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LinkedIn - Your 2019 Networking Power Tool

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Jo Saunders
Jo Saunders

Use LinkedIn to increase your visibility, authority and influence, through positioning and relationship building

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LinkedIn - Your 2019 Networking Power Tool Australia’s LinkedIn Demystifier Jo Saunders
» Be FOUND » Be REMEMBERED » Be CHOSEN
Get Found
Profile PURPOSE Awareness Research Relationships PERSONAL BRAND Positioning Page Group PURPOSE Team Content PURPOSE Community
Personal / Company Brand Build a Network Thought Leadership Engagement & Leverage Copyright Wildfire Social Marketing 2018 WHY use LinkedIn
1. VISUAL Brand Image HEADLINE SKILLS CHARACTER SUMMARY Story - Credibility & Connection RECOMMENDATIONS ACCOMPLISHMENTS CONTACT INFO Profile Photo EXPERIENCE Curate, Create and Converse CONTENT + CONTEXT Elevator Pitch Copyright Wildfire Social Marketing 2018 2. COPY 3. MEDIA Expertise 4. SOCIAL PROOF 5. ACTIVITY Showcase
» Be FOUND » Be REMEMBERED » Be CHOSEN Find Your Voice + Tell Your Story
Copyright Wildfire Social Marketing 2018 “Don’t collect connections… Build relationships, through engagement to influence more people” @JoSaundersAU Connect
Engage – Social Intelligence
Get Personal Congrats on … the new job, your anniversary, your birthday, getting dressed!
Blog Curation VideoVisuals Stories Creation Articles Voice Education Guidelines Image credit Shutterstock Copyright Wildfire Social Marketing 2018
16 2nd Connections Team Followers 1st Connections Company Page Copyright Wildfire Social Marketing 2018 LinkedIn Benefits
Like / Comment Follow Connect with Conversation & context Welcome Message Share Schedule Copyright Wildfire Social Marketing 2017 Business Social Search & View Engage
Success Metrics linkedin.com/sales/ssi Engagement…. Messages…. Emails…. Calls
Visibility … Authority… Influence Optimise your own presence and raise the profile of Saxton Speakers Bureau to reach and engage more of your ideal clients. Image credit Shutterstock
Homework Audit Adjust Active Profile BluePrint Request Copyright Wildfire Social Marketing 2018
LinkedIn - Your 2019 Networking Power Tool

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