1. Kvarne Bukowski
Media studies AS Evaluation
In what ways does your media product use develop or challenge forms and conventions of
real media products?
My film challenges the forms and conventions of a real media product as in the opening to
film. The title of our film is 'Useless In Uniform' we decided to call our media film this due
to the fact that both of the main characters in the film as going to be perceived
incompetent and a bit idiotic, also due to the fact that both characters are police officers
and are in uniform makes the title of the film very effective.
For me and my groups film, at first we decided to set our project in the school building due
to the fact that the building has a similar structure to an office which would very successful,
we wanted to do a horror film within the school building, we also agreed that it would be
very effective to do it during the night, to give our footage an eerie feel. We thought to film
down long corridors to create a stalking, scary theme. We then decided that that idea
would not be very good due to the fact that we may be downgraded if we filmed in a
school building. After another idea briefing, we then decided to changed the genre, idea
and setting our film. We decided to do a police comedy, we decided to set it in a local
park, In my opinion this was very successful as we were able to do many successful shots,
and we were able to use it whenever we wanted, also our film included a chase scene so
with the park being the setting it made this very successful and easy to pull off.
The costumes and props we used in our film mirrors those in a real police movie, in terms
of costumes we decided that both main characters who were in fact the police officers
wore formal shirts and ties, this was the closest with the resources we had to replicating a
police officer's look, but in my opinion it was effective. Also there was a successful irony
and contrast with the police officers costumes, as they were dressed in smart attire despite
being very bad at their jobs, which may be funny and humorous to the audience. Also
regarding the props used in the film we decided to use colourful toy guns, we thought this
may be humorous for the audience due to the fact that it may suggest that both characters
may be under qualified to use a real gun and are forced to use toy guns, this goes along
with the comedy genre of our film.
The camera shots and angles we used were very successful in my opinion, we used many
close ups, mid shots, point of view's, tilts. We used these shots very successfully in my
opinion, for example in the last scene of our film where we have the criminal lying on the
ground very hurt, we decided to use a POV shot along with a blinking effect to signify that
the character was very hurt. Also in my opinion the lighting was very good due to the fact
that we filmed on a sunny day and everything was very clear and very easy to create the
footage that we wanted.
As for the story of our movie opening we decided that we would do a police comedy where
situations are dramatised with two incompetent officers. The story our film opening
involves two police officers sitting down on a
bench, who then noticed a man accidentally
litter, then decided to chase him and eventually
shoot him.

2. Kvarne Bukowski
How does your media product represent particular social groups?
Within my media product I represent two different social groups; the first social group I
represented in my media product was police officers. Police officers are usually associated
with being very professional and very good at their jobs to enforce the law. However in my
media product me and my group do not represent them in that manner, we portray them in
the manner that they are very stupid and quite clumsy and are not particularly good at their
jobs. Also police officers are trained to use a gun, however the police officers in my media
product are using toy guns due to the fact that they are not trained enough and again
coveys the impressio0n that they are stupid, which again goes along with the conventions
of a comedy.
The other social group my media product represents are young people, particularly
teenagers. In my media product we portray them in the way that are young people are
hooligans and are trouble, however in my media product we did this in an ironic manner,
as the young person who littered in my film was a young person, and ended up running
away from the police and subsequently ended up getting shot for a minor and small crime
that is littering. Also in my media product we used stereotyping. We used stereotyping to
portray young black men are known for stealing. W done this in a ironic manner, we done
this by portraying a small crime such as littering in a
park unintentionally to convey the impression that the
stereotype is not true and is quite absurd. Also due to
the costume of the character who runs away from the
police again goes against the stereotype of young
black men, due to the fact that the character in my
media product is dressed in a formal manner and is
wearing a smart shirt with a school bag, portraying
the impression that he is a student, again making the stereotype that more overly dramatic
and exaggerated.
What kind of media institution might distribute your media product and why?
Distribution is a very important factor for a film, due to the fact that it allows the media
product to be shown to the intended target audience of the film and allows it to attract
other types of audiences. A media institution that may distribute my media product could
be Film4. I think Film4 may distribute my media product due to the fact that Film4 are
owned by Channel 4 who are a British company and are likely to distribute a successful
movie set in England. Also due to the fact that Film4 purpose is to attempt to entertain and
intrigue the audience there is a good chance that Film4 would distribute our film due to the
fact that the genre our film is an action comedy and may appeal to a Film4 audience. Also,
Film4's target audience is generally a young audience based in Britain, so a action
comedy film is likely to be distributed due to the fact that a young audience enjoy those
genres of film. For example, Film4 distributed the film 'Attack The Block' which is a
British action movie, made more successful Film4, and that is why I believe Film4 would
be the kind of media institution to distribute my media product due to the British content for
young adults which is shown on there. Film4 are a very local, successful company are
would be very likely distribute my media product if it fits theirs media audience, however
due to the comedy nature or my media product and the fact that Film4's audience is very
likely to be young people, especially when Film4 have their 9'clock movie specials, and

3. Kvarne Bukowski
this is why Film4 are more likely to distribute my media product.
Who would be the media audience for your media product?
The intended media audience of my media product would be in fact young people,
particularly aged 15-25. In my opinion this would be the intended audience of my media
product due to the fact that my film is an action comedy and aims to entertain the
audience, the age group of 15-25 generally enjoy comedy film and are usually aimed at
that age group. And also, perhaps the content and nature of my film may be appropriate
for that age group due to the fact that they may find the things we intend to be funny more
than an older audience due to the fact that in some situations in my film we dramatise
things that young people may find amusing.
Also there is a sense of action in our film, this may also attract a younger audience due to
the fact that action movies are very fast paced and exciting, due to this fast paced nature it
may appeal more to a younger audience rather than an older audience as it may not
appeal to them as much. Furthermore, the language used in my media product also
affects the intended target audience, as an older audience may not understand it
compared to an older audience and they may not understand it or perhaps they may not
even tolerate it, also due to the fact that in the title sequence of my film it begins with rock
music, this straight away may appeal to young people due to their interest in music.
How did you attract/ address your audience?
In my media product I attracted my target audience in the different ways. For example, due
to the fact that our target audience is people aged 15-25, in my media product we used
comedy and action to entertain and attract the audience. We attempted to over dramatise
minor things and situations in my media product and make everything much more
dramatic and exaggerated, this may make the our young adults target audience attracted
to my product due to the fact that many people aged 15-25 are usually big fans of comedy
movies and find them very funny and amusing, so that is the way in which we decided to
attempt to attract my audience.
Also I attempted to attract my audience by using action filled scenes. This may attract my
intended audience which is young adults due to the fact that that age group are usually
interested in fast paced, action packed action movies, due to the fact that it is very
adrenaline filled and is very exciting with all the violence in it. My media product used
action to attempt my audience due to the fact that they will find it exciting; however we did
not choose a young audience in it to attract due to the fact that some scene may not be
appropriate to that age group.

4. Kvarne Bukowski
What have you learnt about technologies from the process of constructing this product?
In the making of my media film, I learnt how to use many different technology and
technology products. For example, the computer program we used to make and edit of our
media footage (Adobe premium elements 11). Prior to my media project I did not know
how to use this program however in the making of my media work I have learnt how to use
it and have used it successfully in the making of my media product. This has given me
transferable skills as I will next year perhaps need to use these skills of editing for my
media work next year.
Also in the making of my media product I spent a large amount of time using digital video
cameras, prior to the making of my media work, I had no idea how to use the provided
digital camera and tripods, however over the last year the media studies course has given
me these transferable skills that I can apply to different situations which makes the making
of my media product very effective. I also have a enhanced knowledge of how to use
editing programs and generally using the computers now after the making of my media
product. In the progression of my media product I learnt how to do many things editing
wise. For example, I learnt throughout the year how to use and create transitions for my
media video which aided me to make successful and effective videos leading up to my
final piece as at the start of my media studies course I did not have a vast knowledge in
this area. I also learnt how to create effects, for example, I learnt how to add lighting
effects, at the beginning of the year I did not know how to do this, however, during the
progression of my media studies course my ability in the editing software has improved
and now I have a vast knowledge in it and use the knowledge in the future if I ever need to
use editing in the future. On the other hand, I learnt that there are some faults with the
editing software, for example, when we had uploaded the video, occasionally the software
would be very slow and would freeze and would need rendering, this stunted my work
productivity due to the fact that it was quite frequent.
Looking back at your preliminary task, what do you feel you have learnt in the progression
from it to the full product?
I feel that in terms of filming and editing quality since the preliminary task I have
progressed to make more successful and affect pieces of media films. After finishing the
preliminary task I have learnt how to make a more consistent piece of film and enhance
the use of conventions I use, and subsequently understand how to successfully get a good
grade in creating a piece of film. I also learnt and progressed in the editing of my film, as in
the progression my knowledge of using the editing software has gradually been enhanced
as I have learnt how to cut shots, add music to shots, make a effective and creative title
sequence and ending. I also learnt in the progression to my full product that it is essential
to go back and correct any anomalies or inconsistencies or it can affect your film very
much due to the lack of consistency, however the things I've learnt as I've progressed has
helped me to make a very successful and effect media product. Furthermore during the

5. Kvarne Bukowski
preliminary tasks, the shots I used were extremely basic and would not have got me many
marks and due to the fact that it was just an interview in the preliminary task and it was
extremely difficult to be creative and use some more advanced camera shots, and were
limited with the setting due to the fact that the footage could only stay in the school
building. However in progression to my final video I was able to practice to film in a setting
of my choice which aided me in achieving this and helped me to use more advanced shots
in my final piece making my film opening more successful. Also in the progression of
making my media product personally I feel that I learnt how to be independent with my
group, in terms of not using a teachers assistance and using our own creativity to
formulate ideas and construct our own piece of work that was formed entirely by
ourselves. Furthermore, I've learnt how to work in a team, due to the fact that my media
product was done in a group, this is a transferable skill and can be used in my future
studies. Another thing I have learnt during the progression of my media product is how to
successfully make a effective opening and closing titles of my media film, in the
preliminary task of my media product the opening title was lacked creativity and was quite
boring, due to the fact that we did not have the knowledge or the skill to make it look
effective, as I've progressed through my media studies course, I have learnt many things
which have aided my editing skills, in which the title and credits on my opening of my film
was very successful in my opinion. In the opening of my film, we did the credits of the
people involved with the making of the opening of the film using a freeze frame, this goes
along with the overly dramatic conventions of a comedy drama due to the fact that it is
overly exaggerated. On the other hand in the end credits of the opening of my film, instead
of doing the name of the film at the start we decided to do it at end, with a creative name
which was 'Useless In Uniform', this was very creative in my opinion due to the fact that
the 'useless' aspect of the title portrays the two main characters lack of common sense
and the 'uniform' aspect of the title portray the fact that the two character are police
officers and are in uniform. We also decided to use a police themed rap song in the ending
credits, the song goes along with the conventions of a police action comedy.