Our short film "Monday Morning Madness" is a black and white slapstick comedy following two contrasting characters on their journey to school. We conducted focus groups with our target 14-19 year old audience who enjoyed and related to the comedy. We would approach production companies like Fox, DreamWorks and Universal to publish the film, showing it before their full-length movies to get audiences in the right mood. With a limited budget, the comedy comes from facial expressions and accidents rather than elaborate sets. We aim to make the film easily accessible to our target demographic through showings before other films. The film will have a recognizable tagline to brand it on posters, magazines and at the start of the short film.

1. MONDAY MORNING MADNESS
Marketing Plan:
Introduction:
Our product is a short film, it is a comedy centred on two contrasting characters, and their
eventful journey to school. Throughout there is slapstick humour, much in the style of Charlie
Chaplin, our short film is in black and white.
FOX Movies, DreamWorks, Universal Pictures are the production companies that I would
confront if I wished to publish ‘Monday Morning Madness’-my short film. I would insure that
they knew the focus groups of the target age thoroughly enjoyed watching the short film. This
production of ‘Monday Morning Madness’ would be brilliant shown in front of other, full length
production of the same genre; it may get the audience in the correct frame of mind for watching
the following film.
Strengths and Past Successes:
We recently did a focus group asking our target audience what they thought of our product;
feedback was good, highlighting that we had aimed our production at eh right age group.
Our Audience:
Our audience is 14-19 year olds. We researched into what type of short film they would more
likely watch, comedies seemed most popular amongst this age group. I found that comedies are
a favourite amongst this age group, it lightens their mood and they can often relate to things
that are happening.
Life Style Marketing:
We have limited resources, many of our scenes are set in houses and on the street, there is no
real need for excessive sets, props etc. Through research and focus groups we found that our
audience enjoy watching films that they can relate to, therefore enabling us to keep set, etc
minimal; the comedy comes from facial expressions and ‘accidents’ rather than props.
Our target age is 14-19, many people in this age group are not in the position to purchase
expensive magazines and films, therefore we insist that our short film ‘Monday Morning
Madness’ will be easily accessible to our target group. Allowing our short film to be shown
before films almost as a warm up act would be a good way of distributing our product.
Graphics and Branding:
With our short film, like many other comedies I have researched we will have a tag line; this will
be present both on the magazine, poster and at the beginning of the short film. It will then be
recognisable to any audience viewers/magazine readers.

2. MONDAY MORNING MADNESS