The document discusses e-media marketing strategies for a TV crime drama. It explains that a webpage is an essential form of e-media marketing and provides conventions for designing an effective TV show homepage. These include placing the network logo, show heading, episode hyperlinks, character biographies, and a search box in the top left corner. The document then defines various e-media marketing strategies like hashtags, smartphone apps, QR codes, augmented reality, and video games and provides examples of how each could appeal to target audiences. Finally, it prompts the reader to design a TV show homepage using conventions and plan an e-media marketing campaign using the defined strategies.