The document discusses the codes and conventions used in website design. It explains that websites use a grid system and center of page layout to organize content. Navigation tools, fonts, images, and background colors are used to separate different types of information. Most websites also include moving images, audio, and interactive elements. Websites tailor their content, genre, and target audience based on their purpose.

1. Codes & Conventions
Of a Website
BY FATIMA IFTIKHAR

2. Layout and Design
Usability: Easy to use site with clear areas for navigation around the website.
Grid System: Separate sections of a website to present information in small, easy to
access segments.
Centre of Page: Used for main content with navigation tools on the left and/or across
the top of the page and links to more information on the right.
Background and Font color: Used to separate different types of information.
Images: Used to illustrate as much as possible to add visual interest.

4. Technical Codes Used
Certain technical codes are now a common place on websites. Most websites have
moving images or audio content and something for the audience to do on the website for
interest or integration. This content are provided dependent on what the website is like a
music website would have downloadable music/ videos or downloadable content.
Content
Websites with factual information may look different compared to a site for entertainment.
There are different titles on different sites as they would be focus on only one type of
information.
Genre
Websites are based on existing genres (e.g. Broadsheets or Tabliod Newspapers) the web
design uses recognizable codes and conventions to ensure that the audience recognize
the genre.
Target Audience
Most audiences may find a certain layout and design appealing compared to others. A
key issue with websites is the way they attempt to encourage audience activity and
interactivity to attract audiences in and persuade them to return or pass on information
important to the site.

6. Technical Codes
Content
Genre: Broadsheet
Target Audience: This site looks like its designed to attract teenagers due to its
image and layout. It can be surely said because it a music site and most of its
audience in young aged groups.

7. Technical Codes
Content
Genre: Tabloids
Target Audience: The Main Image on the
website is the most important content in order to
connect with and attract the potential
Audience. If the image is attractive the client
will be more interestedly want to read and know
more about your business and site

8. Technical Codes
Content
Genre: Broad Sheet
Target
Audience:
House Buyer or
Renters.