To attract a young audience, the film uses an 11-year-old boy as the main character who viewers of a similar age can relate to. It is set in south London, a poorer area of the city, so that local viewers feel the film tells a story set in a familiar environment. Wide advertising in cinemas around London and on social media beforehand would promote the film and build interest among potential viewers, especially in the local area, helping to ensure a larger audience and higher profits.

1. How would you attract/ address the audience?
To interest the audience we used an eleven year old boy as our main character because he is young and
therefore can attract a younger audience. This means we are reaching our target audience and attracting them
right away with a character they can emphasise with.
We set our film in south London as it’s a poorer area of London compared to others. By setting a film in London
and releasing it in London we are automatically attracting people in that area to see the film as they might
think it’s a film they will be able to relate to especially because it’s in a familiar setting. This will bring a strong
sense of verisimilitude to the film and the audience will feel as though it’s telling ‘their’ story as well as the
boys.
If this product was real, to attract the audience we would widely advertise the product in the areas the film
would be shown and also on social media to build up popularity for the film prior to its release. This would gain
the film a bigger audience and aid us in making more money.