Guiding a future resident through the sales funnel requires time and financial resources, and relationship building remains a central component of this process. These things will not change. What will change, however, are the tools used. Email autoresponders, interactive chatbots, texting campaigns, self-showings and more can instantly engage renters at every stage of their search. AI and automation can reduce your marketing spend, give your customers an exemplary first impression and provide your leasing team with more information. The case studies shared will demonstrate marketing response systems that are agile without losing the personalized, customer-centric approach our industry was built upon.