The Secret Power of Social Media (Design Sherpa) 2 1-2011


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Design Sherpa is a complete content marketing and Social media system managed by Network Communications Inc. This affordable system allows your company to increase Google rank and search Engine optimization to help consumers find you.

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  • We are talking to you about this because as a local media company we are always researching changes to the landscape and new ways to help our customers. This past summer, NCI embarked on a major campaign to train and familiarize our teams, us, with social media marketing and tools. The company realized that magazine readers and advertisers were using these new technologies to interact around home and design issues. In a relatively short period of time, NCI’s Home design brands were able to expand the pool of readers, subscribers and advertisers they were interacting with……….we also realized there were significant time, technology and resource hurdles to overcome. Thus came the idea for Design Sherpa……a turnkey program designed to take the risk and complexity out of social media marketing………. A direct result of our experience
  • It’s happening all around us --- most importantly, your customers are increasingly using these technologies to learn about home design issues and to interact directly with others: like-minded consumers, as well as suppliers of products and services. The growth in these social media platforms is coming from the same demographics as your target affluent customers.
  • It’s happening all around us --- most importantly, your customers are increasingly using these technologies to learn about home design issues and to interact directly with others: like-minded consumers, as well as suppliers of products and services. The growth in these social media platforms is coming from the same demographics as your target affluent customers.
  • We established an Apartment Finder blog with interesting articles and industry-related information; we created an Apartment Finder Twitter account into which we stream much of this information and; and we encourage our employees to participate in their own individual and market Facebook pages and Twitter conversations.
  • A Custom……….Turnkey……..Internet marekting tool
  • What Design Sherpa is……….at it’s essence, is a simple and powerful way for your company to take advantage of social medial tools to build your business. To do this right takes a lot of time: to prepare content, to learn tools, to administer…………Design Sherpa gives you a shortcut and saves your time
  • Walk through this diagram carefully…..especially noting the role of the Design Sherpa account manager……..stress FRESH, FREQUENT flow of content…something very time consuming and difficult for most companies to contemplate. It is what is required for results. CONTENT IS CUSTOMIZED BASED ON OUR INTERVIEW OF YOU….re: relevant content, etc. We believe in content marketing, and house all the content at the blog level. We share from there. The blog can also share stuff from their website and drive traffic from there. We are always measuring engagement levels and tweaking content approach for each sherpa client to drive maximum engagement. Also, the sherpa coordinator will help in selecting functionality and design for the blog, and will lead the set up and lead the recruitment process for FB, Twitter, and Blog. They will answer all your questions about URLs, ecommerce, publishing schedules, any involvement you want, etc. We recommend some involvement to insure that your personality comes through but making sure the program is not heavily reliant on your time commitment.
  • When Google sees fresh, frequent content……….and activity --- it ranks your page higher than others. This is a key benefit for finding new prospects and business 2) Higher visibility on Google of course results in more web traffic, more inquiries, more leads. 3)
  • The core product……..through which all content flows --- is a blog that you can customize to communicate the feel of your business. These are prototype samples Content can be soley done by us or the customer can blog away also. We provide full access. Totally customized categories and content. We rely on the client for feeding us some photos and post elements and we do the rest. We recommend they engage around comments and responses to inject their personalities.
  • Websites are important but generally somewhat static…..a Design Sherpa program will drive more traffic as increased activity impacts search engine rankings. It can also share website content, it can be linked to the website, or it can act as a website. A constant flow of content helps search, but more importantly is interesting, educational and entertaining to your prospects. eNewsletters can do some of this, but even if opened, it disappears (unlike blog posts) and can never be found by search engines. Only the list you already have see that content. SEO and SEM can be expensive, but getting people to your web content is important, Design Sherpa will actually help that process. We optimize and cross link your content on your blog to help search engines find you. By definition, social media are two-way and interactive, much different
  • Summary of what it is and what you get. Pricing should be shown as part of the 4-page brochure.
  • The Secret Power of Social Media (Design Sherpa) 2 1-2011

    1. 1. The Hidden Power of Social Media: Increase Google Rank Grow Web Traffic Build Community and Engagement Drive Leads and Referrals Keith Sauro National Sales Director Digital Sherpa
    2. 2. We Are Driven to Help Our Clients on the Social Web Based on Our Own Results Our magazines increased unique website visitors by 23% in two months by regularly sharing content and aggressively building our social networks Lesson’s learned: 1) It’s powerful 2) It is time consuming 3) It creates results
    3. 3. First, some definitions <ul><ul><li>Unique Visits – # of unduplicated (counted only once) visitors to your website </li></ul></ul><ul><ul><li>Pageview – A pageview is an instance of a page being loaded by a browser </li></ul></ul><ul><ul><li>AVG Time on Site – the total time on site for all visits divided by the total number of visits </li></ul></ul><ul><ul><li>Organic – visits sourced from unpaid search results (i.e. Google) </li></ul></ul><ul><ul><li>Google Juice – the mysterious quality that causes pages to come up high and/or often in a Google search. (We use this as a generic term applicable to all search engines, not just Google.) </li></ul></ul><ul><ul><li>Other Definitions That Are good to know: </li></ul></ul><ul><ul><li>Google Analytics – shows you how people found your site & how they explored it </li></ul></ul><ul><ul><li>Page – a document/file you view in a web browser (i.e. Home, About Us, a blog post, Category, etc.) </li></ul></ul><ul><ul><li>Site or Website - a collection of pages with a common URL </li></ul></ul><ul><ul><li>Referring Site – the page a visitor was previously on before arriving on the current page </li></ul></ul><ul><ul><li>Keyword – a word or group of words that compromise a search term (i.e. what you type into Google) </li></ul></ul><ul><ul><li>Landing Page – the first page a viewer sees when visiting a website </li></ul></ul><ul><ul><li>Visits – # of individual sessions initiated by all the visitors to your site </li></ul></ul><ul><ul><li>Direct – visits sourced from typing in URL, bookmarks or some email clients (i.e. Outlook) </li></ul></ul>
    4. 4. The Social Web
    5. 5. Search Research Shop Discover More than half the time, people click on one of the first things that they see…
    6. 6. The Social Web
    7. 8. Social Media explosion   “ 44% of Internet users will visit a social network monthly in 2009”   “ 85% of social media users thought companies should interact with their consumers through social media”    “ Nearly 6 out of 10 Americans who use social media interact with companies on social media sites” “ The fastest growing segment of social media users is people between the ages of 35 and 55 years old.”
    8. 9. Pingdom Study Reflects Change in Social Network Demographics Average Facebo ok user: 44 Years-old
    9. 10. There are two paths to Social Media Marketing: <ul><ul><li>1.) Content Marketing: </li></ul></ul><ul><ul><ul><li>Content marketing  is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. </li></ul></ul></ul><ul><ul><li>2.) Social Networking: </li></ul></ul><ul><ul><ul><li>A  social network  is a social structure made up of individuals (or organizations), which are connected by one or more specific types of interdependency, such as friendship, kinship, common interest, etc… </li></ul></ul></ul><ul><li>THIS IS WHERE PEOPLE MISS THE BOAT…. </li></ul>
    10. 11. Evidence That Content Marketing Works to Drive Web Traffic
    11. 12. <ul><li> traffic increases from 1.3M to 2.0M visits per month during the year following our blog launch and social content marketing campaign </li></ul><ul><li>Our social marketing activities drove a 54% total increase in monthly visitors without additional SEM investment </li></ul>
    12. 13. <ul><li>Keyword traffic increases by 40% from 570K to 800K monthly visitors following social campaign launch </li></ul><ul><li>258K different searches drive 6.7M visits…..increased content and keyword creation works to drive organic traffic </li></ul>
    13. 15. Web site Facebook Twitter Other Soc. Id’s Blog
    14. 22. Found in large search stream…..
    15. 23. <ul><li>Benefits from long tail searches </li></ul><ul><li>Trusted site/blog </li></ul><ul><li>Consistent topics </li></ul><ul><li>Keywords and language matter </li></ul>
    16. 25. Audience building for “Web Only” brand with nothing to sell but free content
    17. 26. Content Marketed Across Social Platforms
    18. 29. Bainbridge Social Media Footprint
    19. 30. “ Now that the blogs have been live for some time, we are seeing stronger organic placement and overall web traffic monthly. The growth is building each month.” - Jared Miller, VP of Marketing <ul><li>Since launching in late 2009, every property has experienced an increase in organic, non-paid traffic to their web sites </li></ul><ul><li>10 properties have realized an increase in organic traffic of more than 70%, and four of these have seen more than 100% </li></ul><ul><li>As a result, Bainbridge has been able to eliminate over $100,000 of annual online marketing spend in paid search advertising </li></ul>
    20. 32. A custom, turnkey Internet marketing tool for Design Professionals
    21. 33. For a low monthly fee, Design Sherpa will develop and execute a complete social media program for a new kind of Internet marketing presence. We eliminate the risk, time expenditure, and complexity of using these tools. DesignSherpa is a system It saves you time, and gets results <ul><li>Success requires a full system / multiple tools </li></ul><ul><li>Regular content sharing is essential </li></ul>
    22. 34. How does it work?
    23. 35. Benefits for your company <ul><li>Higher ranking and visibility on Google and other search engines. </li></ul><ul><li>More web traffic </li></ul><ul><li>More leads </li></ul><ul><li>Increased word-of-mouth / More referrals </li></ul><ul><li>Enhanced connections with customers and prospects </li></ul><ul><li>More sales </li></ul>
    24. 36. There are 5 Great Reasons to Use <ul><ul><li>Attract online traffic </li></ul></ul><ul><ul><li>Find new customers </li></ul></ul><ul><ul><li>Content creation </li></ul></ul><ul><ul><li>Generate leads </li></ul></ul><ul><ul><li>Social media presence </li></ul></ul>= ROI
    25. 37. Oh, and One More Important Reason! <ul><ul><li>Attract online traffic </li></ul></ul><ul><ul><li>Find new customers </li></ul></ul><ul><ul><li>Content creation </li></ul></ul><ul><ul><li>Generate leads </li></ul></ul><ul><ul><li>Social media presence </li></ul></ul><ul><ul><li>SAVES YOU TIME! </li></ul></ul>= ROI
    26. 38. What Do I Get? <ul><li>FOR A LOW MONTHLY FEE of $445 for 13 months: </li></ul><ul><li>A Custom Designed Blog- Custom Header, Categories, Photo gallery </li></ul><ul><li>Facebook “Like Page” </li></ul><ul><li>Twitter Feed </li></ul><ul><li>8 ORIGINAL posts a month: Participate as much as you like </li></ul><ul><li>Posts auto-populate to FB and Twitter </li></ul><ul><li>E-commerce functionality </li></ul><ul><li>Blog Comment Monitoring </li></ul><ul><li>Email list building and lead capture </li></ul><ul><li>Your Own Account Manager </li></ul><ul><li>LOTS OF EXPERIENCED PEOPLE THAT KNOW HOW TO CREATE CONTENT THAT GOOGLE LIKES! </li></ul><ul><li>THERE ARE NO SET UP FEES OR HIDDEN COSTS </li></ul>
    27. 39. DesignSherpa can replace or enhance your existing Internet marketing efforts <ul><li>Drives traffic to your website or can be your website </li></ul><ul><li>More frequent content than a Newsletter </li></ul><ul><li>Dynamic email list building and creation </li></ul><ul><li>Complements SEO and SEM, but is simpler and cheaper </li></ul><ul><li>Invites two-way participation and networking </li></ul>
    28. 41. Design Sherpa Summary <ul><li>What it is </li></ul><ul><li>Turnkey social media marketing solution </li></ul><ul><li>Low monthly fee </li></ul><ul><li>Simple, powerful, customizable </li></ul><ul><li>Dedicated account manager coordinates whole program with you </li></ul><ul><li>[email_address] or 913-908-2393 </li></ul><ul><li> </li></ul><ul><li>Benefits for your company </li></ul><ul><li>Higher search engine visibility </li></ul><ul><li>More web traffic </li></ul><ul><li>More leads </li></ul><ul><li>Increased word-of-mouth / More referrals </li></ul><ul><li>More sales </li></ul><ul><li>Copy of this presentation at: </li></ul><ul><li> </li></ul>