Ways to extend your brand's reach by connecting your online and offline communication efforts.
Originally presented by Mike Whaling of 30 Lines to the Social Media Club Fort Worth chapter at the Balcom Agency on September 15, 2010.
6. >> It levels the playing field
by giving you a voice.
>> It gives you a direct connection
to your customers.
>> It gives your customers a direct
connection to each other.
7. Answer these questions...
>> What is our goal?
>> Who are we trying to reach?
>> What action(s) do we want them
to take?
>> Where is our audience now?
8. And these...
>> Are people talking about us? If yes,
what are they saying? If no, why not?
>> What happens if someone says
something bad about us?
>> How do we integrate social media with
current offline/online communications?
9. And these...
>> Who will manage our social media
efforts? Who does the talking?
>> How will we stay current on the latest
tools, trends and best practices?
>> How do we define success?
10. Have the goal in mind.
www.flickr.com/photos/wallyg/280932690/
www.flickr.com/photos/tashland/259178493
21. Making the connection
>> Journal your adventures
>> Use your “digital glue”
>> Get the digits
>> Play tag
>> Location, location, location
>> “Find us here”
>> Let fans tell your story
35. Making it work for you
>> Develop policies that fit your team
>> Communicate goals, define roles
>> Provide tools to help staff succeed
>> EDUCATE
>> Understand culture & regulations (FTC)