This month we look at Google reviews, Google review attributes, re-opening your business during COVID-19, the power of tags and social sharing in GatherUp.

1. MONTHLY WEBINAR
May 2020
@GatherUp | GatherUp.com

2. May 2020 Webinar Agenda
• The Return of Google reviews
• Re-opening During Covid-19
• Google releases review attributes
• The Power of Tags
• Social Sharing tips
• Updates & reminders
• Q & A

3. Google Reviews Return

4. 5/15-18: Google Reviews Return
Google’s ”pause” on reviews during COVID-19
started on 3/20 and nearly 2 months later has
reached a return to normal.
You can leave new reviews and reviews
furloughed during the pause have posted.

5. 5/15-18: Google
Reviews Return

6. Re-opening Your Business During COVID-19

7. Building Consumer Confidence
• You can open – but you need customers to come
• Health and safety changes
• Sales or process changes
https://gatherup.com/blog/building-consumer-confidence-as-you-re-open-your-business-during-covid-19/

8. Post your
COVID changes
• Dedicate a page on your
website
• Funnel all messaging to
this page
• Be a resource, address
what customers want

9. You need to ask
to make sure
• Use survey questions in
Ultimate mode to gauge
your changes and
customers opinion

10. Social, lots of
social
• Message your changes
• Link back to your page
• Photos of your changes
• Share your day/week
• Support the community
and other business
• BUILD TRUST

11. Social, lots of social
• If your customers are giving praise,
amplify it!

12. Leverage Google
My Business
• COVID post feature
• New attributes
• Use Google Posts
• Google Support now live

13. Work in tight cycles
• Clarity and facts on changes / expectations
• Listen, you have to know how THEY feel
• Adapt. It’s the name of the game now
https://gatherup.com/blog/building-consumer-confidence-as-you-re-open-your-business-during-covid-19/

14. Google Reviews New Addition - Attributes

15. Google Attributes
• Started last year in service area businesses
• Rolling out into expanded categories – legal,
accounting, financial, architects, salons, car repair
• Positive and negative attributes
https://gatherup.com/blog/google-review-attributes-expand-to-new-categories/

17. Positive

18. Critical

22. Review Attributes
• Adds content
• More context
• More insight
https://gatherup.com/blog/google-review-
attributes-expand-to-new-categories/

23. ⚡️The Power of Tags

24. Tags!
• Any business can benefit from tags
• Use tags to simplify, measure & improve
• Use tags to market
• Auto-tagging does it all for you
https://gatherup.com/blog/the-power-of-tags-for-reviews/

25. Tag benefits
• Customer segmentation
• Review segmentation
• Attribution
• Keyword, topic or theme segmentation
• Reporting
• Action call-outs
• Marketing (Tag Widgets - reviews by keyword or theme)
• Automated workflows

26. Collective > Individual
• Help your business or clients see themes
• Benchmark and track key areas
• Build marketing firepower

27. Planning Your Tag Strategy
• What context is important to our business/CX?
• What do we need to take action on?
• What should we be marketing?

28. Sentiment
Specific / Product
Action
Theme

32. How To Tag
• Add tag(s) when adding a single customer
• Customer import- spreadsheet with tag column
• Via the Customer Profile
• Auto-tagging

33. 1- Add A Customer

35. 2- List Upload

37. 3- Customer Profile

38. 4- Auto-tagging

42. Tags Summary
• Any business can benefit from tags
• Deeper dive for your business
• Huge value add for agencies & resellers
• Use tags to simplify, measure & improve
• Use tags to market
• Auto-tagging does it all for you

43. Social Sharing Creative Tips

44. Social Sharing Value
• Social media traffic right now is WAY up
• Mentions are your best marketing
• Customer storytelling
• Re-use reviews over and over
• Visual engagement

45. Integration Integration Integration Download

48. Photo tips
• Lighting – sun behind you
• Angle
• Logo or branding to top or top right
• Exterior, interior, staff, product
• Take photos in theme with review comments

52. Stock photo / image tips
• https://www.stockphotosecrets.com/best-stock-photo-sites
• Build off review themes
• Look for illustrations

55. Create custom backgrounds
• Have your designer or agency create 5 – 10
• Use of brand colors, logo

57. Social Sharing Tips
• Use custom backgrounds
• Photos you take of your business/product/team
• Use stock photo service to find ideas
• Play off the words in the reviews
• Work this into your social content schedule 1-2
times a week

58. Notes & Reminders

59. New reporting integrations
https://agencyanalytics.com/
https://gatherup.com/blog/agen
cy-analytics-adds-gatherup-to-
integration-options/

60. New reporting integrations
Cyfe integration is
coming soon!

61. https://gatherup.com/blog

62. https://changelog.gatherup.com/

63. Integrations & automation made easy

65. Final questions?
support@gatherup.com
Thank you!