates and information on
where you can purchase the artists music and record label
logos. Rock genre types tend to have brief review titles,
giving the audience momentum before they have listened to
the music themselves. These were all the ways my digit-pack
allowed there to be synergy.

11. Date - in
considerably large
capital letters
Stores – in
which audiences
would find
where the
album could be
Both Magazines showing
websites at the bottom of
their Adverts to promote
their music
Both Titles
almost
dominate
the Advert
In terms of the color ‘white’ it also
represents my bands masculinity
as well as the rappers.

12. As you can see, the
dates for both
Magazines are stated in
big bold writing, which is
a tool through media
marketing.
In relation to the
colours of association
with ‘Rock’ I was able
to portray the same
texture to my
ancillary product as I
used the typical rock
genre colors (Red,
White & Black) that
would be able to be
easily identified by
my target audience.
They both have their
band names in big
bold writing,
attracting attention
to themselves.
Both Magazine adverts
have brief titles/reviews
Both magazines also have
their initiated Logo

13. As you can see the typical black and white colours
allow the audience associate them with the ‘Rap &
Rock’ genre. When creating my front and back cover I
used black and white, but in a more modern art
format, using multiple colors. I did this to show,
technology is changing and different colours are
starting to associate with different genres.

14. Linkin Park’s bold writing
on their cover name
appears in an edgy dark
red font, suggesting
conventions of rock as Red
is symbol for danger and
rebellion. I capitalized and
used red font within my
cover too. This gives an
opportunity for audience
to notice conventions
within my hybrid genre
straight away.
Looking towards the
middle, you can see their
logo, a main part of their
image. As you can also see
my bands
Logo too.
In terms of the color of my
cover shows a lot of it including
a spot light and a stage that has
been inserted as the
background of the image to
suggest their dream of up-
coming fame.
Linkin park’s cover seems more
plain then my own. It could
suggest their innocence. Using
black font works well with the
image as the band are dressed in
black to.
Noticeably I also used a symbolisation for ‘explicit content’
which is a convention within the Rap and the rock genre.
However it is mostly seen on a Rap cover.
Within the centre of
both covers you can see
their titles

15. Each of these
products have
barcodes,
information on
distribution
and record
labels.
As you can see, my
binder has my band
logo on it, making it
easier for audiences to
identify it in a selection
All three back
covers show the
same colours they
did on the front
cover