SlideShare a Scribd company logo
1 of 21
Download to read offline
Opening
                          Innovation
                                 How to innovate in a connected world



                                          Malmö, 2010-10-01




Hampus Jakobsson | Co-Founder, TAT | hampus@tat.se | twitter: @hajak
TAT is a 180 people company licensing
user interface software to big companies.
 Our technology is in one in seven mobile
      phones produced worldwide.

    And I am here to talk about how we
 innovate. In particular how we are using
   the world’s collective intelligence.
The goal of the innovation process




To in minimal cost and time
 create as much customer
      value as possible
Pretty standard: Four levels of an idea, with
    milestones, tollgates and methods


                  Product
                Incubation
                 Prototype
   investment




                   Seed
A simple framework of focus

              User Experience




                 Passion


Technical                       Market
Feasibility                      Fit
Being open about innovation and development
   is a piece of cake technically nowadays
Being open about innovation and development
   is a piece of cake technically nowadays
We know
 who’s
watching.
And we get
their feedback.

   Here we
  measure it
   more as
   interest.
We are starting to communicate with people
         directly, all over the world



                             We can now talk
                               to millions



                              But, it is not a
                              one way line.
And people are
 willing to help
       you.
This summer we opened up the
       discussion further
Three fields selected by us
People could vote which field
And chat with us to influence further
And we visualized the progress continuously
And summarized each day
And then finally put the result on YouTube
But, “Many hands make light work”
        is not at all true :)



                         I think of open
                          innovation as
                        asking for tips on
                         good dinner in
                            Shanghai
But, “Many hands make light work”
              is not at all true :)


‣  the more people are involved,
the more time you have to spend
managing the process

‣ people will never innovate for
you, but can help with direction
and input

‣   transparency in the process
is essential for it not to backfire
Thanks!

                                            hampus@tat.se
                                                  @hajak

                            www.tat.se
               youtube.com/TATMobileUI
                         @TATmobileUI

All images copyright of their respective owners

More Related Content

What's hot

Biz miz o1 m1_u1.1_r1_k (ppt-f2f)
Biz miz o1 m1_u1.1_r1_k (ppt-f2f)Biz miz o1 m1_u1.1_r1_k (ppt-f2f)
Biz miz o1 m1_u1.1_r1_k (ppt-f2f)
EmanuelePristera
 

What's hot (9)

Mini hacks, big difference
Mini hacks, big differenceMini hacks, big difference
Mini hacks, big difference
 
Dynamism EARCOS Presentation
Dynamism EARCOS PresentationDynamism EARCOS Presentation
Dynamism EARCOS Presentation
 
Startup Developer Mindset
Startup Developer MindsetStartup Developer Mindset
Startup Developer Mindset
 
Ideathon HK
Ideathon HKIdeathon HK
Ideathon HK
 
Biz miz o1 m1_u1.1_r1_k (ppt-f2f)
Biz miz o1 m1_u1.1_r1_k (ppt-f2f)Biz miz o1 m1_u1.1_r1_k (ppt-f2f)
Biz miz o1 m1_u1.1_r1_k (ppt-f2f)
 
Webinar: How to build a digital culture in higher education
Webinar: How to build a digital culture in higher educationWebinar: How to build a digital culture in higher education
Webinar: How to build a digital culture in higher education
 
From Hackathons to Startups: Building Products from Fresh Ideas
From Hackathons to Startups: Building Products from Fresh IdeasFrom Hackathons to Startups: Building Products from Fresh Ideas
From Hackathons to Startups: Building Products from Fresh Ideas
 
techmap: Is Programmatic the Future of Advertising
techmap: Is Programmatic the Future of Advertising techmap: Is Programmatic the Future of Advertising
techmap: Is Programmatic the Future of Advertising
 
Abn Amro
Abn AmroAbn Amro
Abn Amro
 

Viewers also liked

Assemblea sul PGT di Lardirago
Assemblea sul PGT di LardiragoAssemblea sul PGT di Lardirago
Assemblea sul PGT di Lardirago
Gianni Catalfamo
 

Viewers also liked (8)

Maximum Marketing: Using SEO to Produce Great Blog Content
Maximum Marketing: Using SEO to Produce Great Blog ContentMaximum Marketing: Using SEO to Produce Great Blog Content
Maximum Marketing: Using SEO to Produce Great Blog Content
 
All your (data)base are belong to us
All your (data)base are belong to usAll your (data)base are belong to us
All your (data)base are belong to us
 
Copyright and Open Access
Copyright and Open AccessCopyright and Open Access
Copyright and Open Access
 
User Driven Innovation For MAH
User Driven Innovation For MAHUser Driven Innovation For MAH
User Driven Innovation For MAH
 
Boston Optical Fiber East May 10
Boston Optical Fiber East   May 10Boston Optical Fiber East   May 10
Boston Optical Fiber East May 10
 
Dossier de Prese livre Gavarnie
Dossier de Prese livre GavarnieDossier de Prese livre Gavarnie
Dossier de Prese livre Gavarnie
 
Porte sation Arcs 1800
Porte sation Arcs 1800Porte sation Arcs 1800
Porte sation Arcs 1800
 
Assemblea sul PGT di Lardirago
Assemblea sul PGT di LardiragoAssemblea sul PGT di Lardirago
Assemblea sul PGT di Lardirago
 

Similar to Opening innovation

Travel 2011 : Polle de Maagt
Travel 2011 : Polle de MaagtTravel 2011 : Polle de Maagt
Travel 2011 : Polle de Maagt
Travel 360°
 

Similar to Opening innovation (20)

EURODITE Knowledge in Business
EURODITE Knowledge in BusinessEURODITE Knowledge in Business
EURODITE Knowledge in Business
 
Where to focus event innovation? - An audience led approach
Where to focus event innovation? - An audience led approachWhere to focus event innovation? - An audience led approach
Where to focus event innovation? - An audience led approach
 
UX North Star
UX North StarUX North Star
UX North Star
 
Why social media is the next step in direct marketing. And why it isn’t. for ...
Why social media is the next step in direct marketing. And why it isn’t. for ...Why social media is the next step in direct marketing. And why it isn’t. for ...
Why social media is the next step in direct marketing. And why it isn’t. for ...
 
MMM NPAC Presentation V0.2
MMM NPAC Presentation V0.2MMM NPAC Presentation V0.2
MMM NPAC Presentation V0.2
 
Sushi Sessie 24 Januari 2008 Le Web 3 Mlf & Ms
Sushi Sessie 24 Januari 2008   Le Web 3 Mlf & MsSushi Sessie 24 Januari 2008   Le Web 3 Mlf & Ms
Sushi Sessie 24 Januari 2008 Le Web 3 Mlf & Ms
 
SXSW2016 - A Year Without Tech
SXSW2016 - A Year Without TechSXSW2016 - A Year Without Tech
SXSW2016 - A Year Without Tech
 
Society 3.0 abundance by technology february 4th 2020 Bangladesh
Society 3.0 abundance by technology   february 4th 2020 BangladeshSociety 3.0 abundance by technology   february 4th 2020 Bangladesh
Society 3.0 abundance by technology february 4th 2020 Bangladesh
 
Matchbox presentation
Matchbox presentation Matchbox presentation
Matchbox presentation
 
SXSW 2016 themes
SXSW 2016 themesSXSW 2016 themes
SXSW 2016 themes
 
Sxsw 2016 themes
Sxsw 2016 themesSxsw 2016 themes
Sxsw 2016 themes
 
The Future Of [Social] Media
The Future Of [Social] MediaThe Future Of [Social] Media
The Future Of [Social] Media
 
SXSW 2015
SXSW 2015SXSW 2015
SXSW 2015
 
Travel 2011 : Polle de Maagt
Travel 2011 : Polle de MaagtTravel 2011 : Polle de Maagt
Travel 2011 : Polle de Maagt
 
How To Build A Social Intranet
How To Build A Social IntranetHow To Build A Social Intranet
How To Build A Social Intranet
 
1st COPSEE International Conference on Big Data
1st COPSEE International Conference on Big Data1st COPSEE International Conference on Big Data
1st COPSEE International Conference on Big Data
 
2013 ia summit
2013 ia summit2013 ia summit
2013 ia summit
 
We Are Social: Curiosity Stop #16: Chatbot Special
We Are Social: Curiosity Stop #16: Chatbot SpecialWe Are Social: Curiosity Stop #16: Chatbot Special
We Are Social: Curiosity Stop #16: Chatbot Special
 
Lecture to 3rd year New Media students: University of Leeds
Lecture to 3rd year New Media students: University of LeedsLecture to 3rd year New Media students: University of Leeds
Lecture to 3rd year New Media students: University of Leeds
 
WAVEMAKER AT DMEXCO18 RECAP
WAVEMAKER AT DMEXCO18 RECAPWAVEMAKER AT DMEXCO18 RECAP
WAVEMAKER AT DMEXCO18 RECAP
 

More from Hampus Jakobsson

Oresund mobile meetup - a brave new world
Oresund mobile meetup - a brave new worldOresund mobile meetup - a brave new world
Oresund mobile meetup - a brave new world
Hampus Jakobsson
 

More from Hampus Jakobsson (20)

How to figure out stuff
How to figure out stuffHow to figure out stuff
How to figure out stuff
 
How to close deals
How to close dealsHow to close deals
How to close deals
 
Lean sales
Lean sales Lean sales
Lean sales
 
IoT Lund business model
IoT Lund business modelIoT Lund business model
IoT Lund business model
 
Get sales done
Get sales doneGet sales done
Get sales done
 
Entrepreneurship 101
Entrepreneurship 101Entrepreneurship 101
Entrepreneurship 101
 
Everyone is winging it
Everyone is winging itEveryone is winging it
Everyone is winging it
 
What makes angels fly
What makes angels flyWhat makes angels fly
What makes angels fly
 
Being an entrepreneur
Being an entrepreneurBeing an entrepreneur
Being an entrepreneur
 
Webbdagarna malmö
Webbdagarna malmöWebbdagarna malmö
Webbdagarna malmö
 
Camp Digital Malmö
Camp Digital MalmöCamp Digital Malmö
Camp Digital Malmö
 
SEB State of the mobile market
SEB State of the mobile marketSEB State of the mobile market
SEB State of the mobile market
 
SOCAP Desmo investment
SOCAP Desmo investmentSOCAP Desmo investment
SOCAP Desmo investment
 
Tat 10 years anniversary
Tat 10 years anniversaryTat 10 years anniversary
Tat 10 years anniversary
 
Passion for projects - using prototypes to sell innovate and specify
Passion for projects  - using prototypes to sell innovate and specify Passion for projects  - using prototypes to sell innovate and specify
Passion for projects - using prototypes to sell innovate and specify
 
Lucky innovative positive at cybercom
Lucky innovative positive at cybercomLucky innovative positive at cybercom
Lucky innovative positive at cybercom
 
FENA
FENAFENA
FENA
 
Mah entrepreneurship day 2011
Mah entrepreneurship day 2011Mah entrepreneurship day 2011
Mah entrepreneurship day 2011
 
Creative summit 2011
Creative summit 2011Creative summit 2011
Creative summit 2011
 
Oresund mobile meetup - a brave new world
Oresund mobile meetup - a brave new worldOresund mobile meetup - a brave new world
Oresund mobile meetup - a brave new world
 

Recently uploaded

obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
yulianti213969
 
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
bleessingsbender
 

Recently uploaded (20)

How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...
 
Mastering The Art Of 'Closing The Sale'.
Mastering The Art Of 'Closing The Sale'.Mastering The Art Of 'Closing The Sale'.
Mastering The Art Of 'Closing The Sale'.
 
UJJAIN CALL GIRL ❤ 8272964427❤ CALL GIRLS IN UJJAIN ESCORTS SERVICE PROVIDE
UJJAIN CALL GIRL ❤ 8272964427❤ CALL GIRLS IN UJJAIN ESCORTS SERVICE PROVIDEUJJAIN CALL GIRL ❤ 8272964427❤ CALL GIRLS IN UJJAIN ESCORTS SERVICE PROVIDE
UJJAIN CALL GIRL ❤ 8272964427❤ CALL GIRLS IN UJJAIN ESCORTS SERVICE PROVIDE
 
10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf
10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf
10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf
 
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdfThe Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
 
A DAY IN THE LIFE OF A SALESPERSON .pptx
A DAY IN THE LIFE OF A SALESPERSON .pptxA DAY IN THE LIFE OF A SALESPERSON .pptx
A DAY IN THE LIFE OF A SALESPERSON .pptx
 
Progress Report - Oracle's OCI Analyst Summit 2024
Progress Report - Oracle's OCI Analyst Summit 2024Progress Report - Oracle's OCI Analyst Summit 2024
Progress Report - Oracle's OCI Analyst Summit 2024
 
PALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTS
PALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTSPALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTS
PALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTS
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
Ital Liptz - all about Itai Liptz. news.
Ital Liptz - all about Itai Liptz. news.Ital Liptz - all about Itai Liptz. news.
Ital Liptz - all about Itai Liptz. news.
 
Solar Panel Installation A Comprehensive Guide.pdf
Solar Panel Installation A Comprehensive Guide.pdfSolar Panel Installation A Comprehensive Guide.pdf
Solar Panel Installation A Comprehensive Guide.pdf
 
JAJPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JAJPUR ESCORTS SERVICE PROVIDE
JAJPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JAJPUR  ESCORTS SERVICE PROVIDEJAJPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JAJPUR  ESCORTS SERVICE PROVIDE
JAJPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JAJPUR ESCORTS SERVICE PROVIDE
 
JIND CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JIND ESCORTS SERVICE PROVIDE
JIND CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JIND ESCORTS SERVICE PROVIDEJIND CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JIND ESCORTS SERVICE PROVIDE
JIND CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JIND ESCORTS SERVICE PROVIDE
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
GURGAON CALL GIRL ❤ 8272964427❤ CALL GIRLS IN GURGAON ESCORTS SERVICE PROVIDE
GURGAON CALL GIRL ❤ 8272964427❤ CALL GIRLS IN GURGAON  ESCORTS SERVICE PROVIDEGURGAON CALL GIRL ❤ 8272964427❤ CALL GIRLS IN GURGAON  ESCORTS SERVICE PROVIDE
GURGAON CALL GIRL ❤ 8272964427❤ CALL GIRLS IN GURGAON ESCORTS SERVICE PROVIDE
 
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
 
NAGPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN NAGPUR ESCORTS SERVICE PROVIDE
NAGPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN NAGPUR ESCORTS SERVICE PROVIDENAGPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN NAGPUR ESCORTS SERVICE PROVIDE
NAGPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN NAGPUR ESCORTS SERVICE PROVIDE
 
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deck
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deckPitch Deck Teardown: Goodcarbon's $5.5m Seed deck
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deck
 
Cracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareCracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' Slideshare
 
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
 

Opening innovation

  • 1. Opening Innovation How to innovate in a connected world Malmö, 2010-10-01 Hampus Jakobsson | Co-Founder, TAT | hampus@tat.se | twitter: @hajak
  • 2. TAT is a 180 people company licensing user interface software to big companies. Our technology is in one in seven mobile phones produced worldwide. And I am here to talk about how we innovate. In particular how we are using the world’s collective intelligence.
  • 3. The goal of the innovation process To in minimal cost and time create as much customer value as possible
  • 4. Pretty standard: Four levels of an idea, with milestones, tollgates and methods Product Incubation Prototype investment Seed
  • 5. A simple framework of focus User Experience Passion Technical Market Feasibility Fit
  • 6. Being open about innovation and development is a piece of cake technically nowadays
  • 7. Being open about innovation and development is a piece of cake technically nowadays
  • 9. And we get their feedback. Here we measure it more as interest.
  • 10. We are starting to communicate with people directly, all over the world We can now talk to millions But, it is not a one way line.
  • 11. And people are willing to help you.
  • 12. This summer we opened up the discussion further
  • 14. People could vote which field
  • 15. And chat with us to influence further
  • 16. And we visualized the progress continuously
  • 18. And then finally put the result on YouTube
  • 19. But, “Many hands make light work” is not at all true :) I think of open innovation as asking for tips on good dinner in Shanghai
  • 20. But, “Many hands make light work” is not at all true :) ‣ the more people are involved, the more time you have to spend managing the process ‣ people will never innovate for you, but can help with direction and input ‣ transparency in the process is essential for it not to backfire
  • 21. Thanks! hampus@tat.se @hajak www.tat.se youtube.com/TATMobileUI @TATmobileUI All images copyright of their respective owners