The document discusses George Ritzer's concept of 'McDonaldization' which encompasses efficiency, calculability, predictability, and control in society and its impact on human resource management. It highlights the implications of this phenomenon for the fast-food industry, labor practices, and broader social issues such as consumerism and loss of individuality. Criticism of 'McJobs' includes concerns about job security, exploitation, and the devaluation of human labor due to nonhuman technology.

2. George Ritzer 10.06.09 Human Resource Management “ The McDonaldization of Society ” 2007 1993 1940 2004 1999 1975 “ Sociology: a Multiple Paradigm Science” “ Enchanting a Disenchanted World: Revolutionizing the Means of Consumption” “ The Globalization of Nothing” George Ritzer

3. The Concept The secret behind the concept : 1 . Efficiency 2. Calculability In McDonalization : quality = quantity a lot of something - quick delivery - it must be good Calculability is first expected by clients and, in consequence, offered by McDonalized institutions Managers Customers Staff Organization/precision Speed, accuracy Friendly Environment

4. The Concept (cont’d) 3. Predictability the personal is trained not only at the behavior level but also at communication level predictable interactions between workers and customers through extreme standardization 4 . Control the unpredictability of human behavior is reduced through the replacement of human workers with non human technology standardized dress-code, communication – code, action - code 10.06.09 Human Resource Management

5. From market perspective Fast-food market only  limited foods and services Less competition Less important role of employees Reduce creativity Reduce social interaction Health and environmental concerns 10.06.09 Human Resource Management

6. From Social Perspective Irrationality of rationality more work dependence on systems loss of control Promote global capitalism & consumerism Social-political concerns about labor practices and corporate policies. Uniformity or standardization Pollution, excess waste, mass production Popular culture Loss of individuality, specificity 10.06.09 Human Resource Management

7. HRM and McJobs Provide young workers with a general work competencies and maturation skills : Reliability Strong work ethic Responsibility Concentration Punctuality Diligence Attitude to authority 10.06.09 Human Resource Management

8. Training and learning Flexible hours and income Spring board for other jobs Social relations Team work Employee involvement Performance appraisals Community spirit HRM and McJobs cont’d 10.06.09 Human Resource Management

9. McJobs criticism Contingent work : Lack job security Part time job Paid on a piece work basis High staff turnover Exploitation 10.06.09 Human Resource Management

10. Possible Outcomes The phenomenon of McDonaldization can be applied to a broad scope of economic, political, social, and cultural artifacts and mechanisms: The fast food model offers people an efficient method of satisfying many needs; Quantity has become equivalent to quality; A world with few surprises is preferred; Human technology is constantly threatened by nonhuman technology; 10.06.09 Human Resource Management

11. Possible Outcomes (cont’d) More dimensions can be derived from McDonaldization: Irrationality Deskilling Consumer workers 10.06.09 Human Resource Management

12. References http://en.wikipedia.org/wiki/McJob http://www.umsl.edu/~keelr/010/mcdonsoc.html http://www.geocities.com/mcdonaldization/advantages.html http://www.uta.edu/huma/illuminations/kell30.htm http://www.emeraldinsight.com/Insight/ViewContentServlet?Filename=Published/EmeraldFullTextArticle/Articles/0190280501.html http://news.bbc.co.uk/2/hi/uk_news/magazine/5052020.stm http://goliath.ecnext.com/coms2/gi_0199-4496675/McJobs-student-attitudes-to-work.html#abstract Ritzer, G. (1998). The McDonaldization Thesis . London: Sage Publications 10.06.09 Human Resource Management

13. Thank you for your attention!