The document analyzes two magazine advertisements for albums in the synthpop genre. It discusses common conventions seen across both ads, such as the use of black and white colors to connote darkness and mystery fitting for the genre. Key information like the artist's name, album name, and release date are prominently featured. Including track names with other popular artists can widen the target audience. Analyzing these ads helped the author understand typical features of music magazine advertisements, like font, text placement, and ratings, to inform planning their own ad.

1. Magazine Advert Analysis
By Alessia Carofalo

2. On the next slide I’ll be analysing a magazine advert that’s
advertising Marina and the Diamonds “Electra Heart”. Marina
and the Diamonds are of the same genre in which I have chosen,
therefore my music video will be of the synthpop genre. Within
this presentation I’ll be looking further into the synthpop genre,
target audience, colours used, conventions as well as connotation
and denotation and the effect it has on the advert.

3. Straight away, our attention is
directed to the large and bold white
text that’s stating the artists name.
The text is not only bold but its also
very large in scale, this is done so
that the audience can clearly
identify the artists name. The
artists name is supported by a
females presence which could
indicate that she is a solo artist
however due to the small text of ‘&’
present in the artists name could
indicate the artist as a bad. The text
used for the artists name could be
seen as quiet delicate or in contrast,
edgy which could link to the type of
music the artist will produce as its
in the synthpop genre and can be
very versatile with the music they
produce.
The contrast of colour with the use of black and white with the background and text, is very eye catching to an
audience as it stands out. The colours would of cleverly been used as they connote different meanings for the artists
genre, moreover black is a dark colour and connotes mystery, wickedness, dark times where as white connotes
innocence, purity or even something new. All these connotations of the colours used will lead the target audience to
feel a number of different ways which would overall draw them in which is beneficial as it would allow the audience
to look into buying the album as it draws them in and makes them feel a certain way, which is the overall purpose of
an advert like is one.
On the right hand side of the advert
be have a well known and used
ticket selling company who sells
tickets for promotors, festivals
across the country. By having
ticketfly’s company logo on the
advert it not only promotes the
company but it will also attract the
target audience as they will easily
recognise the company as they host
big events which will be an
attraction to the audience. Overall
this will get high attraction rates for
the artists which should get them
recognition which is the purpose of
an advert.

4. Within this poster the text contains key information that the audience ill need so that
they are aware of when the artist is singing her debut album ‘Electra Heart’ ‘live’, as
its not stating specific tracks within her album it may attract the target audience as
they be excited to discover what tracks the artist will be performing. Due to the
poster not denoting any of the specific tracks being played it may draw in more of the
target audience as they’ll be intrigued to know the new tracks the artist will play. By
containing dates and times of the performance it gives the audience time so they can
potentially purchase tickets in time for the event.
As we can see from this artists poster, the image of the female artist
has multi-coloured hair and heavy make up on. The artists image could
be classed as unique and differs from others therefore, her image could
represent diversity which does portray a common convention from this
genre, as being unique. Due to the uniqueness of the image and music
type makes the genre and artist easily recognisable to the target
audience. In addition due to this it makes the advert more easy to
identify and could lead to the potential purchase of the artists album.

5. Here is another magazine advert that
I’ve analysed – ‘Lady Gaga’. This artists
album ‘The Fame Monster’ is another
album in the synthpop genre.
Within this advert we see a common
convention – white and black as a main
colour scheme. Throughout my analysis
so far I have discovered that for the
synthpop genre, these colours are
extremely common and widely used. The
colouring is significant for this advert
due to the fact that the heavy use of
black indicates dark, alternative music
that fits with the genre. The use of black
is also used when it comes to the image
of the artist crying, however her tears
are black. This connotes that the artist
is one who may not be a role model for a
younger individuals therefore making
the target audience one of a higher age
category. From this advert there are two
images of the artist, they’re extremely
different and connote the extreme
differences that the synthpop genre has
to any other genre. Therefore making
this artist unique, to not just her genre
but also to herself as she challenges
common conventions and makes the
most of the mysterious, dark and
illusive genre.
As we can see in bold capitals, the
albums name ‘The Fame Monster’
is stated. The letter ‘t’ in monster,
as we can see has been made to be
a cross of faith and religion. This is
ironic as faith and religion are
usually seen in a positive light,
however here it may connote a
different meaning. Additionally the
cross could connote evil and
darkness therefore the cross is
highlighting the word ‘monster’ to
emphasise this. With the use of the
cross interlinked with the text
makes the image of the albums
name more remember-able for the
target audience.
The first text the audience is to
read is the artists name ‘Lady
Gaga’, due to the bold white text in
capitals, against the black harsh
background, artists name clearly
stands out. The contrasting colours
make individuals from the target
audience notice the advert which
should persuade them to purchase
the album.

6. Located on the left hand side of the advert is
the artists record label logo. Due to have this
specifically located on the advert enables the
audience to clearly acknowledge who produced
the artists music. If the record label is widely
known it may attract individuals to look or
purchase the album as they would be aware of
the music the record label has produced.
Located in the centre of the advert is text and dates that
inform the target audience of when the album is out and
ready to purchase. The text also includes a few tracks
from the album which include other artists such as
‘Beyoncé’, with including another very famous artist it
would attract individuals from outside the target
audience. This could lead to them purchasing the album
even know its not the genre they’d usually go for which
overall increases the target audience for the synthpop
genre. As well as this, by the advert denoting track names,
it may attract the target audience to purchase the album
also as they may recognise the song/s.

7. Analysis
Due to analysing two magazine adverts from the synthpop genre, I am now able
to understand genetic conventions from this specific genre. These include colours
used, fonts used, plus the positioning of text and images and hoe they create
further meaning for the music the genre obtains. I’ve learnt through my analysis
that the common features in an advert like the artists name, the album name, the
date in which the album is released are all common and are mostly always used
in magazine adverts. Other features that may also be included are when the
album is available to buy and the location of where to buy it as well as, the star
rating the album was put at. The star rating can also depend on whether the rate
of purchase is high or not due to the fact individuals will want to purchases the
album if the rating is higher they know the music would be good. My analysis will
overall help me in my planning of my own personal magazine advert. A reason for
this is necause I now understand the typical and common conventions and
features that are seen in a generic magazine advert. I know understand features
and conventions from a magazine advert from my chosen genre –synthpop genre.