SlideShare a Scribd company logo
Insider Secrets
for
Building Your Team’s
Kurt Shaver
The Sales Foundry
Sales Skills
Want to reach me?
Forget cold calls.
You have to get
introduced or post
something that
catches my eye.”
“…get introduced…”
Get Referrals
“…or post something
that catches my eye.”
Share Content
Isn’t LinkedIn
for finding a
job?
The Aberdeen Group
31%
Greater team quota
attainment with social
selling techniques
LinkedIn =
Social Media
Marketing
handles Social
Media
B2B Lead Sources
Sales
Appointments
Social Influence
Connections, Intros, Posts
Insurance: Grow Network of Referral Partners
• Attorneys
• Bankers
• CPAs
2. Training
Knowledge Discipline
2. Training
• To learn new skills
• To “read the room”
• For your network to respond
Profile Network Listen Engage
Basic: Headshot
Insider: Headline
Profile Network Listen Engage
Basic: 500+
Insider: Buyers
Profile Network Listen Engage
Basic: Search
Insider: Saved Search
Profile Network Listen Engage
Basic: Home Page Updates
Insider: View Recent Activity
Chris hasn’t had an activity over the last two weeks
Walt hasn’t had an activity over the last two weeks
Will hasn’t had an activity over the last two weeks
Susan hasn’t had an activity over the last two weeks
Bill hasn’t had an activity over the last two weeks
Carol hasn’t had an activity over the last two weeks
Zeke hasn’t had an activity over the last two weeks
Kate hasn’t had an activity over the last two weeks
Marketing
Intern/Social
Media Wiz
Socially Savvy
Top Rep
Traditional Sales
Training Company
Miller-Spin-
Centric
Internal Sales Training
Miller-Spin-
Centric
Social Selling Specialist
• Years of experience
• Thousands of clients
• Proven results
How are we going to
pay for social sales
training?
1. Take from other budgets
2. Self-funded by rep
3. HR career development
funds
4. MDF funds for resellers
5. Roll up assn. or dealers
Management’s Role
What sort of
content are you
sharing to attract
buyers?
Does anyone here
have high-level
connections at your
prospect?
How many
appointments have
you booked using
LinkedIn?
L1: Your Connections
L2: Your Connections’ Connections
L3: Your Connections’
Connections’ Connections
535
318,200
10,311,800
LinkedIn Connections of Sales Reps
S…
0
100
200
300
400
500
Recomm…
Rep14
Rep1
Rep26
Rep8
Rep27
Rep28
Rep3
Rep28
Rep27
Rep32
Rep30
Rep13
Rep4
Rep17
Rep33
Rep19
Rep31
Rep10
Rep35
Rep20
Rep15
Rep22
Rep31
Rep2
Rep24
Rep21
Rep29
Rep6
Rep5
Rep11
Rep16
Rep23
Rep25
Average
400
15 18 27 33 49 65 78
99116129145151
178179185195
227228235248 257276
312
335339
359
379
399
500500500 500 500
235
400
178
125
189
245264
204
432
342
411
378
234
428
467
406
488500
463
500
432
500
431422432
463
500500500
485500500500500500
407
# of Connections
S…
0
100
200
300
400
500
Recomm…
Rep14
Rep1
Rep26
Rep8
Rep27
Rep28
Rep3
Rep28
Rep27
Rep32
Rep30
Rep13
Rep4
Rep17
Rep33
Rep19
Rep31
Rep10
Rep35
Rep20
Rep15
Rep22
Rep31
Rep2
Rep24
Rep21
Rep29
Rep6
Rep5
Rep11
Rep16
Rep23
Rep25
Average
400
15 18 27 33 49 65 78
99116129145151
178179185195
227228235248 257276
312
335339
359
379
399
500500500 500 500
235
400
178
125
189
245264
204
432
342
411
378
234
428
467
406
488500
463
500
432
500
431422432
463
500500500
485500500500500500
407
# of Connections
+5,994 L1
+1,000,000 L2
+XX,XXX,XXX L3
LinkedIn Connections of Sales Reps
Website Visit
Trade Show
LinkedIn
Twitter
Track social lead
sources the same way
as traditional lead
sources
Miller-Spin-
Centric
Get a custom
assessment of
your team’s
LinkedIn skills.
bootcamp.thesalesfoundry.com
*Report fee waived for qualified companies with 50+ B2B sales reps
• Custom LinkedIn Assessment
• Compare to Industry Averages
• Uncover New Opportunities

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