The document summarizes feedback received from an audience on a music video. It discusses the demographics of the respondents, their ratings of the video, and their opinions on how well the visuals matched the song. The feedback validated some of the creative choices made in the video, such as matching the visuals to the lyrics, and helped identify areas for improvement, like scenes that were too dark or overexposed. Overall the feedback improved the creators' confidence in the video by highlighting what worked well and providing suggestions to make it even stronger.

1. What have you learnt from
your audience feedback?

2. The initial questions asked were to gauge an idea of who
our audience was, majority of the questionnaires were
answered by 16-18 which is the start of our age range, we
then had 1 x 19-21 and another 25+, which is out of our
target audience so we were interested to see their
thoughts on the video. We were pleased with the age
range we got and were glad that almost 80% were in the
target group.
Another audience question was gender,
although this had no real impact on viewers as
our piece was gender neutral, we wanted to
ensure we had fair amount of response so it
wasn’t biased.

3. This question was a rated answer, we wanted to
gauge our audiences general thought on the
piece that they had watched prior, this allowed
us to get a insight into their opinion without
them justifying, we were glad with the results
to see that we had gotten all 4s and 5s. We
were more grateful that we had 4 because we
knew these candidates would have ideas of
negatives, which would’ve allowed us to
improve if we were to pursue with the final
piece.

4. Another answer we were interested in is how well the
visuals matched the song, we had followed Goodwin's
theory very closely, and in research and planning
discovered Ed Sheeran had followed the same link
between visuals and lyric throughout.This is something we
strongly wanted to achieve in order to follow the codes
and conventions of Ed.The fact the audience agreed that it
matched meant a lot to the group, mainly as this was a key
aim right from the start of planning, but also something
we spent a considerable amount of time working on in
every stage of creation. Below we see a follow on question
aiming to confirm our codes and conventions, as the
people we asked aren’t media students they had little
knowledge of synergy and brand recognition like this who
study it have, and seeing them agree that it matched with
Eds previous work was a real relief for us.

5. Here we see some answers to the favourite scene question, this to us gave us a really
positive view of our music video, the audience emphasised why they enjoyed certain
aspects and it improved our confidence of the piece. For example one person
mentioned they enjoyed the car scene, us personally as creators found this our worst
scene and were personally let down, but the fact someone has given a positive about
it made us feel better about the production.

6. Here we see the results from the improvement question, thankfully the answers we got were
ones expected as these were the things we personally wanted to improve too and were our two
least favourite scenes.We knew that the park scene turned out darker than we would’ve hoped,
we spent a long time working with filters but couldn’t lighten it without loosing quality, if we had
more time we would’ve re filmed this scene. Opposite to that issue the dog scene was incredibly
sunny on film day, and the only way to get the correct shots was with the camera facing at the
sun, this caused it to be over exposed, something re filming would again sort.