Andrea Carlos, Project Manager at LinkedIn explored how you can use LinkedIn to recruit employees, volunteers and board members and fundraise using your company's profile.

1. 1
Advanced Use of LinkedIn
Andrea Carlos
LinkedIn

2. 2
Watch Our Past Webinars
Part I – LinkedIn 101: The Basics
• Personal benefits of LinkedIn: the components of a strong profile,
introduction to LinkedIn Students app
Part II – Elevating Awareness of your Nonprofit
• Completing your organization’s company page, getting followers
involved, posting status updates

3. What is this
webinar about?
- Nonprofit branding
- - Recruitment
- - Social Fundraising

4. What is your organization
looking to get out of LinkedIn?
Quick Poll
Branding Full time employees
Volunteers or board members Fundraising relationships

5. Branding
Grow and
engage
followers
Talent
Branding

6. Your Company Page
Engaging followers on LinkedIn
Branding

7. Status Updates
Engaging followers on LinkedIn
Branding
Consider this:
Engage & grow your followers base by regularly sharing company updates
84% (on avg) increase in
engagement by including a link in
your company update
Posting images results in a
98% higher comment rate

8. Employee Profiles
Engaging followers on LinkedIn
Branding

9. Targeted Ads
Engaging followers on LinkedIn
Branding

10. Have you thought about Talent Branding?
Branding

11. Show off what it’s like to work at
your organization
CareersCareer Page
Branding

12. Questions

13. Recruitment
Board Members, Employees & Volunteers
Find
candidates and
reach out!
Post to let
candidates
find your job.

14. Has your current organization used
LinkedIn to recruit employees,
volunteers or board members?
Quick Poll
Yes I don’t know
No, but it’s in the plan No, we’re not interested in
that right now

15. Find candidates you want
Recruitment

16. Manage the right candidates
Management tools
One-click InMail
Full names and profiles
for 3rd degree
Premium search facets
Recruitment

17. Reach out
✓ Target, target, target.
✓ Make the first InMail short,
personal and actionable.
✓ Include a common connection,
if possible
Recruitment

18. job title
job description,
desired skills
and expertise
location
Post your jobs
clickable link to
company page
how candidates
apply
Job post
$NP discount
Recruitment

19. Posting Volunteer or
Board Opportunities
Go to: nonprofits.linkedin.com
Recruitment

20. The Boys & Girls Clubs of San Francisco
Highlights
 Reduced time to fill from 100 days to 62.
 Cut spending in half by posting jobs to LinkedIn
instead of Craigslist.
 Built a pipeline of candidates for future positions.

21. Questions

22. Redefining
Social Fundraising
Social
fundraising
definition
How to use
LinkedIn for
fundraising

23. More charitable than you might think
Our members:
http://mashable.com/2014/09/18/social-media-charity/

24. What is social fundraising?
Social fundraising proactively
leverages relationships and insights
to find the right people and
secure connections.
Social fundraisers drive relationships.
Fundraising

25. How to Use LinkedIn for Fundraising
Find the right connections to build strategic
partnerships
Target foundations and corporations to develop
meaningful relationships
Engage and manage existing donor relationships
Leverage your board’s relationships efficiently
Drive strategic partnerships1
Establish institutional
connections2
Cultivate existing relationships3
Leverage board connections4
Fundraising

26. Drive strategic partnerships
1) Identify a
partnership you’re
working to foster
1) Search to find the
right contacts
1) Narrow the list to
the people you
need to connect
with
1) See how you’re
connected and ask
for an introduction
Fundraising

27. Establish key institutional relationships
(foundations and corporations)
Fundraising

28. Best Practice – Your Profile
 Add a picture (11x more views)
 Include a creative headline
 Create a personal summary
 Show, don’t tell – video goes a
long way
 Fill out the volunteer & causes
section
Pro tip

29. Best Practice – Board Members
▪ Connect with all of your board members!
▪ Run through your target list of donors /
prospects and identify where
relationships exist – either with your
board or across your network.
▪ Before a meeting, look up attendees on
LinkedIn – are they connected to anyone
you know? Are they connected to your
board?
▪ “Profiles Also Viewed” is a great way to
expand your view on LinkedIn
Pro tip

30. Best Practice – Volunteers
▪ Ask volunteers to add their work
with you to their LinkedIn profile
▪ Build an auto-response:
–When a volunteer signs up,
send them an automated email
asking them to include their
involvement on their LinkedIn
profile
▪ Summarize events in blog posts,
and ask your volunteers to share
on with their networks on LinkedIn
Pro tip

31. Questions

32. After these webinars, how confident
are you feeling on leveraging LinkedIn
to elevate your organization?
Quick Poll
Very confident - I’m a LinkedIn
rockstar!
Somewhatconfident-Stilldigestingall
theinfo,butthefuturelooksbright!
Not at all confident - I still have
more questions than answers

33. Master LinkedIn 301
with these steps:
Branding Recruiting Fundraising
 Ask supporters to follow you  Use advanced search or Recruiter to
find candidates
 Connect with your board and volunteers
 Post updates  Reach out using InMails  Make sure organization presence is strong –
post updates
 Evaluate your Talent Brand  Post full time / volunteer / board
member opportunities
 Talk to us about institutional fundraising and
building relationships with corporate donors /
foundations. Email:
nonprofitsolutions@linkedin.com
 Add a Career Page, sponsor
updates, or target ads if it
helps your goals
 Check out LinkedIn Solutions (with
nonprofit discounts) if you’re hiring
more than 5 people

34. LinkedIn Webinar Series Recap
101 201 301
✓ Add multiple owners to
your Company Page
✓ Make your Company
Page pop
✓ Post updates from your
organization on LinkedIn
✓ Have directors publish
thought leadership pieces
✓ Branding
✓ Recruiting: post and search
for volunteers, board
members, employees
✓ Recruiting solutions
✓ Fundraising
✓ Fill out all components of
your profile
✓ Make personal connections
to colleagues, board
members, and supporters
✓ Post updates on LinkedIn

35. For more information:
Nonprofit.linkedin.com