The document discusses the importance of audience feedback at various stages of creating a music video. Feedback was sought from peers early in the process to confirm genre and song choices. Seeing the first draft allowed teachers and students to provide technical feedback on framing and shots. Finally, feedback on the final draft ensured all required elements were included and that audience understanding improved through added transitions and creative shots. Overall, the repeated audience feedback at different stages was deemed very helpful for developing and strengthening the work.

1. 3) What have you learned from your audience feedback?
Audience feedback is essential as it allows you to get a new perspective on
something you’ve working on for a long time. The purpose of a music video is
to promote the artist to the audience- the feedback can be seen as a way to
determine if that has been successful.
Audience feedback was important and very beneficial to us hence why we
often asked our peers for their opinions which confirmed or challenged our
choices, either way it was needed in order for us to make the developments
to make it better. As we chose the POP genre, our target audience were
people our age and younger which was a great advantage as we were able
to ask each otherand theopinions matteredas we were able tohear from our
target audience.
As audience consumption affects construction, we wanted to ask for
feedback as often as we could. The first time was when I pitched the potential
song we were going to make a music video for. This was very helpful as we
were in thesame position so we all knew theprocess of finding unsigned songs.
If I had just asked a regular person, they’re likely to have chosen the song due
to what sounds better so this really helped me to understand when looking for
feedback, I should ask the right people. When asking external students and
friends and family for feedback, it was clear from their feedback that we
should only ask people in the same position as us because many of them were
blown away by an incomplete first draft whereas to a media student wecould
spot the small differences and alterations made.

2. The next stage of audience feedback was at the showing of the first draft. The
audience consisted of boththeA2media studiesclasses and theteachers. This
was necessary as we had focused so much on thevideo that wewere in need
of a new perspective and criticism as we knew there would be many areas to
improve on. As the teachers were present, we received critique on technical
elements such as framing and camera shots which were things we didn’t
always notice. The good thing about havingboth classes there was that we all
were looking at our work like how our own teacher would and as there are
different media teachers who teach different students, it made us aware of
things we didn’t realise such as the Mise en scene choices of the recording
studio and how it changed their perspective to the artist.
With the final deadline approaching and all the groups working vigorously, it
was time for audience feedback on the final draft. At this point we had fixed
and changed so many aspects of our music video and print task we needed
a new perspective yet again. This was key as it ensured that we done
everythingwe had to and showed our audience that wetook theircriticism on
board. The feedback we received was mainly based around technical
elements such as adding transitions and changing the framing through the
image and wire frame tool on final cut pro to create more creative shots.
Overall, the feedback from our audience deemed our work to be successful
in achieving what we has intended to do. As well as the hard work from my
group and I, another great contributing factor to our success was the
opportunities we had to receive feedback as it always motivated us to further
develop our work and creativity to ensure our work is the best it can be.