Media Evaluation 3

1. 3. What have you learned from your audience feedback?
Audience feedback is important because the product is being made for an audience
and the product can be improved more effectively through the audience’s feedback.
The ultimate focus of developing the media product was to sell and promote our artist
to our audience, and we found out how to do this through our audience’s feedback by
improving it according to their perspective and this would mean that they would help
to secure the success of the product.
We needed to make sure that we was
getting appropriate audience feedback at
the right time, therefore we used
selective audiences at different stages.
To begin with we explored our song
choices and selected a few, we then
thought of ideas of music videos for it
and returned to our group with our
favourite song choice. After having
selected song choices we chose to pitch
our ideas to a class of media students
and a teacher, which is having a
selective audience.
We received feedback from our audience and this was good as they were in the
same position as us so they were familiar with the task and had good understanding
of it, therefore their feedback was effective to put forward towards our idea. They
were able to understand limitation that we had as students and this gave us realistic
feedback. From our feedback, we were told that we needed to make sure that we do
include a friend’s scene, as it would show a backstory. Also they mentioned that the
sketching idea was very creative and that we should extend it and use it as a theme
as our initial idea was to use the sketch effect to introduce the girl.

2. Using our feedback, we moved onto construction of our first draft of the music video
and print tasks. After completing our first draft, we took it to our target audience by
presenting our product to a group of young people who were consumers of this genre
and listened to music of this type. We asked them a set of questions and received
many verbal feedbacks and took this into account to improve our product further.
They were able to comment on the accuracy of our genre and the star construction of
the artist.
From the feedback we received on our first draft there were a few changes that
needed to be made, firstly we decided to introduce our artist and song at the very
beginning of the music video as the audience mentioned that they wasn’t familiar
with the artist name or the song looking at the video and would like to know who this
song is by and what its called, therefore we thought that this was something we could
include in our product. This was a feature that I wasn’t really familiar with and that as
fans of the genre they were able to open my eyes to.
ROBBIE WILLIAMS - CANDY
Finally we gained feedback form our class teachers and the head of media. This was
important as this is effectively a piece of coursework, which needs to meet the
specification and assessment criteria, if it was a real music video, then we would
have a slightly different focus.
The teachers identified key technical and editing improvements that we could make,
such as during a lip sync scene they thought the colour of the artist face did not look
right as the lighting made the face look to bright and yellow, using our video editing
software Final Cut Pro, we changed the brightness, saturation and contrast of the
clips to make it seem more normal.

3. I feel that we successfully used audience feedback to help inspire us in the
construction stages and to help us make relevant and necessary improvements.
However looking back I feel that there were other opportunities where we could have
gained some feedback, but we found the construction task so challenging and time
consuming in itself that we didn’t really prioritise audience feedback as we maybe
should have. In a real media production there would be more pressure to confirm to
audience expectations. We mostly used our research to guide us and lead us as to if
we had met these expectations; that and also our own expertise as music consumers
of the relevant age group for target audience.