This document provides tips for using LinkedIn to grow your visibility, authority, and influence. It recommends optimizing your profile, engaging with your network through sharing content and starting conversations in your areas of expertise, and connecting with influencers in your industry. The document also suggests using LinkedIn features like groups, pages, and content sharing to build your personal brand and thought leadership.

1. Grow your Visibility,
Authority &
Influence with
LinkedIn
#ChangeTheWorldEvent
Jo Saunders

2. » Be FOUND
» Be REMEMBERED
» Be CHOSEN

3. COMMUNITY
CONNECTION

4. Talent
Clients
Copyright Wildfire Social Marketing 2018
Passion
Personality
Purpose
LinkedIn
Foundations

5. Profile
Awareness
Positioning
Relationships
Page
Group
Brand Awareness
Team Hub
Content Hub
Community
Research / Talent

6. Personal /
Career
Brand
Build a
Network
Thought
Leadership
Engagement
& Leverage
Copyright Wildfire Social Marketing 2018
Mastery
LinkedIn

7. Brand Image
HEADLINE
SKILLS
CHARACTER
SUMMARY
Share your
Career Story
to Create
Credibility &
Connection
RECOMMENDATIONS
ACCOMPLISHMENTS
CONTACT
INFO
ACTIVITY &
ENGAGEMENT
Profile Photo
EXPERIENCE
Curate, Create
and Converse
in areas of
your expertise
or industry.
Share stories
CONTENT +
CONTEXT
Elevator
Pitch
Copyright Wildfire Social Marketing 2018

8. Copyright Wildfire Social Marketing 2018
“Who are the
influencers of
your ideal
connections?”
@JoSaundersAU
CONNECTION

9. Connect with
conversation

10. CONNECT
HOW TO

11. 2nd Connections
Team
Followers
1st Connections
Company
Page
Copyright WildfireSocial Marketing2018

12. Blog
Curation
VideoVisuals
Stories
Creation
Articles
Voice
Education
Guidelines

13. Industry News Team Culture Personal Stories

14. Events Achievement & Recognition

15. Put the
SOCIAL
in social
media

16. Homework
Research
Refresh
Review/ Reboot
Profile BluePrint
Request
Copyright Wildfire Social Marketing 2018

17. Mobile
NEW

18. Visibility … Authority… Influence
Refresh
Review
Reboot
CLEANUP

19. @JoSaundersAU
jo@wildfiresm.com
in / josaunders
Connect
Let’s
wildfiresocialmarketing.com/CTW