THE COMPREHENSIVE GUIDE
TO SEO IN 2014
• Challenging times ahead as Google continues to develop
and take action against websites
• Battle to compete in markets a...
THE YEARS OF GOOGLE
CHANGE
 Google make more than 500 algorithm changes a year
 Google Panda and Penguin continued to operate and
became more frequ...
WAS 2013 THE DEATH OF
BLACKHAT SEO?
 Blackhat techniques are still very clear within the SERPs
 Some organic rankings dominated by spammy, hacked
and low qu...
Bishop of Whitby
Ranking #10 “Payday Loans”
Fashion Designer Roberto Cavalli Promoting
Online Casinos?
Ranking #8 “best on...
SEO 2014 – IS SEO STILL
RELEVANT?
 Broad definition of SEO means many don’t fully
understand what SEO really is
 On-page Optimisation will always be relev...
SEO IS CHANGING WITH
DIVERSITY THE KEY
 Elements of website creation need to work together to
gain strong, more solid rankings within the organic
results
 Back...
SEARCH ENGINES – BIGGER,
STRONGER & FASTER
 Google make no secret of their love for fresh and unique
content
 Enhancing technology will allow search engines to
bec...
SOCIAL & SEO
 Google insist social does not have a direct correlation to
better organic rankings
 Google Plus already revealed not to...
MOBILE COMPATIBILITY
 Google continue to tell us to build a website that offers
users an experience that they will enjoy and remember
 Search...
GIVE SEARCH ENGINES WHAT
THEY WANT
 Create fresh and unique content regularly
 Share your expertise and experience of the market your
website is within
 C...
SEO IN 2014
WHERE SHOULD YOU FOCUS?
 Become a brand – Both socially and organically
 Create a backlink profile that offers quality over
quantity
 Increase ...
THANKS FOR LISTENING
www.bronco.co.uk
@bronco + @davenaylor
iGaming Webinar April 2014 The Future of SEO
iGaming Webinar April 2014 The Future of SEO
iGaming Webinar April 2014 The Future of SEO
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iGaming Webinar April 2014 The Future of SEO

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A look at the future of SEO by leading expert David Naylor

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iGaming Webinar April 2014 The Future of SEO

  1. 1. THE COMPREHENSIVE GUIDE TO SEO IN 2014
  2. 2. • Challenging times ahead as Google continues to develop and take action against websites • Battle to compete in markets against guideline breakers continues to evolve • Mission to comply with Google Guidelines made harder as website owners become scared to link/attribute credit • Confusion continues surrounding Google – No clarity, just generic answers SEO 2014 - Fight or Flee
  3. 3. THE YEARS OF GOOGLE CHANGE
  4. 4.  Google make more than 500 algorithm changes a year  Google Panda and Penguin continued to operate and became more frequent  More Webmaster Tools Transparency  Introduction of localised search queries  Google Hummingbird created Aug 20th 2013 GOOGLE 2011-13 YEARS OF CHANGE
  5. 5. WAS 2013 THE DEATH OF BLACKHAT SEO?
  6. 6.  Blackhat techniques are still very clear within the SERPs  Some organic rankings dominated by spammy, hacked and low quality websites  Google algorithms failing to auto-detect, meaning that manual clean ups are needed  Google takes out one Blackhat scheme as another is being created – Leaving them 1 step behind DID BLACKHAT SEO DIE IN 2013? Examples Anglo Rank – Blackhat SEO Link Network Found and Eliminated In 2014
  7. 7. Bishop of Whitby Ranking #10 “Payday Loans” Fashion Designer Roberto Cavalli Promoting Online Casinos? Ranking #8 “best online casinos” Link Networks In Large Scale Usage
  8. 8. SEO 2014 – IS SEO STILL RELEVANT?
  9. 9.  Broad definition of SEO means many don’t fully understand what SEO really is  On-page Optimisation will always be relevant  Off-page Optimisation is still needed, although it has evolved  Backlinks still a major part of SEO, although rankings are based on more than just links – A wider process needed IS SEO STILL RELEVANT IN 2014?
  10. 10. SEO IS CHANGING WITH DIVERSITY THE KEY
  11. 11.  Elements of website creation need to work together to gain strong, more solid rankings within the organic results  Backlinks are still needed but form part of a wider requirement in what Google are looking for  Social exposure, strong page mark-up and a strong Brand presence needed  Quality over quantity in all aspects SEO – DIVERSITY THE KEY
  12. 12. SEARCH ENGINES – BIGGER, STRONGER & FASTER
  13. 13.  Google make no secret of their love for fresh and unique content  Enhancing technology will allow search engines to become faster at auto-detection of low quality websites and providing website information to site owners  The speed of de-indexation within the search engines will improve and provide a better search experience for users SEARCH ENGINES WILL DEVELOP & EVOLVE
  14. 14. SOCIAL & SEO
  15. 15.  Google insist social does not have a direct correlation to better organic rankings  Google Plus already revealed not to improve ranking positions directly but small scale indirect evidence seen  A strong social presence and following allows for direct marketing of content and news to targeted markets  Avoid automating social accounts – They lack the ability to interact directly with users SOCIAL PRESENCE & SEO
  16. 16. MOBILE COMPATIBILITY
  17. 17.  Google continue to tell us to build a website that offers users an experience that they will enjoy and remember  Search engine changes and developments continue to share the same aim, make a better user experience  Look at the structure of your site and how that would interact with various visitors  Your main focus has to be to ensure that your content is available to all variations of visitor – Accommodate!  Think responsive! DO I NEED TO BE MOBILE COMPATIBLE IN 2014?
  18. 18. GIVE SEARCH ENGINES WHAT THEY WANT
  19. 19.  Create fresh and unique content regularly  Share your expertise and experience of the market your website is within  Create a brand both through your backlink profile and through social networks – Give visitors a reason to search by your brand  Stay within the Google guidelines for longer term success – Blackhat is still a short term strategy  Deliver a good user experience – Compatibility and value are key GIVING THE SEARCH ENGINE WHAT THEY ARE LOOKING FOR
  20. 20. SEO IN 2014 WHERE SHOULD YOU FOCUS?
  21. 21.  Become a brand – Both socially and organically  Create a backlink profile that offers quality over quantity  Increase your market awareness – Gain PR Coverage, actively monitor your backlinks  Ensure your on-page SEO is strong – Avoid Google Panda  Be Fresh, Be Unique – Content and Innovation  Maintain and Monitor – On and Off-page SEO WHAT TO FOCUS ON IN 2014
  22. 22. THANKS FOR LISTENING www.bronco.co.uk @bronco + @davenaylor

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