Enon Landenberg, Chief Interaction Officer van Publicis Israël geeft zijn visie en presenteert o.a. het veelbekroonde location-based services communicatieplatform dat in Israël voor Coca Cola werd ontwikkeld.

1. Digital Marketing

2. Digital Marketing

4. Digital Marketing

6. We are in the midst of a revolution in marketing and advertising.

7. Brands have become the joint property of advertisers and the consumer.

8. Brands status is transformed when consumers develop conversations around the brand.

9. New technologies, segmented media, and powerful consumers are changing the world of advertising and marketing

10. Buzz-generating consumers have more significant roles in the marketing process.

11. In the past, the role of advertising was to tell the brand’s story. Today, we have to induce consumers to communicate the brand’s story to others.

13. Always on 52 weeks of genuine communications with consumers From campaign-oriented thinking

14. To creating an experience for consumers to share with others From communication of messages

16. is a wide platform where the customer meets the Brand and interacts with it. This platform serves a home for all brand activities that run on various content channels THE ENGAGEMENT CENTER

24. The most amazing project for the Most amazing brand in Israel

27. facebook

28. volunteers 13,500

29. hours where Donated for the community . 54,000

30. members on the page 15,000

31. Events in real life and on the fan page 250

32. Rihanna concert 1

33. Interactions on our page 62,000

34. wall Posts 2,100

35. page views 18,601,000

36. The TV Ad was uploaded on facebook a day before it was on TV

37. video views 690,378

38. photo views 10,750,000

39. Photo Albums 417

40. Photos in the albums 77,000

41. comments on photos 5,500

42. Tags on the photos 169,000

43. users changed their profile image More than 2,000

45. The grand finale

46. Pixel image (GIGA PIXEL) 1,000,000,000

47. People tagged them self to it 4,600 More than

50. 100100010 01111 00111 00110001111 ( the first digital village )

51. Welcome to Coca-Cola DIGITAL Village 2010

53. Website out! Fan Page In!

54. All the content

55. Interactive map

56. All the info

57. Cool applications

58. Live Video from Coca-Cola DIGITAL Village 2010

60. Subscribe to Coca-Cola DIGITAL Village 2010

61. You must have a facebook account to subscribe to the village

62. The personal On hand ID

63. Every teenager got an Bracelet containing a RFID code

64. The teenager’s Facebook Account was attached to the RFID code Which allowed the teengers to use their Facebook in the real world

65. The Real Life LIKE BOX

66. 40 different Like readers

67. This is how it looks inside

68. Every box sent a different Status to the users Facebook

69. Every time a teenager touches A box a Like status appears On the users Facebook

70. We had an average of 25 Likes for every user on the village

71. The Real Life LIKE On users profile

73. The Real Life LIKE control

75. The Coca-Cola Village 2010 DIGITAL Payment Method

76. The code on the bracelets was used As the payment system on the village

77. By touching a readers on the bar the Teenager could get up to 7 coca-cola Cans or rent towels, MP3 players and much more

79. The Real Life Image Tagging

80. Using a mobile RFID reader Connected to a camera we did online Tagging Of images to the users Facebook account.

81. The photographer took pictures of the teenagers, they touched him with their personal bracelets. The pictures were uploaded And tagged Online to Their Facebook account.

83. The most Active page On facebook Israel

85. Dank u