These slides discuss the process of Mcdonaldisation and Glocalisation in the context of Max Weber's bureacratisation of society

2. McDONALDIZATION
Vs.
GLOCALIZATION
A STUDY BASED ON MAX
WEBER’S BUREAUCRATIZATION
OF SOCIETY

3. MODERNITY AND BUREAUCRACY
RATIONALIZATION
MAX WEBER AND BUREAUCRACY:
Hierarchy of authority
Authority based on administrative rules
Impersonal institution
Workers act as “offices” rather than individuals
No private possession of professional goods

4. Ritzer defines McDonaldization as:
“McDonaldization is the process by which the principles of the
fast food restaurant are coming to dominate more and more sectors of
American society, as well as of the rest of the world”

5. GEORGE RITZER AND McDONALDIZATION
Rationalization of society in terms of fast food
chains
Though pioneered by bureaucratic features, Ritzer
insisted on naming it as “McDonaldization” rather
than “Bureaucratization” of the society.
Conglomeration of bureaucracy and McDonald’s
fast food chains
Ritzer saw it as an inexorable part of this society

6. ELEMENTS OF McDONALDIZATION AS GIVEN BY
RITZER:
EFFICIENCY
CALCULABILITY
PREDICTABILITY
REPLACING PEOPLE WITH NON-HUMAN TECHNOLOGIES
CONTROL
THE IRRATIONALITY OF RATIONALITY

7. Imagining “predictability”-
“One kid who works here told me why
he likes the mall…. It’s because no
matter what the weather is outside,
it’s always the same in here. He likes
that.”
-Kowinski

8.  HOMOGENIZATION OF
CULTURE

9. Disneyfication (also called Disneyization) describes
the transformation of something, usually society at
large, to resemble the Walt Disney company’s theme
parks. It mainly implies homogenisation of:
-Consumption
-Merchandising
In the case of places, this typically means replacing
what has grown organically over time with an idealized
and tourist-friendly environment.

10. ASPECTS OF DISNIFICATION
THEMING
HYBRID CONSUMPTION
MERCHANDISING
The French philosopher and sociologist Jean
Baudrillard and “hyper-reality”

11. GEORGE RITZER
AND

12. GEORGE RITZER’S STANCE ON
GLOCALIZATION
Post-modernist notion
Interpenetration of global and local
Global heterogeneity
De-hegemonization and cultural pluralism
Assimilation of cultural hierarchy

13. HETEROGENIZATION OF CULTURE

16. PRESENT SCENARIO
Living in a period of a paradox, in fact an
amalgamation of both McDonaldization and
Glocalization.
Benjamin Barber’s “Jihad Vs. Mcworld”
Which is affecting us more as individuals?
Ponder and answer yourself!