This document provides tips for lawyers on how to grow their practice using new media and social media. It discusses how social media levels the playing field by giving lawyers a direct connection to clients. It identifies key trends like social interaction and personalized experiences that lawyers can leverage. The document provides specific strategies for lawyers, such as being an authority in their field, providing client service and FAQs online, researching industry news, building an online presence through search engine optimization, monitoring their online reputation, building brand buzz and referrals, and streamlining communications. It also covers legal ramifications and tools/resources for lawyers to utilize social media effectively.

1. Grow Your Practice
With New Media
Pam Makowski and Mike Whaling
November 16, 2010
www.flickr.com/photos/richevenhouse/1738008865/

2. Download the slides at
SlideShare.net/30lines

3. www.flickr.com/photos/urbanelife/3183422847
“Social media” is people
having conversations ... online.

4. TheConversationPrism.com
A set of communication tools

5. >> It levels the playing field
by giving you a voice.
>> It gives you a direct connection
to your clients.
>> It gives your clients a direct
connection to each other.

6. Answer these questions...
>> What trends are shaping
online marketing?
>> How can you leverage these trends,
for marketing or litigation?
>> Explore specific case studies

7. What are the trends?
>> Social interaction
>> Personalized experiences
>> Real-time information
>> Everyone is a publisher

8. Focus your efforts

9. Grow with new media
>> Be the authority
>> Client service & FAQs
>> Research news & opportunities
>> Build a broad online presence (SEO)
>> Monitor & protect your reputation
>> Build brand buzz & referrals
>> Streamline communications

10. Be the authority
www.flickr.com/photos/cardopoli/219069323/

11. Client service & FAQs
www.flickr.com/photos/cardopoli/219069323/

12. Research news & opportunities
#LawJobChat
#PrivChat
#blogchat
www.flickr.com/photos/cardopoli/219069323/

13. Build a broad presence
www.flickr.com/photos/cardopoli/219069323/

14. Claim your place
www.flickr.com/photos/cardopoli/219069323/

15. Monitor your reputation

16. Build buzz & referrals

17. Let others do the talking

18. Streamline communications
From Library of Congress on Flickr

19. Test the water.

20. Where to start?
>> Claim Google Place
>> Create a Facebook Page
>> Install Google Analytics
>> Search Twitter for keywords
>> Set Google Alerts (name, area, industry)
>> Comment on a relevant blog post

21. One tool of many.
www.flickr.com/photos/tashland/259178493

22. How can we complement this
with social and new media?

23. Itʼs not about you.

24. Itʼs about
building relationships.

25. Know what success looks like.

26. Legal ramifications
>> Follow ethics guidelines
>> Use social media, but not a disguise
>> Advise clients about what they share
>> Create law firm/company conduct policies

27. Tools and resources?

28. Pam Makowski, Esq.
614.245.0488
makowskilaw.com
twitter.com/pammakowski

29. Text my30 to 88000

30. Mike Whaling
614.859.5030
mike@30lines.com
30lines.com
twitter.com/30lines
facebook.com/30lines

31. Letʼs talk.

32. Upcoming seminars:
>> Building an online presence
>> Using social media for litigation research
>> Deep dive: Facebook for business
>> Creating your firm’s social media policy