The document discusses the benefits of Harley-Davidson's Posse rides for customers. It finds that the rides provide social satisfaction from bonding with others who share interests, as well as opportunities to experience thrills and form memorials. However, customers felt the augmented product offerings were evaluated less positively and that they were not always heard. The document also evaluates whether the Harley Owners Group constitutes a community, finding that it is dynamic due to its varied structure and spontaneity. Finally, it argues that the Posse rides achieve Harley-Davidson's goals of fulfilling dreams and learning about customers, and that the company should continue the rides while improving their return on investment.