SlideShare a Scribd company logo
How Companies and
Teams can Leverage
LinkedIn for Marketing
with Jo Saunders
Australia’s LinkedIn Demystifier
» Be FOUND
» Be REMEMBERED
» Be CHOSEN
Copyright Wildfire Social Marketing 2017
3
LinkedIn ….. Boring ????
4
"Connect the world’s
professionals to make
them more productive
and successful”
Copyright Wildfire Social Marketing 2018
LinkedIn Purpose
How will you
stand out?
8Seconds
Can your ideal
How does your
What do you want
clients find you?
to be known for?
Profile rank?
Branding Build a
network
Thought
Leadership
Influence
& team
leverage
Circle
of Social
Business
Copyright Wildfire Social Marketing 2017
Copyright Wildfire Social Marketing 2015
One does not
network with a
bag on your head
21x
Copyright Wildfire Social Marketing 2018
8
LinkedIn Foundations
Brand
Talent
Ideal
Clients
Copyright Wildfire Social Marketing 2018@JoSaundersAU
Are You Findable?
2. Conference Speaker | Workshop Leader | Author |
1. Director/Principal
3. Delivering customer service excellence for organisations |
Speaker, Trainer and Facilitator | DIME™ Customer Service
Copyright Wildfire Social Marketing 2018
[Expertise] [Title] [Company]
21 x
200-225
120
http://bit.ly/LI-blueprint
[Free Profile Blueprint]
http://bit.ly/ProfileReview147
[Profile Review]
Need Help?
12
Company Page Benefits
1. Brand - Position & Culture
2. Talent - Leverage & Attract
3. Reach - Ideal Clients & Partners
Copyright Wildfire Social Marketing 2018@JoSaundersAU
17
Copyright Wildfire Social Marketing 2018
Connections
Team
Followers Connections
Company
Page
18
19
20
21
Video…
22
Company Page
followers
Employees
generally have
10xconnections
more
than
Social Leadership and Influence
Copyright Wildfire Social Marketing 2018 @JoSaundersAU
23
24
Create Activate
Team
Promote
Repurpose
Monitor
Activate
Team
Analytics
Track
relationships
Social Business Roadmap
Identify
Review
Copyright Wildfire Social Marketing 2018
Engagement
@JoSaundersAU
MissingLettr.com
Hootsuite/Buffer
Like / Comment / Share
Video
Lumen5
Graphic
SlideShare
Nimble.com
25
Are You & Your Team Findable?
2. Branded
1. Optimized
3. Active
Copyright Wildfire Social Marketing 2018
Gamification
LinkedIn.com/sales/ssi
26
Are Your Team Connected?
Copyright Wildfire Social Marketing 2018
2. Team
1. Page
3. Network
27
Building Team Credibility?
Copyright Wildfire Social Marketing 2018
2. Page Team
1. Content Page
3. Team Page
Blog
Curation
Education
Guidelines
VideoVisuals
Value
Creation
Articles
Voice
POST
SHARE
ENGAGE
28
Copyright Wildfire Social Marketing 2018
29
Copyright Wildfire Social Marketing 2018
30
Copyright Wildfire Social Marketing 2018
31
Copyright Wildfire Social Marketing 2018
Copyright Wildfire Social Marketing 2018 @JoSaundersAU
Do Metrics Matter?
Profile views, ranking, connections, endorsements,
recommendations, comments, likes, shares….
Emails, phone calls… bookings & sales
33
What Next?
• Be Found – Brand Visibility = Findability
• Be Remembered – Content Strategy = Authority
• Be Chosen – Engagement Strategy = Influence
Get Good… Get Expert Support
Review > Transform > Guidelines >
Training > Accountability
Copyright Wildfire Social Marketing 2018
34@JoSaundersAU
Jo Saunders
jo@wildfiresm.com
LinkedIn.com/in/josaunders
» Profitability
» Loyalty
» Advocacy
» Influence
» Authority
» Find Your Voice
» Build Your Profile
» Expand Your Network
» Ignite Your Influence
» Grow Your Business
wildfiresocialmarketing.com

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2018 03 How Companies and Teams can Leverage LinkedIn for Marketing with Jo Saunders