The Secret Power of Social Media Success 7-25-2011
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The Secret Power of Social Media Success for Real Estate Agents and Brokers. Learn how content marketing supercharged by Social media can help your Real Estate Business Grow! Learn about the long tailed search versus obvious search terms and why this can help a more qualified client find you!
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The Secret Power of Social Media Success 7-25-2011
- 1. The Hidden Power of Social Media: Increase Google Rank Grow Web Traffic Build Community and Engagement Drive Leads and Referrals Keith Sauro National Sales Director Digital Sherpa
- 2. We Are Driven to Help Our Clients on the Social Web Based on Our Own Results Our magazines increased unique website visitors by 23% in two months by regularly sharing content and aggressively building our social networks Lesson’s learned: 1) It’s powerful 2) It is time consuming 3) It creates results
- 5. Search Research Shop Discover More than half the time, people click on one of the first things that they see…
- 8. Social Media explosion “ 44% of Internet users will visit a social network monthly in 2009” “ 85% of social media users thought companies should interact with their consumers through social media” “ Nearly 6 out of 10 Americans who use social media interact with companies on social media sites” “ The fastest growing segment of social media users is people between the ages of 35 and 55 years old.”
- 9. Pingdom Study Reflects Change in Social Network Demographics Average Facebo ok user: 44 Years-old
- 10. Social Web Value Has Increased! NEW THIRD PARTY ENDORSED SEARCH! From people you trust… YOUR FRIENDS!
- 11. Bing and Facebook Question? Ask Your Wife, Ask Your Friends, Ask Your Search Engine
- 12. Google +1: Responds by Putting Networks & Connections to Work
- 21. Grasping Long Tail: “ Most Important Web Page” Source: Doug Cook Search Director Twitter, Yahoo, Able Grape
- 22. Specificity of Long Tail Source: Doug Cook Search Director Twitter, Yahoo, Able Grape in
- 23. Creativity of Long Tail Source: Doug Cook Search Director Twitter, Yahoo, Able Grape Large room apartments fitness center midtown Atlanta Spacious Apartments midtown amenities Atlanta
- 28. Evidence That Content Marketing Works to Drive Web Traffic
- 31. Social Content Sharing Radically Changes Consumer Web Habits Dramatic Rise from 2007 to 2009 Continued growth in 2010
- 32. Web site Facebook Twitter Other Soc. Id’s Blog
- 39. Found in large search stream…..
- 46. Audience building for “Web Only” brand with nothing to sell but free content
- 47. Content Marketed Across Social Platforms
- 50. Bainbridge Social Media Footprint
- 53. A custom, turnkey Internet marketing tool for small to medium size businesses
- 56. How does it work?
Editor's Notes
- We are talking to you about this because as a local media company we are always researching changes to the landscape and new ways to help our customers. This past summer, NCI embarked on a major campaign to train and familiarize our teams, us, with social media marketing and tools. The company realized that magazine readers and advertisers were using these new technologies to interact around home and design issues. In a relatively short period of time, NCI’s Home design brands were able to expand the pool of readers, subscribers and advertisers they were interacting with……….we also realized there were significant time, technology and resource hurdles to overcome. Thus came the idea for Design Sherpa……a turnkey program designed to take the risk and complexity out of social media marketing………. A direct result of our experience
- It’s happening all around us --- most importantly, your customers are increasingly using these technologies to learn about home design issues and to interact directly with others: like-minded consumers, as well as suppliers of products and services. The growth in these social media platforms is coming from the same demographics as your target affluent customers.
- It’s happening all around us --- most importantly, your customers are increasingly using these technologies to learn about home design issues and to interact directly with others: like-minded consumers, as well as suppliers of products and services. The growth in these social media platforms is coming from the same demographics as your target affluent customers.
- We established an Apartment Finder blog with interesting articles and industry-related information; we created an Apartment Finder Twitter account into which we stream much of this information and; and we encourage our employees to participate in their own individual and market Facebook pages and Twitter conversations.
- A Custom……….Turnkey……..Internet marekting tool
- What Design Sherpa is……….at it’s essence, is a simple and powerful way for your company to take advantage of social medial tools to build your business. To do this right takes a lot of time: to prepare content, to learn tools, to administer…………Design Sherpa gives you a shortcut and saves your time
- Walk through this diagram carefully…..especially noting the role of the Design Sherpa account manager……..stress FRESH, FREQUENT flow of content…something very time consuming and difficult for most companies to contemplate. It is what is required for results. CONTENT IS CUSTOMIZED BASED ON OUR INTERVIEW OF YOU….re: relevant content, etc. We believe in content marketing, and house all the content at the blog level. We share from there. The blog can also share stuff from their website and drive traffic from there. We are always measuring engagement levels and tweaking content approach for each sherpa client to drive maximum engagement. Also, the sherpa coordinator will help in selecting functionality and design for the blog, and will lead the set up and lead the recruitment process for FB, Twitter, and Blog. They will answer all your questions about URLs, ecommerce, publishing schedules, any involvement you want, etc. We recommend some involvement to insure that your personality comes through but making sure the program is not heavily reliant on your time commitment.
- The core product……..through which all content flows --- is a blog that you can customize to communicate the feel of your business. These are prototype samples Content can be soley done by us or the customer can blog away also. We provide full access. Totally customized categories and content. We rely on the client for feeding us some photos and post elements and we do the rest. We recommend they engage around comments and responses to inject their personalities.
- Summary of what it is and what you get. Pricing should be shown as part of the 4-page brochure.