Opening innovation

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Opening innovation

  1. 1. Opening Innovation How to innovate in a connected world Malmö, 2010-10-01 Hampus Jakobsson | Co-Founder, TAT | hampus@tat.se | twitter: @hajak
  2. 2. TAT is a 180 people company licensing user interface software to big companies. Our technology is in one in seven mobile phones produced worldwide. And I am here to talk about how we innovate. In particular how we are using the world’s collective intelligence.
  3. 3. The goal of the innovation process To in minimal cost and time create as much customer value as possible
  4. 4. Pretty standard: Four levels of an idea, with milestones, tollgates and methods Product Incubation Prototype investment Seed
  5. 5. A simple framework of focus User Experience Passion Technical Market Feasibility Fit
  6. 6. Being open about innovation and development is a piece of cake technically nowadays
  7. 7. Being open about innovation and development is a piece of cake technically nowadays
  8. 8. We know who’s watching.
  9. 9. And we get their feedback. Here we measure it more as interest.
  10. 10. We are starting to communicate with people directly, all over the world We can now talk to millions But, it is not a one way line.
  11. 11. And people are willing to help you.
  12. 12. This summer we opened up the discussion further
  13. 13. Three fields selected by us
  14. 14. People could vote which field
  15. 15. And chat with us to influence further
  16. 16. And we visualized the progress continuously
  17. 17. And summarized each day
  18. 18. And then finally put the result on YouTube
  19. 19. But, “Many hands make light work” is not at all true :) I think of open innovation as asking for tips on good dinner in Shanghai
  20. 20. But, “Many hands make light work” is not at all true :) ‣ the more people are involved, the more time you have to spend managing the process ‣ people will never innovate for you, but can help with direction and input ‣ transparency in the process is essential for it not to backfire
  21. 21. Thanks! hampus@tat.se @hajak www.tat.se youtube.com/TATMobileUI @TATmobileUI All images copyright of their respective owners

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