The document presents a power point presentation on McDonaldization by Group 3. It discusses the roots and process of McDonaldization as outlined by George Ritzer, including the dominance of efficiency, predictability, calculability, and control. It notes both positive and negative effects, such as increased availability of goods and services but also loss of individualism. It provides examples of McDonaldization in education, healthcare, and other sectors. It also discusses opposition movements and the large influence of McDonald's as a corporation. In conclusion, it poses discussion questions about the effects of McDonaldization on everyday life.

1. c DonaldiazationPower point Presentation by Group 3Maria VargasIllsse RodriguezMeagan Gonzalez

2. Video-Introduction http://www.youtube.com/watch?v=Fdy1AgO6Fp4

3. Roots of McDonaldizationDominance of

4. Efficiency

5. Process/Routine

6. Predictability

7. No surprises/No Change/No individualism

8. Calculability

9. Time=Money

10. Control

11. No option just guidelines or rulesMax Weber Rationalization Process (1900’s)BureaucracyGeorge RitzerMcDonaldization (1993)Fast Food Restaurants

12. Dehumanizing ControlExample: Recreation Does not break routine“Needless to say; the Holocaust represented the ultimate in the irrationality of rationality. After all what could be more dehumanizing than murdering millions of people in such a mechanical way.” –Yum! Brands 2006 National Report The “Iron Cage” of Rationality

13. Scientific Management Assembly LineSuburbsShopping Malls Fast Food Restaurants HIGHER PROFITS LOWER COSTSProcess of McDonaldization

14. Negative and Positive EffectsEducationHealthcareEffects More goods and services availableInstantaneous acquiring of servicesMore affordableComfortControlled System More innovations

15. Against McDonaldizationMcLibel Support Campaign National Heart Savers AssociationSlow Foods Sprawl Busters Local Protests Resist corporate organizationsChoose quality Stray from Routine Be Individualistic

16. Blogging-ConnectivityMajor DemographicsInstantaneous Conflicts InflamedSocial Stand-Point

17. Cultural ChangesGeneral Contrast of SocietiesPositive Examples of Cultural ChangeNegative Example of ChinaSociety At Large

18. TNC-Transnational CorporationsRegulations on Global scaleSometimes also coined as Coca-Colanization, or AmericanizationImplementation and Enforcement of Regulations on Universal scale Political Contrast