This document discusses growing online communities and measuring their success. It provides tips for seeding and growing communities around specific niches or topics. It emphasizes the importance of consistent, relevant content and interacting with other related communities. The document also stresses the value of monitoring various metrics to understand community trends and engagement over time in order to improve strategies and content. Key metrics mentioned include sales, traffic, sentiment, passion, reach, and various engagement metrics.
Understanding Social Media Marketing | 30 Top Tips | Hammad SiddiquiHammad Siddiqui
Market for social media management tools grow over 100% to $970 million in 2016, from $389 million this year.
Companies that are still waiting to enter in the ever growing arena of social media will soon find alienated from the rest of the corporate sector
In this workshop for LeadsCon Path2Conversion, Michael Brenner explains the importance of content for B2B Marketing in today's digital world.
You will learn:
1. How to build a content marketing strategy
2. Editorial strategy
3. Distribution best practices
4. How to measure results
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
Develop a social media marketing roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.
Presentation from ClickZ OMS event in Minneapolis 2009.
Content Marketing for Associations and Non-ProfitsJoe Pulizzi
Presentation given by Joe Pulizzi of the Content Marketing Institute on how Associations can develop a strategic vision to their content marketing in all channels. Includes both content strategy setup and tactical distribution tips.
Deep Dive: 2018 social media trends to save you time and improve your ROIMeetEdgar
Let’s put it this way: If your business has customers who use the Internet, then yes, you need social media marketing. Facebook alone has over 2 BILLION active users. If ever there were a time when social media marketing was optional, that time is long, LONG gone.
Come learn how to stay relevant and Learn and implement strategies one at a time, then focus on the one that has the highest return on investment for your business, and ditch what isn't working for you.
Understanding Social Media Marketing | 30 Top Tips | Hammad SiddiquiHammad Siddiqui
Market for social media management tools grow over 100% to $970 million in 2016, from $389 million this year.
Companies that are still waiting to enter in the ever growing arena of social media will soon find alienated from the rest of the corporate sector
In this workshop for LeadsCon Path2Conversion, Michael Brenner explains the importance of content for B2B Marketing in today's digital world.
You will learn:
1. How to build a content marketing strategy
2. Editorial strategy
3. Distribution best practices
4. How to measure results
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
Develop a social media marketing roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.
Presentation from ClickZ OMS event in Minneapolis 2009.
Content Marketing for Associations and Non-ProfitsJoe Pulizzi
Presentation given by Joe Pulizzi of the Content Marketing Institute on how Associations can develop a strategic vision to their content marketing in all channels. Includes both content strategy setup and tactical distribution tips.
Deep Dive: 2018 social media trends to save you time and improve your ROIMeetEdgar
Let’s put it this way: If your business has customers who use the Internet, then yes, you need social media marketing. Facebook alone has over 2 BILLION active users. If ever there were a time when social media marketing was optional, that time is long, LONG gone.
Come learn how to stay relevant and Learn and implement strategies one at a time, then focus on the one that has the highest return on investment for your business, and ditch what isn't working for you.
Digital Activism 101: A Guide to Showing Up, Speaking Out, and Connecting on ...Meredith Gould
Digital Activism 101 zooms in on two essential tools--Twitter and Facebook. Each section provides questions to help longtime activists and relative newcomers decide where, when, and how to focus their digital activism efforts plus ProTips to enhance effectiveness without doing damage to body, mind, and spirit. Guide created by Meredith Gould (@meredithgould): sociologist, digital communications consultant, online community manager.
Here is a simple template for developing a social media action plan -- from tying to broad business goals and designing a listening program to picking to tools to meet your goals and measuring results.
Absolute Beginner's Guide to Social Media MarketingBarry Feldman
Social media marketing, made simple. This is your starter guide—a fast-read eBook. What do first, then second, and a series of steps and strategies are explained for the absolute beginner.
Social media basics includes: What is it? Why use it? What’s in it for you? Old Media vs. New Media, Push vs. Pull, Social Media at Work, Advantages vs. Disadvantages, Culture, Social Media Strategy, Creating a social media plan, Blogs, Twitter, Facebook, LinkedIn, Google+, Pinterest, PHOTO/VIDEO, Instagram, You Tube, CHOOSING PLATFORMS, SOCIAL MEDIA POLICY, LEGAL IMPLICATIONS, Creative Commons, PUBLISHING CALENDAR, TIME MANAGEMENT, Hootsuite
Influencers are people who are credible, authoritative and and popular in a genre or niche community. They must also be effective in being able to inspire action in that community. If we get influencers to share our posts, we potentially draw thousands more eyes on our content than otherwise. This presentation is all about Influencer Building from many credible, expert sources on the Internet. See last slides for source links to these sources.
Social media & its role in marketing - Grape5Grape5
The explosion of social media websites and its growing importance in marketing communications have given birth to the practice of social media marketing. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
30/ 60/ 10: The Golden Ratio for Social MarketingRallyverse
In planning your social and content marketing strategy, what's the right mix of first-party and third-party content? How often should you post purely promotional messages?
While plenty of people will tell you that it "depends," we're willing to commit to a specific ratio: 30/ 60/ 10. It's how we run our social media and content marketing, and we think it's a good way for you to run yours as well.
In a time-challenged world dominated by short and snappy, click-bait headlines, Twitter streams, Instagram feeds, gifs, video, Snapchat, YOLO, LOL and #tbt...does writing seem useless and ordinary? And what if you’re not a writer?
Actually, writing matters more now, not less. And in our content-driven world, we are all writers.
Learn how to choose words well, write with economy, style and honest empathy and tell a true story really, really well with “Everybody Writes” author Ann Handley.
Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Co...Dream Local Digital
Shannon Kinney joins Inland Press Association and Creative Circle Media Solutions for the 2014 New Business Development Conference, August 7-8 in Chicago.
She will be presenting in two sessions, covering what's next with mobile marketing and social marketing 2.0.
Schedule Shannon to speak with your group >> http://dreamlocal.com/seminar-request/
Social media strategy for small to medium sized businesses b2b and b2c. Business goals, customer needs, marketing plan, publishing plan, metrics and ROI guidance.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
Face it: content is expensive. Done well, it requires an ecosystem of resources that might include writers, designers, developers or producers. Why bother with all of this expense if it’s not working for you? This Content Marketing Master Class will set you off down the right path on your content efforts. This class is jam-packed with tactics, tools and techniques that you can use to plan a strategic content calendar, create killer content with fewer resources and make your “back catalog” of content work harder for your business. The class will cover content planning and editorial strategy, content production and content optimization. If you are eager to polish your content marketing efforts in 2016, this is the class for you.
Social Media Content Strategy: Content is KingMorgan Brown
Creating an effective social media program requires a content creation and marketing strategy. In this presentation I cover the basics of creating a content strategy for Facebook, YouTube, Twitter and Flickr. In particular, Facebook presents an interesting content strategy challenge with the need for marketers and brands to optimize content for Facebook's EdgeRank.
To get better understanding of engagement, audiences, and overall performance, Twitter has provided users the ability to dig into their profiles. This Masterclass exposes the hows, whys and whats of Twitter Analytics
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
This presentation goes beyond just social media and will include high level strategy as well as low level tactics. It also introduces the importance of engagement in creating and deepening your relationship with brand ambassadors.
Specific case studies are included as well as options for calculating ROI.
Digital Activism 101: A Guide to Showing Up, Speaking Out, and Connecting on ...Meredith Gould
Digital Activism 101 zooms in on two essential tools--Twitter and Facebook. Each section provides questions to help longtime activists and relative newcomers decide where, when, and how to focus their digital activism efforts plus ProTips to enhance effectiveness without doing damage to body, mind, and spirit. Guide created by Meredith Gould (@meredithgould): sociologist, digital communications consultant, online community manager.
Here is a simple template for developing a social media action plan -- from tying to broad business goals and designing a listening program to picking to tools to meet your goals and measuring results.
Absolute Beginner's Guide to Social Media MarketingBarry Feldman
Social media marketing, made simple. This is your starter guide—a fast-read eBook. What do first, then second, and a series of steps and strategies are explained for the absolute beginner.
Social media basics includes: What is it? Why use it? What’s in it for you? Old Media vs. New Media, Push vs. Pull, Social Media at Work, Advantages vs. Disadvantages, Culture, Social Media Strategy, Creating a social media plan, Blogs, Twitter, Facebook, LinkedIn, Google+, Pinterest, PHOTO/VIDEO, Instagram, You Tube, CHOOSING PLATFORMS, SOCIAL MEDIA POLICY, LEGAL IMPLICATIONS, Creative Commons, PUBLISHING CALENDAR, TIME MANAGEMENT, Hootsuite
Influencers are people who are credible, authoritative and and popular in a genre or niche community. They must also be effective in being able to inspire action in that community. If we get influencers to share our posts, we potentially draw thousands more eyes on our content than otherwise. This presentation is all about Influencer Building from many credible, expert sources on the Internet. See last slides for source links to these sources.
Social media & its role in marketing - Grape5Grape5
The explosion of social media websites and its growing importance in marketing communications have given birth to the practice of social media marketing. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
30/ 60/ 10: The Golden Ratio for Social MarketingRallyverse
In planning your social and content marketing strategy, what's the right mix of first-party and third-party content? How often should you post purely promotional messages?
While plenty of people will tell you that it "depends," we're willing to commit to a specific ratio: 30/ 60/ 10. It's how we run our social media and content marketing, and we think it's a good way for you to run yours as well.
In a time-challenged world dominated by short and snappy, click-bait headlines, Twitter streams, Instagram feeds, gifs, video, Snapchat, YOLO, LOL and #tbt...does writing seem useless and ordinary? And what if you’re not a writer?
Actually, writing matters more now, not less. And in our content-driven world, we are all writers.
Learn how to choose words well, write with economy, style and honest empathy and tell a true story really, really well with “Everybody Writes” author Ann Handley.
Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Co...Dream Local Digital
Shannon Kinney joins Inland Press Association and Creative Circle Media Solutions for the 2014 New Business Development Conference, August 7-8 in Chicago.
She will be presenting in two sessions, covering what's next with mobile marketing and social marketing 2.0.
Schedule Shannon to speak with your group >> http://dreamlocal.com/seminar-request/
Social media strategy for small to medium sized businesses b2b and b2c. Business goals, customer needs, marketing plan, publishing plan, metrics and ROI guidance.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
Face it: content is expensive. Done well, it requires an ecosystem of resources that might include writers, designers, developers or producers. Why bother with all of this expense if it’s not working for you? This Content Marketing Master Class will set you off down the right path on your content efforts. This class is jam-packed with tactics, tools and techniques that you can use to plan a strategic content calendar, create killer content with fewer resources and make your “back catalog” of content work harder for your business. The class will cover content planning and editorial strategy, content production and content optimization. If you are eager to polish your content marketing efforts in 2016, this is the class for you.
Social Media Content Strategy: Content is KingMorgan Brown
Creating an effective social media program requires a content creation and marketing strategy. In this presentation I cover the basics of creating a content strategy for Facebook, YouTube, Twitter and Flickr. In particular, Facebook presents an interesting content strategy challenge with the need for marketers and brands to optimize content for Facebook's EdgeRank.
To get better understanding of engagement, audiences, and overall performance, Twitter has provided users the ability to dig into their profiles. This Masterclass exposes the hows, whys and whats of Twitter Analytics
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
This presentation goes beyond just social media and will include high level strategy as well as low level tactics. It also introduces the importance of engagement in creating and deepening your relationship with brand ambassadors.
Specific case studies are included as well as options for calculating ROI.
My Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing GunslingerMy Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing Gunslinger
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
Marketing and promoting your business matter now more than ever in a world where customers educate themselves online first. You must be digitally visible. The challenge for many small businesses is finding the resources [including people] to market effectively while also running day-to-day operations. How then to prioritize what you do so you don’t neglect activities that connect with customers online and offline, while also delivering business results? The solution has to do with thinking about how you deliver value to customers, while creating content that addresses customers’ needs.
Social Media Takes Muscles: : A Workout for Improving Conversion and Merchand...FastPivot
In this webinar presented by social media experts TurnTo & FastPivot, you’ll learn specific steps that must be taken to realize true social success. FastPivot gives takeaways on content creation while TurnTo be walks Yahoo! merchants through the various ways of leveraging social on-site.
What Are 7 Steps Every Social Strategist Must Take To Help Their Organization...Dr. William J. Ward
Whitepaper from Spreadfast here: The 7 Whiteboard Sessions Every Social Strategist Needs To Have
- Understanding your social customer
- Adopting social companywide
- Developing workflows and processes
- Maximizing content
- Creating meaningful engagement
- Integrating social with other channels
- Proving social ROI
How to implement a social media marketing strategy in 90 days septBob Barker
How to implement and social media marketing strategy in 90 days is a presentation which takes you step by step through a process called LASEL which looks at both the marketing and personal side of developing a social media strategy.
Similar to Social Media Arizona SMAZ Elizabeth Hannan (20)
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
34. Takeaways What’s next? So you have a well seeded community that is starting to sprout up on it’s own and people are even starting to contribute large portions of content. Your new roll is community leader: You make improvements to the site and add features that people have been asking for. It’s important to listen and react to the needs of your community. You brainstorm for new content. Most likely you have built something that has value and your community looks to you for it’s cues. Goal: Keep your content fresh and new & pay attention to trends
35.
36.
37. Hotels and Resorts Using Social Media as a complimentary tool: Will the travel industry be able to adapt?
38.
39. Why Bother Monitoring or Tracking Metrics At All? It’s GREAT!! Everyone online loves our brand all of the time!! Yup, you can only get away with telling your boss that once or twice.
40. Why Bother Monitoring or Tracking Metrics At All? A close friend in the marketing world once advised me: “Quantify all your actions in your marketing campaigns and your career no matter how big or small. “ -Mark Yeager (His B-Day Today) His reasoning was correct! As time passes , whether it’s a campaign or growth at a company you will always be able to assign a common denominator to your actions/risks. This common denominator others will always acknowledge. We all have knowledge of numbers. (Not Mark Yeager)
42. Why Bother Monitoring or Tracking Metrics -Promote growth and stability -Measure you actions -Assists in meeting your goals and more.. Too many to list
43.
44. Common Sense in Determining Applicable Metrics Common Metrics Sales, Traffic, etc. In every engagement there is an Ultimate Metric “Trust and Reputation” Result People will go out into the world and carry it with them. Trust conveys a sense of empowerment because they trust your reputation. They believe they are safe. People will promote your brand for you.
45. Since We Are Discussing Trust This book does a deep dive into trust and building relationships. It is my new favorite because is written well and thoroughly explored the dimensions of trust along a diversity of online and offline interactions. http://www.chrisbrogan.com/the-big-push/
59. Current Common Definitions of Terminology Strength is the likelihood that your brand is being discussed in social media. Sentiment is the ratio of mentions that are generally positive to those that are generally negative. Passion is a measure of the likelihood that individuals talking about your brand will do so repeatedly. Reach is a measure of the range of influence. It is the number of unique authors referencing your brand divided by the total number of mentions. @ElizabethHannan http://www.jivefromthehive.com
61. Examples of Generic Metrics Search Result @ElizabethHannan http://www.jivefromthehive.com
62. =Step 1: Define Business Objectives & Decide on PrioritiesStep 2: Choose What to Measure & ToolsQuantitative QualitativeStep 3: Analyze: Benchmark & Identify Trends Step 4: Create a strategy & engageStep 5: What’s working & what’s not Take Aways: You Can Measure Everything Step 1: Define Business Objectives & Decide on Priorities Step 2: Choose What to Measure & Tools Quantitative Qualitative Step 3: Analyze: Benchmark & Identify Trends Step 4: Create a strategy & engage Step 5: What’s working & what’s not
63. Elizabeth HannanConnect Twitter: @elizabethhannan SEM Social Architect Blog: http://www.JiveFromTheHive.com Pragmatic Marketing Site: http://www.PragmaticMarketing.com Email: JiveFromTheHive@gmail.com Slide Deck: http://www.slideshare.net/elizabethhannan Attribution: Brian Solis http://theconversationprism.com Mark Yeager http://www.yeagernorth.com/ Chris Borgan http://www.chrisbrogan.com/the-big-push/ www.workshifting.com http://www.murphygoodewinery.com/ Photo Credits: http://www.flickr.com/photos/24436943@N00/1350774613/ http://www.flickr.com/photos/36045027@N00/2327029777/ http://www.flickr.com/photos/48441030@N00/340062076/ http://farm2.static.flickr.com/1248/1133303891_d64798013c.jpg http://www.flickr.com/photos/briansolis/3570379944/sizes/o/ http://www.flickr.com/photos/cuorhome/2586335693/sizes/o/ http://www.flickr.com/photos/st3f4n/3630010030/in/photostream/ http://www.flickr.com/photos/96628233@N00/2008999036/ http://www.flickr.com/photos/66606673@N00/429154325/
64. Other Links Travel Indusrty Specific: http://wefollow.com/twitter/resorthttp://www.google.com/search?q=twitter%2Cresort&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a http://www.facebook.com/search/?init=srp&sfxp=&o=&q=the+four+seasons+hotel http://www.search.twitter.com Http://www.squidoo.com/Sedona_Arizona http://socialmention.com/search?q=resort&t=all Sedona Resort Specific http://www.twitter.com/hiltonsedona http://www.samepoint.com/?q=hilton+sedona&searchb=+search+social+media+ Master list of Case Studies http://delicious.com/search?p=case+studies&chk=&fr=del_icio_us&lc=0&atags=&rtags=&context=all||
Action:Shake hands with at least 5 new people today.Finding common ground build community
Finding common ground build community
Servicing you nicheI.E Passionate deeper in niche.Natural flowGarden to peppers fan to cooking.Could create a site or blog about gardening more efficient would be a site about peppers and vegetables.Niches:Financial or banking or bond tradingTomatoes no onions Fruit verses vegetable
1. Reach out to related content producers and ask them if you might be able to write a guest article on their website or blog.2. Reach out to the niche segment that you are writing about. For instance, if you are writing about the tomatoes, contact the organization and let them know what you are up too,. They may not promote you on their home page, but you may gain some valued word of mouth.3. Engage in other forums and related communities. Add valuable content and don’t act like a spammer!4. Friend people on social networks like twitter that are talking and engaging with others about the same topics.
1. Reach out to related content producers and ask them if you might be able to write a guest article on their website or blog.2. Reach out to the niche segment that you are writing about. For instance, if you are writing about the tomatoes, contact the organization and let them know what you are up too,. They may not promote you on their home page, but you may gain some valued word of mouth.3. Engage in other forums and related communities. Add valuable content and don’t act like a spammer!4. Friend people on social networks like twitter that are talking and engaging with others about the same topics.
Does not happen over night. This is not an easy process; overwhelming to one person. That’s why I have take clients.I’ve learned you cant just sit back and drink margaritas.I.e. like working on your house, Clever with our efforts, painting add this much value, new roof adds this much more value, etc.That why we lean towards a site with more content that appeals to us.Murphy Goode fail?Workshifting success
Guard your muffins!Does not happen over night. This is not an easy process; overwhelming to one person. That’s why I have take clients.I’ve learned you cant just sit back and drink margaritas.I.e. like working on your house, Clever with our efforts, painting add this much value, new roof adds this much more value, etc.That why we lean towards a site with more content that appeals to us.Murphy Goode fail?Workshifting success
Did this fail? Murphy Goode winesBuzz is over; new just isn’t producing content.Gave everyone a reason to make a blog by a certain time. Is there wine the best wine? Do you remember the brand for their product or for internet buzz. Did there campaign solve any common problems for the common wine drinker?OrSolve the common need for everyone who wants a job now?
Why does this work?Guess the sponsor? Why is it not overly blaring and with a huge banner ad.What value and content does this offer to the visitor?
http://wefollow.com/twitter/resorthttp://www.google.com/search?q=twitter%2Cresort&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-ahttp://www.facebook.com/search/?init=srp&sfxp=&o=&q=the+four+seasons+hotelhttp://www.search.twitter.comHttp://www.squidoo.com/Sedona_Arizonahttp://socialmention.com/search?q=resort&t=allSedona Resort Specifichttp://www.twitter.com/hiltonsedonahttp://www.samepoint.com/?q=hilton+sedona&searchb=+search+social+media+Master list of Case Studieshttp://delicious.com/search?p=case+studies&chk=&fr=del_icio_us&lc=0&atags=&rtags=&context=all||
stick to your social media workflow plan and by looking to contribute before looking to extract you’ll be well on your way to leveraging social media for you and your business.Attribution: Brian Solis
We are a society based on number. We quantify our actions in all aspects of our live.What would you prefer your bank account to say when you check you balance?“your balance is “good” but not as great as last Friday”. See that was the night you went out with your friends.These quantifiable actions will transfer from industry to industry.
ROE risk on engagement
***-Promote growth and stability-measure you actions-assists in meeting your goalsWhat activity is relevant??Use the five steps to establish the metricsIdentify Business ObjectivesPrioritizeChoose What to Measure & your ToolsBenchmark where you are now Identify Trends & Report on Them
Step 1: Define Business Objectives & Decide on Priorities Step 2: Choose What to Measure & ToolsQuantitative QualitativeStep 3: Analyze: Benchmark & Identify Trends Step 4: Create a strategy & engageStep 5: What’s working & what’s not
Case example: Has anyone here ever heard of a APPLE? Or a Mac? Raise your hand if you’re a Mac user. Yup, I haven’t converted yet:)Did you hear a recommendation from a friend online or other? What made you buy a Mac? They are after all not the cheapest solution for a need for a computer. * Their reputation proceeded them. WOM demonstrated and a positive reputation demonstrated that. Now Apple brand is so strong it converts allegiant PC users such as myself to covert.
New book on trust. I trust the authors so I’m partial. I am objective when exposed to new information but have bought the product because I trust the authors. Still reading it.. So far can’t put it down
Prioritize the Business Objectives in order of importanceWhat keeps your boss up at night?What are the competitive threats?This identifies goals to measureKatie Paine suggests asking yourself ‘what keeps your boss up at night?’. Sidenote: other meanings for the acronym ROI Return on Influence; Return on Interaction
Old ruler measured how many magazines were printed, site traffic, etc. very traditional numbersNew metrics must accommodate the evolution of increased information of multi-dynamic sources, unlimited instantaneous information.
The proper formula is Observe before you engage.Your risk is you time, your companies productivity.
Tools for monitoring the social flow.
How to
How to
How toStrength: A very simple calculation is used: phrase mentions within the last 24 hours divided by total possible mentions.Passion: For example, if you have a small group of very passionate advocates who talk about your products or brand all the time you will have a higher Passion score. Conversely if every mention is written by a different author you will have a lower score. Most frequently used keywords and number of times mentioned.
By collecting interaction engagement metrics in these categories the overall engagement score is calculated and the value is determined.