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FAQ: planning and building a website

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You have frequently asked questions about planning a website; we have answers. Our presentation covers everything you must know when building a new site.

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FAQ: planning and building a website

  1. 1. FAQ: Planning and building a website
  2. 2. Planning your first website?
  3. 3. An old pro in need of a refresher?
  4. 4. Here are the answers to five of your biggest questions!
  5. 5. 1. What needs to be discussed before building your website?
  6. 6. When planning your brand new site, one thing must be absolutely clear: who are you making this website for?
  7. 7. Your site must appeal to visitors who are actually interested in your business’ services (qualified traffic).
  8. 8. It’s crucial that you: a) Know who your target audience is.
  9. 9. b) Tailor your site to suit your audience’s wants and needs.
  10. 10. 2. Is there a “one size fits all” for website building?
  11. 11. Definitely not. Every website should be tailored to the business it serves.
  12. 12. These components are: • Easy navigation/layout
  13. 13. These components are: • Easy navigation/layout • Great copywriting
  14. 14. These components are: • Easy navigation/layout • Great copywriting • Fresh content
  15. 15. These components are: • Easy navigation/layout • Great copywriting • Fresh content • Mobile optimization
  16. 16. These components are: • Easy navigation/layout • Great copywriting • Fresh content • Mobile optimization • An SEO strategy
  17. 17. 3. How does SEO factor into website building?
  18. 18. Why put in the effort of creating a website if Google can’t find it?
  19. 19. You’ll miss out on tons of traffic and opportunities if no one knows your site exists!
  20. 20. Make sure Google deems your site “relevant” by including keywords,
  21. 21. Make sure Google deems your site “relevant” by including keywords, crosslinks,
  22. 22. Make sure Google deems your site “relevant” by including keywords, crosslinks, backlinks
  23. 23. Make sure Google deems your site “relevant” by including keywords, crosslinks, backlinks and fresh content.
  24. 24. Cross linking – creating a link from one of your website’s pages to another page of your own, or to a relevant external site.
  25. 25. Back linking – when other sites acknowledge your site by creating a link to it.
  26. 26. 4. How do you effectively promote conversion points?
  27. 27. Visitors “convert” when they complete actions that align with your business’ goals (like download your whitepaper or subscribe to your email list).
  28. 28. Promote your conversion points by making them easy to find and appealing to your target audience. Run tests to compare conversion points – which ones work best?
  29. 29. 5. What’s the hub and spoke model, and why is it important for website building?
  30. 30. The hub and spoke model is a system designed to bring more traffic to your site.
  31. 31. First, you have to reach out to your audience through platforms like social media and email lists.
  32. 32. The content you share on social media should link back to your website, where visitors will hopefully convert.
  33. 33. When planning a website, you’ve got to think about your overall digital strategy.
  34. 34. Don’t launch your site without a plan!
  35. 35. Now that you’ve got the answers to the frequently asked questions of website planning, it’s time to start building!
  36. 36. www.communicatto.com

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