The document discusses how effective the brand identity is across the main product and ancillary texts for the film "Repeat". It analyzes how Warm Bodies and Split created strong brand identities through their posters and marketing. For "Repeat", the teaser trailer, poster, and magazine aimed to establish the narrative of repeating the same day as the clear brand identity. This was conveyed through repeated images in the poster and trailer, focusing on the two main characters across all products, and highlighting the mysterious necklace. The products were designed to have synergy through shared taglines, fonts, and an emphasis on characters to clearly link the brand identity between each piece.