These are the slides from my guest lecture at the Tippie Full-time MBA Marketing Academy session on December 1, 2011. Contact Lydia Fine at lydia-fine@uiowa.edu with questions or clarifications. Please cite Lydia Fine, University of Iowa as your source if you reuse any of this material.
What If PR Stood for People and Relationships By Brian SolisCision
In partnership with Vocus and Cision, Brian Solis released his new e-book, “What If PR Stood for People and Relationships?,” illustrated by world-renowned cartoonist Gapingvoid.
A principal analyst at Altimeter Group, Solis is an award-winning author, prominent blogger and frequent keynote speaker. In the free e-book, he challenges PR pros to use technology to strengthen stakeholder relations to deliver business outcomes. Solis says relationships must be the guiding force for the modern communicator’s actions.
Check out the e-book to learn:
• A vision for the PR industry in the digital era
• A PR-centric approach to adapting new technologies
• The means to avoid “shiny object” syndrome
The Social Lifecycle: Consumer Insights to Improve Your BusinessHubSpot
Our new survey of almost 600 consumers revealed some pretty nifty new insights on using social media to improve your business's sales, marketing, and customer service. Here's all the data plus what it means for you.
How would you like to come across during a presentation? Check all that apply — Lazy? Safe? Unimaginative? A rule-follower? If you use a bullet slide, you are checking all those boxes. That's what bullets on a slide sub-consciously say about you. "But," I hear you say, "That's what the template made me do…" or "I had to get these points across, bullets are the best way."
See more at http://makeapowerfulpoint.com/2012/03/18/the-non-bullet-bullet-slide/
This presentation covers basic concepts, various social media platforms, the exponential growth of social media, case studies on how social media has benefited businesses. Also this presentation lays our a detailed road map on how chartered accountants can use the medium for business purposes
What If PR Stood for People and Relationships By Brian SolisCision
In partnership with Vocus and Cision, Brian Solis released his new e-book, “What If PR Stood for People and Relationships?,” illustrated by world-renowned cartoonist Gapingvoid.
A principal analyst at Altimeter Group, Solis is an award-winning author, prominent blogger and frequent keynote speaker. In the free e-book, he challenges PR pros to use technology to strengthen stakeholder relations to deliver business outcomes. Solis says relationships must be the guiding force for the modern communicator’s actions.
Check out the e-book to learn:
• A vision for the PR industry in the digital era
• A PR-centric approach to adapting new technologies
• The means to avoid “shiny object” syndrome
The Social Lifecycle: Consumer Insights to Improve Your BusinessHubSpot
Our new survey of almost 600 consumers revealed some pretty nifty new insights on using social media to improve your business's sales, marketing, and customer service. Here's all the data plus what it means for you.
How would you like to come across during a presentation? Check all that apply — Lazy? Safe? Unimaginative? A rule-follower? If you use a bullet slide, you are checking all those boxes. That's what bullets on a slide sub-consciously say about you. "But," I hear you say, "That's what the template made me do…" or "I had to get these points across, bullets are the best way."
See more at http://makeapowerfulpoint.com/2012/03/18/the-non-bullet-bullet-slide/
This presentation covers basic concepts, various social media platforms, the exponential growth of social media, case studies on how social media has benefited businesses. Also this presentation lays our a detailed road map on how chartered accountants can use the medium for business purposes
5 Ways To Recession Proof Your Business (What a pretentious title) Jeph Maystruck
In Fort McMurray on Feb 18, 2016 the Wood Buffalo Economic Development team had a lovely night planned with a little somebody giving a workshop titled "5 Ways To Recession Proof Your Business". We had an absolute riot talking about ways to make our organizations better, 5 precisely.
1: My superpower is __________ .
2: I will build my tribe by__________ .
3: I will transform my industry by ______ .
4: I will get feedback by __________ .
5: I will change the world by _________ .
Again, sorry about the title.
Unless you're socially isolating under a rock and didn’t get the memo, it is no secret that the world of marketing, PR and advertising is changing at lightning speed, with a major paradigm shift in the way agencies function being visibly noticeable over the past 3 years.
With everyone claiming to be an expert should you listen to? This list of 103 marketing thought leaders is made to help answer that question. It's also incorporated into Twitter lists so you can easily follow everyone with a single click.
The attention of the consumer has changed, so why hasn't the attention of the marketers? Learn to communicate with your consumers like the year that it actually is...
Uncover the most common monster mistakes people make when marketing on Twitter!
Find out the most shocking reasons people fail to get significant traffic from Twitter, and how you can avoid the same fate!
Discover the top tricks for making the most out of your marketing efforts onTwitter!
Learn what Twitter visitors really want. (Once you get this right, your success will improve immediately!)
And much, much more!
Gerald
gerald-pilcher.com
This 1/2 day workshop recently delivered for Radisson Hotels & Hospitality Sales Group introduces the sales skill transformation required to compete and win in the knowledge economy. Ryan reinforces the importance of relying on sales process and introduces new tools, technology and techniques to drive more meaningful connections, communication, relationships and results.
Client Testimonial: "As for the presentation, the content was spot on and highly motivational. (at one point I needed to return a call, but didn’t want to leave the room for fear I would miss something!) You were awesome, Ryan, and our staff thoroughly enjoyed the presentation and the day. Hopefully, we can get you back soon to talk about more in-depth social media."
Top 20 Marketing Thought Leaders You Should Definitely Be FollowingAumcore
In a world where everything is digital, traditional marketing just doesn’t make the cut anymore. You need a way to connect and foster relationships with your consumer base; you need digital marketing. Digital marketing offers something that its predecessor cannot: two-way dialogue in which you speak ‘with your audience’ rather than ‘at your audience.’
More than that, even when employing a digital marketing agency, taking a digital approach saves you money and brings in higher conversions and ROIs. Look at it this way, with traditional marketing you can take out an ad on a local paper that will be seen by a limited audience, but with digital marketing you can post on Facebook, Twitter, LinkedIn, and much more, reaching a much broader audience with a much lower cost.
How to put together a strategic plan for social media - made for the Exhibition and Event Association of Australasia (EEAA) industry day. Features Australian social media statistics, a step-by-step plan and some philosophy.
11 Secret Ingredients to Viral Facebook PostsRoss Simmonds
Wondering how to craft a viral facebook post? Here are the 11 ingredients that are the key to creating Facebook posts that go viral and are heavily shared. Looking for more insights on how you can use Facebook to drive results for your business or brands? Check out my ebook standout, the content marketing guide for entrepreneurs: www.standoutguide.com
10 Reasons Why Twitter is Content Marketing's Best FriendMark Schaefer
Twitter and content marketing fit like a hand in a glove. Discover 10 reasons wihy Twitter helps you discover, create and ignite your content with a relevant and engaged audience!
How to Use Social Media Content to Create Interest and CredibilityAlan See
"How to Use Social Media Content to Create Interest and Credibility" presented by Alan See at the Cincinnati American Marketing Association SIG meeting on January 15, 2015
You Gotta Have Personality: how to connect to today’s customer with videoTara Hunt
Delivered at Digital Crossroads in Louisville, Kentucky on October 21, 2016. The core thesis of my presentation is that video is accessible for those who care about their audience (not for those who want a quick win) and, if you care, you should be making video...but only if you are committed to Hub content.
Channels featured:
https://www.youtube.com/l2inc
https://www.youtube.com/blendtec
https://www.youtube.com/user/Vidlers510
https://www.youtube.com/justinbendercpm (just launched)
https://www.youtube.com/channel/UCYxXNXA0npMEZ7xY74Bq9KA (launching soon)
https://www.youtube.com/channel/UC0Ld0jjEoyc5J3hfdrZVJlw (launching soon)
Podcast Creator:
http://www.joangarry.com/
Articles/Resources:
http://variety.com/2015/digital/news/youtubers-teen-survey-ksi-pewdiepie-1201544882/
http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf (lots of stats)
https://www.thinkwithgoogle.com/intl/en-gb/research-studies/youtube-brand-playbook.html
5 Ways To Recession Proof Your Business (What a pretentious title) Jeph Maystruck
In Fort McMurray on Feb 18, 2016 the Wood Buffalo Economic Development team had a lovely night planned with a little somebody giving a workshop titled "5 Ways To Recession Proof Your Business". We had an absolute riot talking about ways to make our organizations better, 5 precisely.
1: My superpower is __________ .
2: I will build my tribe by__________ .
3: I will transform my industry by ______ .
4: I will get feedback by __________ .
5: I will change the world by _________ .
Again, sorry about the title.
Unless you're socially isolating under a rock and didn’t get the memo, it is no secret that the world of marketing, PR and advertising is changing at lightning speed, with a major paradigm shift in the way agencies function being visibly noticeable over the past 3 years.
With everyone claiming to be an expert should you listen to? This list of 103 marketing thought leaders is made to help answer that question. It's also incorporated into Twitter lists so you can easily follow everyone with a single click.
The attention of the consumer has changed, so why hasn't the attention of the marketers? Learn to communicate with your consumers like the year that it actually is...
Uncover the most common monster mistakes people make when marketing on Twitter!
Find out the most shocking reasons people fail to get significant traffic from Twitter, and how you can avoid the same fate!
Discover the top tricks for making the most out of your marketing efforts onTwitter!
Learn what Twitter visitors really want. (Once you get this right, your success will improve immediately!)
And much, much more!
Gerald
gerald-pilcher.com
This 1/2 day workshop recently delivered for Radisson Hotels & Hospitality Sales Group introduces the sales skill transformation required to compete and win in the knowledge economy. Ryan reinforces the importance of relying on sales process and introduces new tools, technology and techniques to drive more meaningful connections, communication, relationships and results.
Client Testimonial: "As for the presentation, the content was spot on and highly motivational. (at one point I needed to return a call, but didn’t want to leave the room for fear I would miss something!) You were awesome, Ryan, and our staff thoroughly enjoyed the presentation and the day. Hopefully, we can get you back soon to talk about more in-depth social media."
Top 20 Marketing Thought Leaders You Should Definitely Be FollowingAumcore
In a world where everything is digital, traditional marketing just doesn’t make the cut anymore. You need a way to connect and foster relationships with your consumer base; you need digital marketing. Digital marketing offers something that its predecessor cannot: two-way dialogue in which you speak ‘with your audience’ rather than ‘at your audience.’
More than that, even when employing a digital marketing agency, taking a digital approach saves you money and brings in higher conversions and ROIs. Look at it this way, with traditional marketing you can take out an ad on a local paper that will be seen by a limited audience, but with digital marketing you can post on Facebook, Twitter, LinkedIn, and much more, reaching a much broader audience with a much lower cost.
How to put together a strategic plan for social media - made for the Exhibition and Event Association of Australasia (EEAA) industry day. Features Australian social media statistics, a step-by-step plan and some philosophy.
11 Secret Ingredients to Viral Facebook PostsRoss Simmonds
Wondering how to craft a viral facebook post? Here are the 11 ingredients that are the key to creating Facebook posts that go viral and are heavily shared. Looking for more insights on how you can use Facebook to drive results for your business or brands? Check out my ebook standout, the content marketing guide for entrepreneurs: www.standoutguide.com
10 Reasons Why Twitter is Content Marketing's Best FriendMark Schaefer
Twitter and content marketing fit like a hand in a glove. Discover 10 reasons wihy Twitter helps you discover, create and ignite your content with a relevant and engaged audience!
How to Use Social Media Content to Create Interest and CredibilityAlan See
"How to Use Social Media Content to Create Interest and Credibility" presented by Alan See at the Cincinnati American Marketing Association SIG meeting on January 15, 2015
You Gotta Have Personality: how to connect to today’s customer with videoTara Hunt
Delivered at Digital Crossroads in Louisville, Kentucky on October 21, 2016. The core thesis of my presentation is that video is accessible for those who care about their audience (not for those who want a quick win) and, if you care, you should be making video...but only if you are committed to Hub content.
Channels featured:
https://www.youtube.com/l2inc
https://www.youtube.com/blendtec
https://www.youtube.com/user/Vidlers510
https://www.youtube.com/justinbendercpm (just launched)
https://www.youtube.com/channel/UCYxXNXA0npMEZ7xY74Bq9KA (launching soon)
https://www.youtube.com/channel/UC0Ld0jjEoyc5J3hfdrZVJlw (launching soon)
Podcast Creator:
http://www.joangarry.com/
Articles/Resources:
http://variety.com/2015/digital/news/youtubers-teen-survey-ksi-pewdiepie-1201544882/
http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf (lots of stats)
https://www.thinkwithgoogle.com/intl/en-gb/research-studies/youtube-brand-playbook.html
Synopsis & project for mba marketing in indiaPrakashB09
Our commitment is to provide quality projects; timely delivery and communication have resulted in thousands of satisfied customers every year which inculcates a positive brand image for our company. (ebrrp2515)
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
This presentation covers basic concepts, various social media platforms, the exponential growth of social media, case studies on how social media has benefited businesses and a detailed road map for building one's social media presence on the web.
How Chartered Accountants (and other professionals ) can use Social Media for find new business oportunties. Presentation has reference to relevant case studies
Our 2016 Social Media Survival Guide provides the What, Why and How to succeed this year, with a look at the Three Core Pillars of Social Media – Data, Creative & Amplification.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
Tippie MBA Marketing Academy Guest Lecture
1. SOCIAL MEDIA MARKETING Your Host: Lydia Fine, Adjunct Lecturer Social Media Marketing (also MBA Recruiter Extraordinaire)
2.
3. SOCIAL MEDIA: WHAT IS IT? You think you know, but you have no idea. (Okay, that’s an exaggeration.)
4. 40 YEARS AGO WE WERE FAIRLY RESTRICTED BY THE MEDIA WE COULD CONSUME TV, radio, newspapers, magazines, records
5. TODAY, THE MEDIA WE HAVE AT OUR DISPOSAL IS COMMONPLACE AND EVERYWHERE Internet, mobile phones, blogs, text messaging, apps
6. “… an umbrella term that defines various activities that integrate technology, Social Interaction, and the construction of words and pictures.” Wikipedia Social media is…
8. RUPERT MURDOCH DISAGREES “ To find something comparable, you have to go back 500 years to the printing press, the birth of mass media… Technology is shifting power away from … the publishers, the establishment … Now it’s the people who are taking control.” Rupert Murdoch, Wired Magazine, July 2006
39. Tweets/Second Records 8,000 6,000 4,000 TPS Japanese New Year Packers win Super Bowl Japanese tsunami Osama bin Laden killed Barca over Man U in Champions League Final Mavs over Heat, NBA Finals Gm 6 2011 BET Awards Japan over US in WWC final JAN FEB MAR MAY JUNE JULY AUGUST Beyonce’s pregnancy 8868 Tweets per Second (Yes, you should be worried about America.) Paraguay over Brazil in Copa America
69. How to answer intelligently (when it comes to social media, at least)
70.
71.
72.
73. “ So, you’re a new MBA grad… you’ll know all about this. Should we be doing social media marketing?”
74.
Editor's Notes
You can spot good SMM already, as a user of SM. But what you don’t know is what makes it good.
2006 – Fake blog written by a PR firm posing as customers traveling the country 2007 – Online community for teens, populated by fake profiles talking about Walmart clothing 2008 – Back to school campaign trying to encourage students to buy at WM, instead drew over 200 critical comments
It’s not about the company any more. It’s about the CUSTOMER. Social media is the world’s largest cocktail party, where anyone can listen to others talking and join the conversation w/ anyone about the topic of their choice. At both parties you’ll find a mix of likeable and not-so likeable people. People who won’t stop talking aobut themselves and others who are great listeners and are interested in what you’re discussing. Some great storytellers, others who bore you to death. WHO DO YOU WANT TO SEE AGAIN AND/OR DO BUSINESS WITH? The salesman who talks incessantly about how great his company/products are, or the person who listens to the problems you face, has an open discussion w/ you, or even makes you laugh?
10k followers
Be real. Customers’ b.s. detector is finely honed. Be who you are, be yourself, and own up to what you’re best at. Don’t fake it! Don’t try to be someone else just to be more popular. You can only pretend for so long. Be authentic, be yourself. There is only one YOU in the world so rock it, baby! Have personality, be funny, be different, be interesting. I constantly see people who keep changing their “voice”, their social media strategy. If you do your homework and listen first you should have a pretty good idea of where you fit in and what is your message. Don’t confuse your community by constantly shifting gear. Just because something worked for another guy doesn’t mean it will work for you. BE HUMAN . Companies can be afraid of SMM because they’re afraid of making a mistake. In fact, making small errors here and there (AND ACKNOWLEDGING THEM) is useful because it makes you seem human, you make mistakes and then laugh at them.
Start a conversation. Conversations are DIALOGUE, not monologue. Initiate conversations. That means asking good questions. Talk about interesting topics to your audience. Introduce people to each other.
Keith Urbahn, Chief of Staff at the office of Donald Rumsfeld (not the country singer). One full hour before the formal announcement of Bin Laden’s death, Urbahn posted his speculation on the topic of the upcoming emergency presidential address.
Beyonce’s pregnancy, 8,846 TPS. Goodness.
The example from our pop quiz – a funeral home in Las Vegas using Facebook. 189 people had checked in. It didn’t say whether they had checked out.
The example from our pop quiz – a funeral home in Las Vegas using Facebook. 189 people had checked in. It didn’t say whether they had checked out.
Listen, don’t talk. And don’t just listen – HEAR. Focus on giving, not taking, and you’ll reap the rewards. And RESPOND.
We’re human, and we like stories. A lot. Great stories have conflict or a challenge somewhere in them, and resolution.
Remember the stat from last week’s video? 90% of people trust peer reviews, while only 15% trust advertisements.
Be likeable . It’s all about the customer , not the brand. They’ll ignore you if you’re uninteresting or talk only about yourself. Be yourself . The customer will see through you in a second if you aren’t. Be human . Don’t be a faceless entity. Laugh at your mistakes. Start and always participate in two-way conversations . News travels superfast . Bad and good. You can’t be everywhere and do everything; choose a few things and do them well . Listen twice as much as you talk. Be a great storyteller . A referral is worth more and is much more likely to convert to a purchase.
Siri = you can only respond to questions/posts by the company, you can’t post there. Basically this is a very young platform. We aren’t sure what this will turn into yet, or if it will even
Know your purpose on any platform before joining Researching competitors: Are they making it work?