In this webinar, I'll be sharing how to Maximize Conversion (from visitor to caller) on your restoration website and specific tweaks that can be made to double or even triple the number of calls you are getting from the visitors already getting to your website. Here's a link to the webinar replay: https://webinars.restorationmarketingexperts.com/website-conversion-replay If you would like to book a FREE Marketing Strategy Session with me to discuss how we can help you implement these strategies to your business, here's a link to my calendar: https://restorationmarketing.link/strategy Visit our website to learn more: https://www.restorationmarketingexperts.com

6. FAIL
Don’t generate enough leads for the
investment & can’t grow.

10. Success
Phones ringing, customers converting
& business booming.

11. Your website is the HUB

12. Why is conversion SO important?
SCENARIO 1:
1,500 Visitors per Month
5% Conversion
75 Calls / Leads
30% Conversion
22 Booked Jobs
$450 Average Transaction
$10,125
SCENARIO 2:
1,500 Visitors per Month
15% Conversion
225 Calls / Leads
30% Conversion
67 Booked Jobs
$450 Average Transaction
$30,150
Triple the Leads & Revenue

13. Did you
download the
Workbook?
https://bit.ly/rme-workbook

14. 12 Critical Elements to Enhance Conversion
1. Speak to your target avatar. What are their fears and frustrations? Why should they choose you?
2. BE REAL - Use authentic images of your team on the homepage & throughout the website
3. Use video & multi-media elements to engage different modalities
a) Website welcome video
b) Videos for each of your services
c) Video explaining why someone should contact you vs. the competition
4. Leverage social proof - Showcase your online reviews prominently on the home page with a tool like BirdEye or ReviewBuzz
5. Get the basics in order
a) Phone number in right hand corner
b) Ensure that there is a web form customers can fill out
c) Add credibility with authority symbols (BBB, Angie’s List, etc)
6. Ensure you have clear calls to action on each page that speak to your customer avatar & tell them exactly what to do next
7. Use special offers & coupons that match the service they are in need of
8. Make sure your website is mobile optimized with an easy click to call function
9. Leverage Live Chat
10. Start giving clients the option to book ONLINE
11. SITE SPEED MATTERS
12. Engage via SMS & Phone via Marketing Automation

15. What is the ONE element that
will have the biggest impact on
the results of your overall
Internet Marketing efforts?

16. How do we optimize for conversion?

17. Is your website
set up to
CONVERT
visitors to
callers?
Example:
https://www.wfmrestoration.com/

18. How can we get YOUR website to
convert like that?

19. If you can see Joe Jones through
Joe Jones’ eyes, then you can sell
what Joe Jones buys

21. Who is your ideal Customer Avatar?
• Demographics
• Homeowner
• 35+ years old
• Typically female, occasionally male
• Married with 2-3 kids
• Head of household
• $65K+ annual household income
• Family-oriented
• Reliable
• Easily frustrated
• Likes to please people & expects the same in
return
• Not handy
• Likes gardening, crafting & arts
• Lives in the suburbs - upper middle class
neighbourhood
• Takes an interest in their community
• Pains & Frustrations
• Can't get a restoration company on the phone or
to return their call
• Need to get restoration issue resolved
• Too busy to deal with it
• Worried that the situation at the house could be
unhealthy for family

22. Who is your ideal Customer Avatar?
• Fears & Implications
• Being ripped off or overcharged
• Paying too much for something they
could have gotten elsewhere
• Having home damaged by faulty
workmanship
• Having to wait around for the
contractor to arrive at the home
• Being inconvenienced trying to
coordinate with the contractor
• May cause a disaster in the house
• Bill will be more than they can afford
• Goals & Desires
• Get the damage fixed
• Having the issue behind them
• Having a well kept home
• Taking care of their family
• More income, money, wealth
• Live in a nicer more luxurious home
• Drive a nicer car
• Kids healthy, happy & successful
• Spend more time with family
• Travel & have fun with family
• Respect and approval from friends,
family and relatives
• Peace of mind

23. Messaging That Works
1. Same Day Service or Emergency Services or 24 Hour Service or On-
Time Service
2. Straightforward Pricing or Upfront Pricing or Satisfaction
Guaranteed
3. Trustworthy Technicians or Trusted Technicians or Experienced

24. Speak to your IDEAL Customer

25. Be Real & Authentic

26. Leverage Video & Multimedia

27. Leverage Social Proof

28. Get The Fundamentals
Right

29. Use Special Offers That Match
The Service They Are Interested
In

30. Make Sure It’s Mobile Friendly
• 4.8 billion people now own cell phones
• 3 out of 5 consumers search for local
businesses on their smartphone
• Google reports that 40% percent of
mobile consumers turned to a
competitor’s site after a bad mobile
Web experience

31. Consider Live Chat
• Only 5-10% of the visitors to your website take action (call or web
form)
• 90%+ of your visitors leave without calling
• We know they are in the market for your services & are in your
service area (they just hit your website)

32. Live Chat proven to increase leads by an
average of 35%

33. KEY IDEAS
• Add real authentic images of your team to the home page & throughout the website
• Add video elements to your website
• Website welcome video
• Videos for each of your services
• Video explaining why someone should contact you vs. the competition
• Showcase your online reviews more prominently on the home page with a tool like BirdEye or ReviewBuzz
• Get the basics in order
• Phone number in right hand corner
• Ensure that there is a web form that customers can fill out
• Add credibility with authority symbols (BBB, Angie’s List, etc)
• Update the calls to action on each page to ensure they speak to your customer avatar & tell them exactly what to do next
• Leverage coupons / offers that match the page they are on
• Add live-chat to your website
• Offer clients the option to book online

34. Is your website optimized for conversion?

35. Which of the following should you
implement in your business NOW
that will have a positive impact on
your conversion rates?
PICK 3 to implement in the next 30 days

36. Action Items…
What are you going to implement as a function of today’s webinar?
1. _______________________________________________________
2. _______________________________________________________
3. _______________________________________________________
36

38. Here is the problem
• 50-60% of inbound leave unconverted
• 90% of webforms fail to convert

39. Here is why
• Leads that are not followed up within 15 minutes go cold
• The average customer must be followed up with 5-7 times before
booking
• Today’s consumer prefers to interact via text message vs. phone call
or email

40. Here is the solution
• Leverage marketing automation to follow up with webforms within
the first 2 minutes of submission via Phone, eMail & Text Message
• Automate the follow up so that every prospect is touched 5+ times
and able to engage via 2-way text messaging

41. It’s Simple Math…
#ofLeads-100
ConversionRate–30%
NOFOLLOWUP
JobsBooked-30
100LeadsX30%=30BookedJobs
AverageTicket-$3000
30JobsX$3000=$90,000
#ofLeads-100
ConversionRate-70%
AutomatedFollowUp
JobsBooked-70
100LeadsX70%=70BookedJobs
AverageTicket-$3000
70JobsX$3000=$210,000

42. Makes every lead you generate
more valuable

43. Let’s
Implement This
In Your
Business

44. Is your website optimized for conversion?
• Speak to your target avatar. What are their fears and frustrations? Why should they choose you?
• BE REAL - Use authentic images of your team on the homepage & throughout the website
• Use video & multi-media elements to engage different modalities
• Website welcome video
• Videos for each of your services
• Video explaining why someone should contact you vs. the competition
• Leverage social proof - Showcase your online reviews prominently on the home page with a tool like BirdEye or ReviewBuzz
• Get the basics in order
• Phone number in right hand corner
• Ensure that there is a web form customers can fill out
• Add credibility with authority symbols (BBB, Angie’s List, etc)
• Ensure you have clear calls to action on each page that speak to your customer avatar & tell them exactly what to do next
• Use special offers & coupons that match the service they are in need of
• Make sure your website is mobile optimized with an easy click to call function
• Leverage Live Chat
• Start giving clients the option to book ONLINE
• SITE SPEED MATTERS
• Engage via SMS & Phone via Marketing Automation

45. Action Items…
• What 3 conversion elements will you implement on your
website?
1. _______________________________________________________
2. _______________________________________________________
3. _______________________________________________________
45

46. Need help?
• Post “LET’S TALK” in the chat

47. FREE:
Marketing Strategy Session
Book here:
www.restorationmarketing.link/strategy
CALL 404-260-3213
• Analysis of Online Visibility
• Custom Keyword List of most
important search terms
• Ranking Report showing where you
rank currently
• Analysis of Online Directory Listings &
Consistency
• Analysis of Online Reviews and
Reputation
• Analysis of Social Presence
• Analysis of Website Conversion
Effectiveness