A deck we presented for a group of fine artists to help them market themselves on digital platforms including Instagram, Pinterest, Facebook, Linkedin and YouTube. Includes best practices on increasing audience development, ROI, SEO, Likes, Followers, Engagement, Video best practices, AdWords and more!
360i’s Marketing Leadership Playbook provides guidance to marketers on how they can reimagine their approaches to marketing to advance legacy infrastructure, pave the way for more progressive advertising and move the industry forward in this new digital era.
For marketers who juggle myriad aspects of business management and advertising, keeping tabs on the details of dozens of social networks is a daunting prospect. But for as overwhelming as it can often be, it’s also hugely important to making the right decisions and investments for your business. This one-pager maps the top 8 social networks against each other based on various criteria, taking into account things like user base, tactical applications, KPI’s and more.
Monitoring The Social Media Conversation Vocus WebinarJenni Lloyd
Slides associated with the Vocus webinar: 'Monitoring the Social Media Conversation: From Twitter to Facebook' held on 21.7.09.
Listen again here:
http://is.gd/1GwgK
A number of folks attended our open house during NewCo York earlier in May 2015. Attached is the overview deck we presented on BDMI and the trends we are following.
360i’s Marketing Leadership Playbook provides guidance to marketers on how they can reimagine their approaches to marketing to advance legacy infrastructure, pave the way for more progressive advertising and move the industry forward in this new digital era.
For marketers who juggle myriad aspects of business management and advertising, keeping tabs on the details of dozens of social networks is a daunting prospect. But for as overwhelming as it can often be, it’s also hugely important to making the right decisions and investments for your business. This one-pager maps the top 8 social networks against each other based on various criteria, taking into account things like user base, tactical applications, KPI’s and more.
Monitoring The Social Media Conversation Vocus WebinarJenni Lloyd
Slides associated with the Vocus webinar: 'Monitoring the Social Media Conversation: From Twitter to Facebook' held on 21.7.09.
Listen again here:
http://is.gd/1GwgK
A number of folks attended our open house during NewCo York earlier in May 2015. Attached is the overview deck we presented on BDMI and the trends we are following.
Mindmap is a 5 year clinical trial with the Yale School of Medicine to detect early psychosis amongst the youth of New Haven and surrounding towns.
This presentation covers the digital media plan which will launch in February 2015
Marrying Traditional Media and Social Media Strategies to Reach StudentsMediaWorks, Ltd.
Feeling overwhelmed by Social Media? Trying to find new ways to incorporate Social Media outlets into your current marketing plans, but not sure how to do it? Learn how to reach potential students by marrying a strategic Social Media plan with a targeted Traditional Media campaign that will maximize engagement and increase awareness. We’ll discuss rationale, key benefits, pitfalls and tactics for this integrated approach.
How To: Devise and Present a Social Media Strategy Manal Assaad
This is a sample of a social media strategy I devised for a concept exhibition as a case study to Qatar Museums Authority. It is based on my MBA research (available for download here http://bit.ly/XqxftK) and this was the requirement:
Create a social communication strategy and sample content calendar for an exhibition on Andy Warhol. Imagine that qma is putting on a 4 Month exhibition this year on the highlight pieces from Andy Warhol, pop artist. The challenges are the Qatari community know or care very little about him or his work. Regardless, it has been decided that the exhibition will proceed. The budget for marketing is qr6 million, 1 million is dedicated to social media.
The campaign should consist of a 2 month pre-opening education outreach to get the community to know more about warhol and to motivate them to come and share their interest to others throughout the exhibition lifecycle. You can use a range of resources such as films, pre recorded interviews, images of him and his work, art label descriptions, competitions, outreach, interactives etc. think outside the box and be creative. The target market is Qatari community. There are 4 stages to exhibition communication: 1) pre opening campaign, 2) Opening night, 3) duration of exhibition and 4) pre closing.
If you wish to integrate offline communication such as PR and advertising to show how you would align your online with offline then do so. Demonstrate how you would approach each campaign stage. Your strategy should be realistic and achievable (state all resources required or assumed.)
Presentation on Traditional Marketing in a Digital World given in 2014. Featuring content on marketing strategies and tactics including; word of mouth, referrals, LinkedIn, public relations, editorial calendars, content calendars, by-lined articles, press releases, trade shows, thought leadership and authority. Content provided by Veracity (formerly Rosenberg Marketing).
Pete Read has a background helping people to get the most from technology. After 20 years working in the corporate environment he started a small IT project that later became a successful business.
Voluntary Action LeicesterShire (VAL) was delighted to welcome Pete to our 2013 Future Focus Conference. Pete's workshop focused on the way in which people use technology has changed and continues to evolve. He looked at the use of social media and marketing, on the world of Pay and Click marketing, and gave attendants a simple process to get started on social media.
While the 2013 Future Focus conference is now over, VAL runs trainings and workshops like Pete's year-round. If you'd like to learn more about training for your organisation, visit www.Valoneline.org.uk.
360i's Digital Education for Nonprofits (the den) Recap Report360i
On May 12 we launched the den (Digital Education for Nonprofits) – a program thoughtfully crafted by the team at 360i, and designed to empower nonprofits to be smart marketers in the digital age through knowledge sharing, tools, and free resources.
Travel back in time to the birth of Influencer Marketing and follow the word-of-mouth marketing tactic as it evolves to meet the needs of each technological innovation. Take a deep dive into how marketers harnessed the power of social networking to reach new customers through the ages.
Nonprofit Marketing on a Shoestring Budget - May 2020Sharon Mostyn
Make the Most of Your Marketing Dollars!
Discover free and low-cost marketing opportunities with the goal of increasing your nonprofit's fundraising revenue. We'll cover pay-per-click advertising, search engine optimization, content marketing, social media, and email marketing for nonprofits.
Exploring the role of emotions in Viral Marketingmahakhalid1
To study the relationship of Emotional appeal of social media advertisement and effective viral marketing.
The main aim is to comprehend viral marketing as a marketing process from a marketers’ stance, to understand consumer’s online psyche.
The scope of study is to test social media’s effectiveness on emotional impact of audiences.
What is the relationship between viral marketing and effective social media marketing?
Which social media tools are used by marketers?
How consumers respond and use social media?
Socio-psychological elements contributing to construction of an effective viral marketing strategy?
Content Marketing: Digital's Eureka MomentPaul North
How content marketing can be seen as a "Eureka Moment" for digital marketing - the point at which many goals become much more attainable via its practice.
The presentation looks at what it is, how it works and how it can bring all digital marketing disciplines together.
Mindmap is a 5 year clinical trial with the Yale School of Medicine to detect early psychosis amongst the youth of New Haven and surrounding towns.
This presentation covers the digital media plan which will launch in February 2015
Marrying Traditional Media and Social Media Strategies to Reach StudentsMediaWorks, Ltd.
Feeling overwhelmed by Social Media? Trying to find new ways to incorporate Social Media outlets into your current marketing plans, but not sure how to do it? Learn how to reach potential students by marrying a strategic Social Media plan with a targeted Traditional Media campaign that will maximize engagement and increase awareness. We’ll discuss rationale, key benefits, pitfalls and tactics for this integrated approach.
How To: Devise and Present a Social Media Strategy Manal Assaad
This is a sample of a social media strategy I devised for a concept exhibition as a case study to Qatar Museums Authority. It is based on my MBA research (available for download here http://bit.ly/XqxftK) and this was the requirement:
Create a social communication strategy and sample content calendar for an exhibition on Andy Warhol. Imagine that qma is putting on a 4 Month exhibition this year on the highlight pieces from Andy Warhol, pop artist. The challenges are the Qatari community know or care very little about him or his work. Regardless, it has been decided that the exhibition will proceed. The budget for marketing is qr6 million, 1 million is dedicated to social media.
The campaign should consist of a 2 month pre-opening education outreach to get the community to know more about warhol and to motivate them to come and share their interest to others throughout the exhibition lifecycle. You can use a range of resources such as films, pre recorded interviews, images of him and his work, art label descriptions, competitions, outreach, interactives etc. think outside the box and be creative. The target market is Qatari community. There are 4 stages to exhibition communication: 1) pre opening campaign, 2) Opening night, 3) duration of exhibition and 4) pre closing.
If you wish to integrate offline communication such as PR and advertising to show how you would align your online with offline then do so. Demonstrate how you would approach each campaign stage. Your strategy should be realistic and achievable (state all resources required or assumed.)
Presentation on Traditional Marketing in a Digital World given in 2014. Featuring content on marketing strategies and tactics including; word of mouth, referrals, LinkedIn, public relations, editorial calendars, content calendars, by-lined articles, press releases, trade shows, thought leadership and authority. Content provided by Veracity (formerly Rosenberg Marketing).
Pete Read has a background helping people to get the most from technology. After 20 years working in the corporate environment he started a small IT project that later became a successful business.
Voluntary Action LeicesterShire (VAL) was delighted to welcome Pete to our 2013 Future Focus Conference. Pete's workshop focused on the way in which people use technology has changed and continues to evolve. He looked at the use of social media and marketing, on the world of Pay and Click marketing, and gave attendants a simple process to get started on social media.
While the 2013 Future Focus conference is now over, VAL runs trainings and workshops like Pete's year-round. If you'd like to learn more about training for your organisation, visit www.Valoneline.org.uk.
360i's Digital Education for Nonprofits (the den) Recap Report360i
On May 12 we launched the den (Digital Education for Nonprofits) – a program thoughtfully crafted by the team at 360i, and designed to empower nonprofits to be smart marketers in the digital age through knowledge sharing, tools, and free resources.
Travel back in time to the birth of Influencer Marketing and follow the word-of-mouth marketing tactic as it evolves to meet the needs of each technological innovation. Take a deep dive into how marketers harnessed the power of social networking to reach new customers through the ages.
Nonprofit Marketing on a Shoestring Budget - May 2020Sharon Mostyn
Make the Most of Your Marketing Dollars!
Discover free and low-cost marketing opportunities with the goal of increasing your nonprofit's fundraising revenue. We'll cover pay-per-click advertising, search engine optimization, content marketing, social media, and email marketing for nonprofits.
Exploring the role of emotions in Viral Marketingmahakhalid1
To study the relationship of Emotional appeal of social media advertisement and effective viral marketing.
The main aim is to comprehend viral marketing as a marketing process from a marketers’ stance, to understand consumer’s online psyche.
The scope of study is to test social media’s effectiveness on emotional impact of audiences.
What is the relationship between viral marketing and effective social media marketing?
Which social media tools are used by marketers?
How consumers respond and use social media?
Socio-psychological elements contributing to construction of an effective viral marketing strategy?
Content Marketing: Digital's Eureka MomentPaul North
How content marketing can be seen as a "Eureka Moment" for digital marketing - the point at which many goals become much more attainable via its practice.
The presentation looks at what it is, how it works and how it can bring all digital marketing disciplines together.
With Q4 underway, we’re taking a look back at the past quarter to see what changes took place in the social landscape, and how platform growth, earnings and revenue over the past few weeks could affect the space in the future.
With 2016 underway, we’re reflecting on Q4 2015 to better understand the changes that came with it in the social landscape.
As always, Q4 was a busy time in social due not only to the usual holiday priorities, but also to a slew of platform updates that gave users the ability to discover and engage with content in new ways.
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
The Key to Success on Social Media - Samantha Singer - Marketing Success - Au...Marketing Success
The topics will include:
- principles of social media marketing
- how to generate revenue through social media
- social media ads – are they worth it?
- using social media in an authentic manner
- Facebook, Twitter, Periscope, Snapchat – how to determine the relevant social media channels available
Influencer Marketing Overview by BDMI (Aug 2014)Sim Blaustein
Overview of the influencer marketing space including a 'lumascape' inspired chart showing the landscape of companies active in the space.
This is a living document, so check back for updates. Any and all feedback is welcome!
Please feel free to contact us at info@bdmifund.com!
Social Media can be a confusing and overwhelming medium for marketers. New platforms burst onto the scene and rise (like Snapchat) or fall (like Meerkat, and Ello). Priorities change- engagement was once the gospel of social, now platforms are preaching reach.
This document sets out to cut through the clutter, giving a set of pointers and considerations for how brands can best succeed on social media.
Successful social strategies for small businessJenn Gleckman
Earlier this month I was asked to present to the local chamber on social media, including strategy considerations along with 5 social sites. Covering all that content in an hour meant that this ended up as an overview presentation directed at small business owners.
StickyGarlic Communications is a new age brand consultancy firm specializing in digital media marketing. We help analyse our clients’ existing digital marketing campaigns and offer strategic consulting services to help them frame their digital marketing strategy.
Our endeavour is to bring forth clutter breaking communication strategies, designs and lateral thinking to ensure a deeper and sustainable impact of your marketing campaigns and efforts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
2. ABOUT LUKE & HASTINGS
20 Years in entertainment, branding, production & marketing for fortune 100 companies
Producer and/or director of 200+ music videos
Branding & Marketing campaigns for Viacom, Nickelodeon, Calvin Klein, Maybelline, Doritos,
Microsoft, Huffington Post, AOL, Dr. Pepper, Esquire, SONY, Conde’ Nast, Hearst
Head of Digital Production @ Major League Gaming & World Wrestling Entertainment
Built YouTube Strategy for Complex Media & Martha Stewart Living Omnimedia
Hastings Digital currently manages 1 Million followers across social.
Responsible for 20 Million ad impressions, 4 Billion video views & 15 Million subscribers on
YouTube
YouTube certified / Google AdWords Partner
Current Clients Include: University of California, Irvine, Mercy College, Deepak Chopra, Marshall
Goldsmith, Lisa Loeb, Gartner, CEB, Anthem Media, US Ski Team,
3. PLATFORMS
Show of hands:
• Who is on Facebook?
• Any Facebook “Fan Pages” or “Business Pages”?
• Who is on Linkedin?
• Who is on Twitter?
• Who is on Instagram? As an artist or personal?
• Who is on Pinterest?
• Who is on YouTube? Vimeo?
• Who is on Tumblr? Snapchat? Reddit? Google+, Google
AdWords? Others?
4. SOCIAL MEDIA
Social media are computer-mediated technologies that allow the creating and
sharing of information, ideas, career interests and other forms of expression via
virtual communities and networks.
In 2016, 78 percent of
U.S. Americans had a
social media profile,
representing a five
percent growth compared
to the previous year.
According to estimates,
the number of worldwide
social media users
reached 1.96 billion and
is expected to grow to
some 2.5 billion by 2018.
5. WHAT PLATFORM IS
BEST FOR MY BRAND?
Instagram:
Instagram has become one of the Internet’s most popular social
networks. The photo-sharing service is a great platform for
urban artists to show their work and for followers to get hooked on
peeking into their creative process.
Enabling artists to present their works to a diverse and large
audience and allowing a direct communication with the collectors,
Instagram is becoming more popular as a means for showcasing fresh
artworks and often acts as an art dealer.
ARTISTS ON SOCIAL:
Most Followed Artists on Instagram:
http://www.complex.com/style/2016/10/artists-to-follow-on-instagram/
toyin-odutola
http://www.highsnobiety.com/2016/05/24/best-instagram-artists/
6. YOUTUBE
• By 2025, half of viewers under 32
will not subscribe to a pay-TV
service
• In an average month, 8 out of 10
18-49 year-olds watch YouTube
• On mobile alone, YouTube reaches
more 18-49 year-olds than any
broadcast or CABLE TV network
• You can navigate YouTube in a total
of 76 different languages (covering
95% of the Internet population)
• PewDiePie, real name Felix
Kjellberg, is the highest earning
YouTube star. He has over 43
million subscribers, and last year
earned $12 million before tax in
2015
• Owned by Google
• YouTube is the world’s
second largest search
engine and third most visited
site after Google and
Facebook
• 300 hours of video are
uploaded to YouTube every
minute
• There are 3.25 billion hours
of video watched each month
• More than half of YouTube
views come from mobile
devices
• The average mobile viewing
session lasts more than 40
minutes
7. BRANDING
Consistent branding and voice is key:
There are many elements that go into a brand—both visually
and through you messaging—but ultimately what it becomes
is your promise to your followers.
10. PINTEREST
By The Numbers:
• Total Number of Monthly Active Pinterest Users: 150 million
• Number of Pinterest Users from the US: 70 million
• Number of Pinterest Users from Outside US: 80 million
• Total Number of Pinterest Pins: 50 billion+
• Total Number of Pinterest Boards: 1 billion+
• Pinterest Market Value: $11 Billion+
• There are over 75 billion ideas on Pinterest
Pinterest Demographics:
• 81% of Pinterest users are actually Females.
• 40% of New Signups are Men; 60% New Signups are Women.
• Millennials use Pinterest as much as Instagram.
14. MARKETING STRATEGIES OVERVIEW
The Three Marketing pillars:
1) Positioning: Define brand, messaging & value proposition. Who do you want to be?
2) Content Strategy: Establish platform strategy, posting cadence (how many times per day/week),
editorial content strategy, R&D, partnership strategies (what your peers are doing where and how you
can engage), PR strategy.
3) Growth - Organic & Paid: Audience Development (see next page) & Investment in growth on
social media via organic and paid to increase credibility. Large numbers = high credibility and greater
impact. Establishment of goals & benchmarks.
YOUR
BRAND
POSITIONING
CONTENT
GROWTH
15. TENTPOLES
• Events (openings, River Arts tours)
• New Work, Book Releases
• Holidays (Valentines, Halloween, Xmas, Passover)
• News & Zeitgeist (current events, politics, museum shows,
gallery openings, sports, science & nature, viral videos/
memes, awards shows)
• Trends: https://trends.google.com/trends/
• Personal Recognition: Articles, press, shareability
18. OUR 8-PRONGED
DIGITAL TOOLSET
Comprehensive marketing strategies should encompass
most - if not all - of the following.
Organic Outbound:
Consistent quality
content - on a schedule
with engagement by the
brand
Paid Audience
Development & SEO:
Targeted spend on
Twitter, FB, LinkedIn,
YouTube, Facebook,
AdWords more.
Strategic
Partnerships:
Others in the space
who can partner on
YOUR behalf.
Content strategy
1. What already exists
vs.
2. What needs to be
created.
On location/
Ambassador
Live, in person, real-
time promotion.
Zeitgeist / Current
Events
Contributing to and
participating in the the
digital conversation -
#’s, trends.
Google AdWords &
Email Marketing
Press and PR
19. EDITORIAL CALENDAR & POSTING STRATEGY
Informational
(who we are what we
do – the definition of
YOU)
Inspiration
(who do I admire, who are
my heroes, followers,
following, likes, loves)
Entertaining & Fun
(what am I working on –
what do I love – what
makes me cool and
followable)
Call To Action
(Like me, follow me,
buy me)
20. TRAFFIC DRIVING
STRATEGIES
Brand Awareness:
A strong Platform Strategy to
build a NEW audience
Audience Engagement:
Great content consistently
posted & shared to keep them
coming back
Audience Development:
Using organic & paid media to
reach your target audience
Call To Action:
Strong sell to create
conversions
Conversions &
ROI
21. Relevant
Content
That is uniquely and
inherently sharable and
represents the brand:
Thought leadership,
blogging published work,
quotes from great
leaders, great career
advice, video,
infographics,
exciting visuals, memes,
news, upcoming events
and more.
Sharing /
Partnering
Re-tweeting, engaging, liking,
following, partnering on
content (backscratching) with
friends and family, partners,
potential partners, peers,
wanna’ be’s, heroes and
even the competition.
This includes monitoring
accounts for positive and
negative sentiment, engaging
with the audience and
capitalizing on those with
larger and differing
audiences from ours.
How We Do This: A Four Pronged Approach
Why Follow?
What makes your brand
a brand you want to
follow?
What makes it great and
smart and interesting and
newsworthy and quotable
and funny and cool and
fearless and badass?
Let’s get some “Likes and
“LOVES!”
Call To Action
The “call to action” is where we
use all of the last three pieces
to illicit a conversion. The
audience knows the brand.
They know we have great
content and are respected (just
look at those numbers!).
Now is the time to push the
conversion – be it a sign up for
more info, attendance of a
seminar or buying a book – we
can now direct them to where
they need to be to make a
simple and direct buy.
24. AUDIENCE STRATEGY
& RESULTS
1. Audience #1
Core followers in the ARTS community, who are highly likely to participate —> high
conversion rate to applicant, easier to reach via organic means. This is your core
audience that will follow/convert without paid means.
2. Audience #2 (informed by analytics & targeting)
New audiences outside YOUR traditional reach, who would be highly engaged and
interested in the product (but they don’t know you yet). They will discover you via
paid social, an extended network of ARTISTS using press, partnerships and other
sponsored activity.
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25. POTENTIAL
AUDIENCES
Your
Current
Audience
Potential Audience Potential Audience
Potential Audience
Potential Audience
1.9 Billion Active Users
YouTube said 1 billion unique users were
now visiting the video-sharing website
every month, or nearly one out of every two
people on the Internet.
600 Million Active Users
300 Million Active Users
26. FACEBOOK TARGETING – BOOSTING CAMPAIGNS
Name of campaign
Demographics
Location
Potential Audience reach
Targeting
Targeting
Budget
Duration
27. MEASUREMENT
Metrics of success (KPI’s)
• Social: Impressions, engagement, growth (likes, followers)
• AdWords: Impressions, goals
• Video: Views & watch time & retention, subscriber growth on YouTube
• Email: reach, open rate
• ROI: conversion from reach to click to purchase / overall spend vs. above
Tools:
• Analytics Dashboards include Google analytics report, ad words performance, social
metrics, spend vs. results. Weekly & Monthly reports.
A 300% increase in social following & activity in 6 months with zero
spend is possible.
With significant Ad spend increases of 10-20x above + Conversions &
ROI are possible.
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