Originally presented to the Building Industry Association of Central Ohio with Ruth Milligan (http://ArticulationInc.com) and Alaina Sheer (http://CementMarketing.com) on December 15, 2010.

1. Maximum Marketing
(Minimum Money)
December 15, 2010
BIA of Central Ohio

2. Step 1: KEYWORDS

3. MyNewPlace estimates that over 84% of all apartment
searches now begin online.

4. In 1999, 37% of buyers searched for a home online. In
2009, that number was up to 90%.
~ National Association of Realtors

5. “Over 90% of search engine users either find what
they are looking for, revise their search or give up
within the first three pages of results.”
~ Search Engine User Behavior Study, iProspect

6. “53% of the content a user reads about a company
online comes from sources other than that company’s
website.”
~ International Social Media Research, Universal McCann

7. Consider two things:
•How are prospects finding you
online?
•Are they taking the desired action
when they get there?

8. www.flickr.com/photos/qwirksilver/1338690209/
How are your
prospects searching?

9. Like what you see?

10. How about now?

11. Workshop:
What are prospects searching for?

12. All keywords are not equal.
google.com/sktool

13. See what’s working for you

14. What terms are driving more traffic?

15. What terms are used by your most
highly-qualified prospects?

16. How do you influence rank?

17. STEP 2: FRESH CONTENT

18. Fresh content attracts more visitors

19. Fresh content attracts more links

20. Fresh content drives results

21. Creating Content
• People
• Products/ Services
• Community
• Partners
• Clients

22. STEP 3: LINKS

23. the google machine
How do you rank #1 in Google

25. THE RESULT

26. LINK LOVE

27. Action steps
• Adda blog to your
website
• Networked blogs
• PRWeb
• Claim Google places
• Directory submissions

28. Thank you
(And Good Luck!)