Updates on Google Caffiene, Instant, Facebook, Mobile specifically targeted to Vacation Rental Managers

1. Vacation Rental Marketing Achieving 100% Efficiency SEO/SEM/SMO Rezfest 2010 – Las Vegas, NV Presented By: Amber Mayer

3. Vacation Rental Web Trends *The top ten keywords that resulted in conversions (organic) were all brand based keywords (clients who typed in the name of the company along with destination based keywords) *Data Represents a cumulative review of client web traffic and conversion from sites that utilize the Rezolution™ Booking Engine with Marketing Analytics Module. Over 25,000 Online Bookings are represented from 2009-2010 YTD

5. Google Instant What is Google Instant? Google Instant is a new search technology that shows search results as you type in the search query box. This change was based on Google’s findings that people read much faster than they can type . Thus, this change is based on the principal that online users will read the results as they type and stop typing when they find relevant results. Google Instant suggests keywords as an online user types based on the top search queries containing the phrases that have already been entered on the screen – thus enabling people who are not sure what they are looking for – to utilize keyword strings that are popular for the same topic.

7. Instant Keyword Research Original Search Query: Destin Original Search Query: Destin+(space)

8. Instant Keyword Research Original Search Query: Chicago V Original Search Query: Houston Va

9. Google Places

12. Bing Directory http://www.bing.com/local/ypdefault.aspx Adding your company is a great way to build links – the Bing Directory does not “no follow” their links!

13. Bing – Adding/Verify Your Listing https://ssl.bing.com/listings/BusinessSearch.aspx

15. Bing: An Aside Does your Website Answer Questions & Help People Make Decisions?

17. Social Marketing

18. Social Marketing FACEBOOK USERS

19. FACEBOOK – WHAT MOTIVATES USERS TO “LIKE” YOU 40% To Receive Discounts and Promotions 39% To Show Support for the Company to Others 36% To Get a Freebie 34% To Stay Informed about Activities of the Company 33% To Get Updates on Future Products/Projects 30% To Get Updates on Upcoming Sales/Promotions 29% For Entertainment/Enjoyment 22% Someone Recommended it to Me 21% To Learn about the Company 13% For Education about Company Topics 13% To Interact Social Marketing – Facebook

20. Do You “Like” It? http://developers.facebook.com/docs/reference/plugins/like

21. Social Marketing TWITTER USERS

22. Social Marketing – Twitter

23. Do You “Tweet This” ? http://twitter.com/goodies/tweetbutton

24. Email Marketing Benchmarks: Open Rates: 11.2% Click Rates: 9% - 10.5% Open Rates by Day: High: Sunday Low: Monday Click Rates by Day: High: Sunday Low: Monday Bounce Rates: >Monthly: 1%-2% <Monthly: 5%+ Effect of Personalization: In Body of Email: Increased Open Rates In Subject Line: Reduced Open Rates Other Hints: % of Users that images turned on by default: 33% % of Users reading email on mobile devices: 25%

26. Mobile Marketing

28. Contact Info Amber (Leto) Mayer Chief Operating Officer TravelStorm, Inc. [email_address] www.facebook.com/rezolutionedge www.twitter.com/rezolutionedge www.linkedin.com/in/amberleto